Google Local Business Listings & What’s New

What’s that, you say? Google has added new Features? Google Business Listing’s are vital to all businesses. Not only do these listings help with N.A.P. (name, address, phone) citations, but they also provide basic information at a glance in Google’s search results, allowing customers to find the information they need quickly. As we all know,

WORLDPAC and Autoshop Solutions Launch New Partnership

European Repair Facility Expert, Autoshop Solutions, Offers Services Through WORLDPAC Program APEX, N.C., May 22, 2017 – Autoshop Solutions is partnering with WORLDPAC, the top wholesale distributor of original equipment automotive replacement parts, to offer shops quality websites and internet marketing services. Autoshop Solutions’ services are now included in the WORLDPAC program as part of

Make Sure You Copyright; Not CopyWRONG!

As an auto shop, we understand that you may have the desire to use brand-specific content and photos in your marketing to help drive the right target audience into your shop. This is especially true if your shop is brand-specific and only services certain makes and models. Because of this, we’ve compiled a list of

Pick Up! Opportunity is Calling

4 Things You Can Do When a Customer Calls Looking for a Different Shop Have you ever received a call from a driver looking for a different shop? The answer is probably yes. Knowing how to engage these potential customers can turn a wrong number call into an opportunity for your shop!   We have

Difference & Importance Between Acquisition & Retention Marketing

What is acquisition marketing? Quite simply, acquisition marketing is the process of gaining new customers. Acquisition marketing works to make the phone ring and get more new cars in your bays. What does acquisition marketing include? Acquisition marketing can be approached in many ways. Most importantly, your business needs a user-friendly, responsive website. With a

Measuring & Considering Your ROI

It’s one of the most common questions, and simultaneously one of the hardest to answer: What’s my marketing ROI? There isn’t always a direct formula to measure your return from AdWords, Search Engine Optimization and Social Media services. However, there are a wealth of factors to take into consideration to begin putting value on your

Google Guaranteed – Coming To A Search Result Near You?

What does Google’s “Google Guarantee” programs mean to auto shop owners? Not being one to go stale, Google is currently beta testing a brand new search product aimed, supposedly, at increasing conversions for mom-and-pop shops from the search engine result pages after you search for something locally. Following Google’s rollout of scheduling from search engine

Tips to Improve Your Online Communication

Whether you’re responding to a customer review on Google or sending an email to your parts supplier, the way you portray yourself, as well as your business, online can directly impact the successfulness of your company’s future. No matter who you’re communicating with online, it is important to evaluate your tone of voice, punctuation, grammar,

New Facebook Post Options

If you’re an admin on your shop’s Facebook page, you may have noticed you now have some great new options for creating posts. These advanced options allow you to integrate Facebook call-to-actions (CTAs) into your posts via buttons or widgets. These CTAs are a great way to move your customers further down the path to

Google is Changing…Again!?

Mobile First Index, What is it? Google is slowly evolving how it will be prioritizing search results within its index. Currently, Google’s algorithm uses two separate indexes: a desktop version and a mobile version. They are working towards using a single master index, which will be the mobile-first index. Google has stated more searches are