How to Market Your Auto Repair Shop - Autoshop Solutions

How to Market Your Auto Repair Shop

How to Market Your Auto Repair Shop

Autoshop Academy

Being successful in your business sometimes comes down to staying ahead of the competition, and in the digital marketing era, getting found online is essential to attract and retain new customers. So buckle up, and let's get your business found online!

Get Found Online!

Your website is the face of your business!

The first step to getting found online is having an online presence and that means a professional website that is easy to navigate, pleasing to the eye, mobile friendly, and most importantly content that engages your customers and is relevant to the services you offer. It should reflect your brand, image, and values.

An omnichannel marketing strategy can attract a diverse group of customers.

In today’s digital and technology driven world one advertising avenue isn’t going to get you in the lead, but several different marketing platforms can help you win the race. Omnichannel marketing can help you reach and interact with customers online and in person. Social media, email marketing, and SEO can help promote your brand and services along with traditional marketing such as print ads and direct mail. Different platforms can help you reach different age groups and demographics.

Claim your Google My Business listing.

Most everyone will be searching Google for “auto repair near me” or “brake repair in [city,state]. By having your NAP (Name/Address/Phone) listed on Google you increase your chances of showing up in search engines. Your listing is crucial to getting found online and your business information such as hours and website will also be displayed.

Positive customer reviews can boost your business.

There’s no one better to be buzzing about your shop and services than a satisfied customer. They can have a significant impact on your online reputation. Interact with customers online asking them for reviews on your platforms such as Google, Facebook, or your website. Positive feedback can boost your business’s credibility and attract new customers.

Partner with Influencers or other businesses to create a buzz.

Partnering with other local businesses or influencers in the industry can help you broaden your audience and build your reputation. Plan an event with another business in town or invite influencers to share your social media or share their content to help increase your following.

The auto repair industry is a challenging and competitive industry, but with a well-planned strategy you can market your auto repair shop to get found online, drive more customers to your shop, and secure the victory lap your business deserves.

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Autoshop Solutions is an award-winning website design and internet marketing agency based in Apex, N.C. Since 2005, we have been helping the automotive industry with custom-designed websites and internet marketing solutions.

Autoshop Solutions

Autoshop Solutions