A Roadway to Increasing Customer Conversion Rates
A Roadway to Increasing Customer Conversion Rates - Operationalize Your Marketing Data In the latest 10MM, Tony Mercury takes a first look with Stan Stokes of Iron Fist Consultants on how to operationalize the marketing data from your marketing platform and increase your customer conversion rate. Stan points out that while Autoshop Solutions has a great platform to measure clicks, costs, spending dollars, and bring in the calls, the work does not stop there. Good marketing is simply driving the calls to your shop. Still, ultimately, your staff has to have the ability to land the customer and close the sale.