Pay-Per-Click Archives - Autoshop Solutions

Archive Posts: Pay-Per-Click

How to Run Google Map Ads in PPC Campaigns

How to Run Google Map Ads in PPC Campaigns

Why has Google been pushing the use of their Smart Campaigns as a way to utilize Google Maps? A Smart Campaign essentially gives Google resources and permissions to show your ads in places that are not only on the search engine. When you give Google this permission, you don’t really have much control over where your ads are seen or even sometimes what they say. Google explains that its algorithm picks and chooses only the best spots for your ads. While this may be true, their definition of the best spot usually means the best spot for Google, not your shop.

Autoshop Solutions

Autoshop Solutions

Your Website is Live. What Happens Next?

Your Website is Live. What Happens Next?

Your website has been in production for a while, and finally, it's ready to go live. Now, you're thinking you can finally kick back, relax, and watch business take off. While we would like to say it goes pretty much like that, that simply isn't the case. The reality is that things are just getting started, and you have a lot to think about.

Autoshop Solutions

Autoshop Solutions

Three Reasons You Can’t Stop Advertising When Business is Booming!

Three Reasons You Can’t Stop Advertising When Business is Booming!

Three Reasons You Can’t Stop Advertising When Business is Booming! People are gearing up for summer vacations and family trips, and you may find it's a busy time for your shop. If that's the case, don't think it's a green light to stop spending those advertising dollars. Often, shop owners take their busy season as an opportunity to save money and cut their marketing. Take it from us. It's a bad idea and can cost your business more in the long run.

Autoshop Solutions

Autoshop Solutions

The Importance of Reviews:  Why You Should Be Getting Them and Why They Matter

The Importance of Reviews: Why You Should Be Getting Them and Why They Matter

The Importance of Reviews and Why They Matter Reviews sway customers' opinions of you and your business. They help decide which shop they trust to work on their vehicle. Your social approval, your rank, and your reputation depend on reviews. Good reviews can help you build trust and your business's credibility. Negative reviews can do the exact opposite. Having an informational, easy-to-navigate website in search engine results is the key to having customers find your business. And customers are one of the most significant assets for growing your business and making sure you have a positive impression.

Autoshop Solutions

Autoshop Solutions

Should I be Googling Myself?

Should I be Googling Myself?

Why You Shouldn't Google Your Business We have all done it. But have you ever thought about why you didn't show up? Wondering where we rank in search results and asking ourselves how to get to the top. We type our name in that navigation bar and wait. Thinking, what does it hurt?

Autoshop Solutions

Autoshop Solutions

Should I Target All My Services with Google Ads?

Should I Target All My Services with Google Ads?

How many services should I target with Google Ads? Can I advertise all my services?

Autoshop Solutions

Autoshop Solutions

Four Top Paid Search Strategies for Collision Shops

Four Top Paid Search Strategies for Collision Shops

Automotive aftermarket veteran and CEO and founder of Autoshop Solutions, Danny Sanchez, knows which marketing strategies work for collision shops — and which don’t. Here are his key takeaways on why shops should advertise and the four top strategies for pay-per-click marketing.

Autoshop Solutions

Autoshop Solutions

4 Mistakes You Might Be Making With Google Ads

4 Mistakes You Might Be Making With Google Ads

PPC Check! Is Your Campaign Fully Optimized? Google Ads Paid Search Campaigns are one of the best ways to get more customers in your shop. They easily kickstart more traffic on your website and shop since they ramp up in as little as 2-3 months and allow you to change directions as needed. But they need to be set up correctly! Do you know if you're making mistakes with Google Ads that could be hurting your growth opportunities? Let's find out together.

Autoshop Solutions

Autoshop Solutions

What You Missed From Danny’s Webinar

What You Missed From Danny’s Webinar

3 Big Takeaways on Paid Search Strategies CEO and founder of Autoshop Solutions, Danny Sanchez, dug into the details of paid search for the automotive industry illuminating what shops should and should not do. In case you missed Shift Your Shop’s Marketing Into Drive With Proven Paid Search Strategies, here are the key takeaways: Keep Your Foot On the Gas During Slowdowns On the road, we slow down for warnings that say “Uneven Road Surface... Continue Reading

Autoshop Solutions

Autoshop Solutions