Archive Posts: Pay-Per-Click

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Why Your Website's Landing Page Matters

Landing Page Experience We have the answers if you’ve ever wondered about your website’s landing pages and why they matter. Landing pages are great for showing users what your business is or what products or services you provide. However, these pages are much more than that. They are great for educating the users who visit your site. Still, Search Engines like Google also use them to help deliver relevant search results to those searching for... Continue Reading

Autoshop Solutions

02/22/2023

How to Run Google Map Ads in PPC Campaigns

Why has Google been pushing the use of their Smart Campaigns as a way to utilize Google Maps? A Smart Campaign essentially gives Google resources and permissions to show your ads in places that are not only on the search engine. When you give Google this permission, you don’t really have much control over where your ads are seen or even sometimes what they say. Google explains that its algorithm picks and chooses only the best spots for your ads. While this may be true, their definition of the best spot usually means the best spot for Google, not your shop.

Autoshop Solutions

11/02/2022

Your Website is Live. What Happens Next?

Your website has been in production for a while, and finally, it's ready to go live. Now, you're thinking you can finally kick back, relax, and watch business take off. While we would like to say it goes pretty much like that, that simply isn't the case. The reality is that things are just getting started, and you have a lot to think about.

Autoshop Solutions

09/07/2022

Three Reasons You Can’t Stop Advertising When Business is Booming!

Three Reasons You Can’t Stop Advertising When Business is Booming! People are gearing up for summer vacations and family trips, and you may find it's a busy time for your shop. If that's the case, don't think it's a green light to stop spending those advertising dollars. Often, shop owners take their busy season as an opportunity to save money and cut their marketing. Take it from us. It's a bad idea and can cost your business more in the long run.

Autoshop Solutions

05/25/2022

The Importance of Reviews: Why You Should Be Getting Them and Why They Matter

The Importance of Reviews and Why They Matter Reviews sway customers' opinions of you and your business. They help decide which shop they trust to work on their vehicle. Your social approval, your rank, and your reputation depend on reviews. Good reviews can help you build trust and your business's credibility. Negative reviews can do the exact opposite. Having an informational, easy-to-navigate website in search engine results is the key to having customers find your business. And customers are one of the most significant assets for growing your business and making sure you have a positive impression.

Autoshop Solutions

05/03/2022

Should I be Googling Myself?

Why You Shouldn't Google Your Business We have all done it. But have you ever thought about why you didn't show up? Wondering where we rank in search results and asking ourselves how to get to the top. We type our name in that navigation bar and wait. Thinking, what does it hurt?

Autoshop Solutions

04/11/2022

Should I Target All My Services with Google Ads?

How many services should I target with Google Ads? Can I advertise all my services?

Autoshop Solutions

01/27/2022

Four Top Paid Search Strategies for Collision Shops

Automotive aftermarket veteran and CEO and founder of Autoshop Solutions, Danny Sanchez, knows which marketing strategies work for collision shops — and which don’t. Here are his key takeaways on why shops should advertise and the four top strategies for pay-per-click marketing.

Autoshop Solutions

09/01/2021

4 Mistakes You Might Be Making With Google Ads

PPC Check! Is Your Campaign Fully Optimized? Google Ads Paid Search Campaigns are one of the best ways to get more customers in your shop. They easily kickstart more traffic on your website and shop since they ramp up in as little as 2-3 months and allow you to change directions as needed. But they need to be set up correctly! Do you know if you're making mistakes with Google Ads that could be hurting your growth opportunities? Let's find out together.

Autoshop Solutions

07/20/2021

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Automotive Marketing Insights

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Why Your Website's Landing Page Matters

How to Run Google Map Ads in PPC Campaigns

Your Website is Live. What Happens Next?

Three Reasons You Can’t Stop Advertising When Business is Booming!

The Importance of Reviews: Why You Should Be Getting Them and Why They Matter

Should I be Googling Myself?

Should I Target All My Services with Google Ads?

Four Top Paid Search Strategies for Collision Shops

4 Mistakes You Might Be Making With Google Ads

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