How to Run Google Map Ads in PPC Campaigns
Why has Google been pushing the use of their Smart Campaigns as a way to utilize Google Maps? A Smart Campaign essentially gives Google resources and permissions to show your ads in places that are not only on the search engine. When you give Google this permission, you don’t really have much control over where your ads are seen or even sometimes what they say. Google explains that its algorithm picks and chooses only the best spots for your ads. While this may be true, their definition of the best spot usually means the best spot for Google, not your shop.