6 Tips for Choosing a Domain Name

Perhaps you’re a brand new shop, or a shop rebranding to align your brand with your business goals. Maybe you’re adding locations and need a domain that’s friendly to the growth and opportunity that comes with expanding. Choosing a domain can be challenging considering there are millions of registered or “taken” domain names. These 6

Do I Need a Website for My Repair Shop?

When a car breaks, over 90% of consumers are looking online to find where to bring it to. If you don’t have a website, the very minimum of online advertising, you are getting left out of the conversation. Many repair shops think that their word of mouth and long time standing in the community is

Effective Content Marketing: Part 2

How to Make Your Content Sparkle What You Need to Keep in Mind Anyone can write content these days, as new blog posts, articles, and updates are being published daily. From gripping stories to boring breakdowns, you can probably find it all from just a few Google searches. But what does it take for to

Twas the Week Before Christmas

With just one week left before Christmas, why not have a little fun at your shop! The holidays are a great time to show employee appreciation and remind your employees (and customers) why your shop is a great place to work (and get their car repaired!) We’ve gathered some great ways to bring in the

Effective Content Marketing: Part 1

How Does Content Marketing Work? Content Marketing Boosts ROI Are you reaching customers with your internet marketing tactics? Make sure your efforts bring the returns you are looking for! Effective content marketing is the new tool to target consumers in a way that forges trust, relationships and repeat sales. Content Marketing is the New Way

How to Build Trust in Your Auto Shop: Part Two

In the long-awaited sequel to our first blog on building trust, we’re continuing the conversation on ways you can establish trust in your shop! By building a foundation of trust with your customers through education, you’re more likely to keep their business, increase your sales, and create a lasting happy customer. Trust Thrives on Customer

Building a Website: Finding the Right Balance

There are a lot of considerations that go into creating a new website. From identifying your audience to functionality needs to brand representation — a lot of little pieces start to add up. With so many options, how do you choose what takes priority? It is important to keep in mind that your website is

Google’s Updated Ad Formats – What They Mean For You

Google’s ads are now bigger and better than ever. While Google is always releasing new features and improvements, two recent updates to the Google Ads platform have us especially excited! Read below to learn more about these new ad formats, and how we’ll use them to increase the performance of your account: Expanded Text Ads

Mobile-First Index Is Officially Live!

Earlier this year, Google announced that they were officially rolling out the Mobile-First search index. Meaning, overall, that the mobile version of your website will take precedent in Google’s algorithms over the desktop version. While it’s now officially on the record as “started”, in reality, Google has been teasing this feature for some time. Being