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Autoshop Solutions

What Shop Owners Need to Know About SEO—Part 2
What is On-site and Off-site SEO and How to Improve It As we previously discussed, having relevant content that answers the questions people are asking is a key building block. Some shop owners think having a website with content is enough. Still, to maximize your online marketing efforts, you must also use your off-site SEO methods. Having a site that portrays a whole picture of your business and the brand you represent on and off the page is important. You need to engage within your community and show you are your brand's SME (Subject Matter Expert). Click here to watch the webinar!
Autoshop Solutions

What Shop Owners Need to Know About SEO—Part 1
Why It's Important to Your Marketing SEO is complex. Shop owners may think it's just about throwing some keywords on a page a bunch of times. However, it's more than just putting the right keywords on your website. Showing how complex it actually is, simply saying that's only a piece of SEO and not the whole story. Click here to watch the webinar!
Autoshop Solutions

The New Autoshop Solutions ROI Dashboard Integration
Your Marketing Dollars at Work The Autoshop Solutions Dashboard is a tool for our clients to evaluate marketing results. Our new Return on Investment (ROI) Dashboard integration demonstrates the marketing funnel from leads to dollars. It breaks down the road traffic takes from beginning to end. We are handling the data from the shop management system and matching customer contact information to tracked calls and form submissions from their clients.
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Autoshop Solutions partners with National Coatings & Supplies | Single Source, Inc. to provide a powerful resource for collision shops!
APEX, NORTH CAROLINA (February 28, 2023) – – Autoshop Solutions, a premier automotive services-based digital marketing agency, has partnered with National Coatings & Supplies | Single Source, Inc. (NCS | SSI), a National Industrial Coating and Paint Distributor, to provide collision and body shops with a powerful digital marketing package.
Autoshop Solutions

Why Your Website's Landing Page Matters
Landing Page Experience We have the answers if you’ve ever wondered about your website’s landing pages and why they matter. Landing pages are great for showing users what your business is or what products or services you provide. However, these pages are much more than that. They are great for educating the users who visit your site. Still, Search Engines like Google also use them to help deliver relevant search results to those searching for... Continue Reading
Autoshop Solutions

The New Autoshop Solutions ROI Dashboard Integration with AMS - Protractor
Your Marketing Dollars at Work The Autoshop Solutions Dashboard is a tool for our clients to evaluate marketing results. Our new Return on Investment (ROI) Dashboard integration demonstrates the marketing funnel from leads to dollars. It breaks down the road traffic takes from beginning to end. We are handling the data from the shop management system and matching customer contact information to tracked calls and form submissions from their clients.
Autoshop Solutions

The Importance of Brand Cohesiveness Part 3: Choosing Color, Font, and Imagery
Colors, Fonts, and Imagery The third and final topic in our series is discussing how to choose color, font, and imagery for your branding. It may not seem like a big deal, but these ingredients can make a mark on recognition and showcase your brand to your customers.
Autoshop Solutions

The Importance of Brand Cohesiveness Part 2: Creating an Eye-Catching Logo
Success Begins with a Good Logo Brand cohesion for your business starts with an eye-catching logo representing your brand and company. Setting up your company's branding starts with a good logo. It is essential to your success and getting your business recognized to set the tone early on. Your logo represents who you are and makes you stand out from the competition. Having an effective logo helps your business's recognition and identifies you more easily.
Autoshop Solutions

Navigating Your Marketing’s Winter Blues
Winter Seasonality The official winter season will be here before you know it. Many auto repair shops admit business slows down as the holiday season nears. Most people aren’t choosing to do elective repairs or maintenance on their vehicles but rather decide to put them off until after the new year.
Autoshop Solutions

The Importance of Brand Cohesiveness—Why It Matters
Does Branding Matter? Large companies spend tremendous money on how they model their image and branding. Why? Because it works. And yours can, too! Model your business on companies that are bigger and better than you, and watch where it takes you.
Autoshop Solutions

5 Ideas for a Successful Holiday Social Media Campaign for Auto Repair Shops
How to Use Your Social Media This Holiday Season Getting Your Auto Repair Shop in the Spirit It's that time of year to initiate a holiday social media campaign! Whether you want to go all out holiday, offer promotions, or simply spread cheer, we have what you need to help your shop get some attention and interact with customers. We have many ideas to share for your auto shop's holiday social media campaign, no matter what you have in mind.
Autoshop Solutions

How to Run Google Map Ads in PPC Campaigns
Why has Google been pushing the use of their Smart Campaigns as a way to utilize Google Maps? A Smart Campaign essentially gives Google resources and permissions to show your ads in places that are not only on the search engine. When you give Google this permission, you don’t really have much control over where your ads are seen or even sometimes what they say. Google explains that its algorithm picks and chooses only the best spots for your ads. While this may be true, their definition of the best spot usually means the best spot for Google, not your shop.
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