Automotive Marketing Insights | Autoshop Solutions

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THREE TIPS FOR RESPONDING TO ONLINE REVIEWS

THREE TIPS FOR RESPONDING TO ONLINE REVIEWS Are you responding to your reviews? You should be! Online reviews are an integral part of running a well-oiled business! Potential customers read your online reviews on Google or Yelp, for example, before they make that important decision of where they are going to bring their vehicle. With these steps, you can build trust for your shop and make the most out of your reviews, both positive and negative.... Continue Reading

Autoshop Solutions

Autoshop Solutions

Four Top Paid Search Strategies for Collision Shops

Four Top Paid Search Strategies for Collision Shops

Automotive aftermarket veteran and CEO and founder of Autoshop Solutions, Danny Sanchez, knows which marketing strategies work for collision shops — and which don’t. Here are his key takeaways on why shops should advertise and the four top strategies for pay-per-click marketing.

Autoshop Solutions

Autoshop Solutions

Get Involved in Your Social Media to Build Your Brand

Get Involved in Your Social Media to Build Your Brand

Build your Brand! Get Involved With Your Social Media People don't browse social media for ads. When they're scrolling through Facebook, they're looking for incredible or funny photos, fulfilling discussions, and a connection with other people. So...if all you're posting is ads or generic content, listen up!

Autoshop Solutions

Autoshop Solutions

4 Mistakes You Might Be Making With Google Ads

4 Mistakes You Might Be Making With Google Ads

PPC Check! Is Your Campaign Fully Optimized? Google Ads Paid Search Campaigns are one of the best ways to get more customers in your shop. They easily kickstart more traffic on your website and shop since they ramp up in as little as 2-3 months and allow you to change directions as needed. But they need to be set up correctly! Do you know if you're making mistakes with Google Ads that could be hurting your growth opportunities? Let's find out together.

Autoshop Solutions

Autoshop Solutions

Automotive Marketing Insights

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What You Missed From Danny’s Webinar

What You Missed From Danny’s Webinar

3 Big Takeaways on Paid Search Strategies CEO and founder of Autoshop Solutions, Danny Sanchez, dug into the details of paid search for the automotive industry illuminating what shops should and should not do. In case you missed Shift Your Shop’s Marketing Into Drive With Proven Paid Search Strategies, here are the key takeaways: Keep Your Foot On the Gas During Slowdowns On the road, we slow down for warnings that say “Uneven Road Surface... Continue Reading

Autoshop Solutions

Autoshop Solutions

Are You Going Far Enough With SEO?

Are You Going Far Enough With SEO?

Finding the Balance Between Users & Computers Optimizing your website for search engines is essential to get your brand in front of users. If search engines don’t recognize or approve of your website, it will be difficult for anyone to find it. But is it possible to go too far in trying to appease the search engine algorithm wizards? We have to remember that websites are for people to use. And in the cases of automotive businesses, websites should be turning those people into paying customers!

Autoshop Solutions

Autoshop Solutions

5 Tips for Effective Google Ads

5 Tips for Effective Google Ads

Making Ads that Convert Click to Customers Research shows that 41% of clicks in search results are for the top three paid ad spots on Google. Do you want to capture any part of that traffic? If so, you need to use Google Ads marketing to drive customers to your automotive website! Autoshop Solutions helps our customers make sure their Google Ads convert clicks to customers. Here are our 5 top tips to ensure you... Continue Reading

Autoshop Solutions

Autoshop Solutions

How Autoshop Solutions Builds Automotive Websites

How Autoshop Solutions Builds Automotive Websites

What It Takes to Develop Great Websites Having a good website for your auto shop is like having good tires on your car. If the website — or tires — are not up to industry standards, they won’t perform the best. What does it take to build a website that meets standards? Let’s get into it. 3 Standards For Every Website Fast Load Time – According to Google, over half of mobile website users will... Continue Reading

Autoshop Solutions

Autoshop Solutions

Marketing Buzzwords and Why They Are Important To Your Shop

Marketing Buzzwords and Why They Are Important To Your Shop

Defining Common Marketing Terms If you’ve been involved with your auto shop’s digital marketing at any point, you may have heard a few confusing acronyms getting thrown around, like PPC, SEO, NAP, and GMB. There are other terms, too, like keywords, mobile-responsive, and social. What exactly do all these things mean? Here’s your guide to internet marketing terminology. Mobile Responsive Websites A mobile responsive website can be easily viewed on a mobile device, such as... Continue Reading

Autoshop Solutions

Autoshop Solutions

How Effective Marketing Can Grow Your Tire Shop’s Revenue

How Effective Marketing Can Grow Your Tire Shop’s Revenue

When it comes to marketing, many get caught in traps focusing on one thing or another. If you focus too much on one element or if you don’t pay attention to any part of your marketing, you’re leaving money on the table. Autoshop Solutions can help turn that money into revenue for tire shops by optimizing all four elements of an effective digital marketing campaign. Here are the ways we help tire shops get more... Continue Reading

Autoshop Solutions

Autoshop Solutions

5 Steps to Set Up or Clean Up Your Facebook Business Page

5 Steps to Set Up or Clean Up Your Facebook Business Page

How and Why You Should Keep Your Auto Shop’s Social Page Updated A social media page is kind of like a second website for your business. Just like your website, Facebook can be optimized to talk to search engines like Google in the best way using a few simple techniques. You may think it doesn’t matter, but trust us—it matters. Each optimization step allows for your business to potentially get in front of more people,... Continue Reading

Autoshop Solutions

Autoshop Solutions

Press Play On YouTube

Press Play On YouTube

Our Favorite Mechanic Creators on YouTube YouTube is a great advertising tool to build brand awareness for your business. That’s why it’s part of a good marketing toolbox! It can also be an intimidating space for some auto repair shops to break into. Does that sound like you? We encourage all of our shops to be confident with their brands and pursue their video dreams if they want to! Here are some ideas from some... Continue Reading

Autoshop Solutions

Autoshop Solutions

5 Things Auto Repair Shops Can Do in 2021

5 Things Auto Repair Shops Can Do in 2021

Ask the Expert With Ratchet+Wrench CEO and founder of Autoshop Solutions, Danny Sanchez, was recently featured on Ask the Expert with Ratchet+Wrench. In case you missed it, watch it here or skim his 5 steps for success below! 1. Put Goals In Writing “A goal that’s not written down is just a wish,” or so the adage goes. Danny notes that the first step to making a goal reality is to solidify it by writing... Continue Reading

Autoshop Solutions

Autoshop Solutions