Automotive Marketing Insights | Autoshop Solutions

Blog

Marketing Secrets of the Million Dollar Shop

Marketing Secrets of the Million Dollar Shop

Want a Million Dollar Shop? Marketing Secrets Every Auto Shop Owner Needs to Know When business is slow, and you feel the crunch, your first reaction may be to cut back on spending. While that may be the case within certain areas of your budget, don’t mistake cutting the engine that drives your marketing. Danny Sanchez, Founder of Autoshop Solutions, has been in the automotive aftermarket for 35 years and took his company to the Inc. Fast 5000 three years in a row. Danny says, “When times are good you should advertise. When times are bad you must advertise."

Autoshop Solutions

Autoshop Solutions

Top Marketing Trends - How to Successfully Navigate Digital Marketing

Top Marketing Trends - How to Successfully Navigate Digital Marketing

Top Marketing Trends How to Successfully Navigate Digital Marketing Digital marketing is pretty simple. Get found online and get more customers. But, navigating that road may be a little more complex. Learn from Tony Mercury, VP of Revenue at Autoshop Solutions, on what top trends can help your shop be successful.

Autoshop Solutions

Autoshop Solutions

Customers Are Always Looking - Will They Find You?

Customers Are Always Looking - Will They Find You?

Customers Are Always Looking Will they find you? Autoshop Solutions founder and CEO, Danny Sanchez knows a thing or two about Omnichannel marketing. With 35 years in the automotive aftermarket, he offers up more than a few tips on tapping into the new customer journey.

Autoshop Solutions

Autoshop Solutions

Automotive Marketing Insights

Subscribe to get our newsletters and latest news sent right to your inbox.

  • Email
  • This field is for validation purposes and should be left unchanged.

THREE TIPS FOR RESPONDING TO ONLINE REVIEWS

THREE TIPS FOR RESPONDING TO ONLINE REVIEWS

THREE TIPS FOR RESPONDING TO ONLINE REVIEWS Are you responding to your reviews? You should be! Online reviews are an integral part of running a well-oiled business! Potential customers read your online reviews on Google or Yelp, for example, before they make that important decision of where they are going to bring their vehicle. With these steps, you can build trust for your shop and make the most out of your reviews, both positive and negative.

Autoshop Solutions

Autoshop Solutions

Four Top Paid Search Strategies for Collision Shops

Four Top Paid Search Strategies for Collision Shops

Automotive aftermarket veteran and CEO and founder of Autoshop Solutions, Danny Sanchez, knows which marketing strategies work for collision shops — and which don’t. Here are his key takeaways on why shops should advertise and the four top strategies for pay-per-click marketing.

Autoshop Solutions

Autoshop Solutions

Get Involved in Your Social Media to Build Your Brand

Get Involved in Your Social Media to Build Your Brand

Build your Brand! Get Involved With Your Social Media People don't browse social media for ads. When they're scrolling through Facebook, they're looking for incredible or funny photos, fulfilling discussions, and a connection with other people. So...if all you're posting is ads or generic content, listen up!

Autoshop Solutions

Autoshop Solutions

4 Mistakes You Might Be Making With Google Ads

4 Mistakes You Might Be Making With Google Ads

PPC Check! Is Your Campaign Fully Optimized? Google Ads Paid Search Campaigns are one of the best ways to get more customers in your shop. They easily kickstart more traffic on your website and shop since they ramp up in as little as 2-3 months and allow you to change directions as needed. But they need to be set up correctly! Do you know if you're making mistakes with Google Ads that could be hurting your growth opportunities? Let's find out together.

Autoshop Solutions

Autoshop Solutions

What You Missed From Danny’s Webinar

What You Missed From Danny’s Webinar

3 Big Takeaways on Paid Search Strategies CEO and founder of Autoshop Solutions, Danny Sanchez, dug into the details of paid search for the automotive industry illuminating what shops should and should not do. In case you missed Shift Your Shop’s Marketing Into Drive With Proven Paid Search Strategies, here are the key takeaways: Keep Your Foot On the Gas During Slowdowns On the road, we slow down for warnings that say “Uneven Road Surface... Continue Reading

Autoshop Solutions

Autoshop Solutions

Are You Going Far Enough With SEO?

Are You Going Far Enough With SEO?

Finding the Balance Between Users & Computers Optimizing your website for search engines is essential to get your brand in front of users. If search engines don’t recognize or approve of your website, it will be difficult for anyone to find it. But is it possible to go too far in trying to appease the search engine algorithm wizards? We have to remember that websites are for people to use. And in the cases of automotive businesses, websites should be turning those people into paying customers!

Autoshop Solutions

Autoshop Solutions

5 Tips for Effective Google Ads

5 Tips for Effective Google Ads

Making Ads that Convert Click to Customers Research shows that 41% of clicks in search results are for the top three paid ad spots on Google. Do you want to capture any part of that traffic? If so, you need to use Google Ads marketing to drive customers to your automotive website! Autoshop Solutions helps our customers make sure their Google Ads convert clicks to customers. Here are our 5 top tips to ensure you... Continue Reading

Autoshop Solutions

Autoshop Solutions

How Autoshop Solutions Builds Automotive Websites

How Autoshop Solutions Builds Automotive Websites

What It Takes to Develop Great Websites Having a good website for your auto shop is like having good tires on your car. If the website — or tires — are not up to industry standards, they won’t perform the best. What does it take to build a website that meets standards? Let’s get into it. 3 Standards For Every Website Fast Load Time – According to Google, over half of mobile website users will... Continue Reading

Autoshop Solutions

Autoshop Solutions

Marketing Buzzwords and Why They Are Important To Your Shop

Marketing Buzzwords and Why They Are Important To Your Shop

Defining Common Marketing Terms If you’ve been involved with your auto shop’s digital marketing at any point, you may have heard a few confusing acronyms getting thrown around, like PPC, SEO, NAP, and GMB. There are other terms, too, like keywords, mobile-responsive, and social. What exactly do all these things mean? Here’s your guide to internet marketing terminology. Mobile Responsive Websites A mobile responsive website can be easily viewed on a mobile device, such as... Continue Reading

Autoshop Solutions

Autoshop Solutions