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The Essentials of Marketing Your Business Call tracking is an essential part of marketing a business. It allows you to track how many calls you are receiving, where those calls are coming from, and how callers found your business.
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Why It May Be Time for a Redesign — The Lifecycle of a Website Have you ever thought about the timeline of websites and how redesigning your website can put you ahead of your competition? It can not only benefit you and your users, but ultimately help the success of your business. When putting a website online, it can be easy to get to the end of the process and feel like the job is finished. The website is live, it has everything it needs to function correctly, and it's serving as a tool for your business.
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Written by: Sara Kerwin with WrenchWay Recruiting technicians keeps becoming a bigger challenge for shops. Less than five percent of technicians are actively looking for work. In simple terms, this means the majority of technicians are not looking at job boards. So, for shops whose recruiting strategy begins and ends with job boards, they’re missing out on the majority of technicians. But, if technicians aren’t looking at job boards, then how are shops supposed to be finding and recruiting them? Recruiting Has Changed—Shops Need to Focus on Employer Marketing Employer marketing tells the story of what it’s like to work at your organization to help attract and retain employees who will thrive there. Simply put, employer marketing uses story-telling, photos, and videos to show technicians why your shop is a great place to work. However, this is not a silver bullet solution. When it comes to recruiting technicians, there is no silver bullet. It takes time and a consistent, ongoing effort. Shops that embrace employer marketing now will see the payoffs as the technician shortage grows. Below are a few ways shops can embrace employer marketing and recruit more technicians online.
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Break Through the Noise on Social Platforms There’s one big social media dilemma that always stirs up some chatter, and at times we all find ourselves in the debate. How do you decide what to post on a social platform to stand out in the crowd? Your audience on Facebook is likely not the same as your audience on Instagram or TikTok, and each audience has different expectations. What social media platform does your target audience use? What do you post, and what’s the purpose? There’s a lot at stake, and a lot to consider. Check out our tips on what to say and where to say it.
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Three Reasons You Can’t Stop Advertising When Business is Booming! People are gearing up for summer vacations and family trips, and you may find it's a busy time for your shop. If that's the case, don't think it's a green light to stop spending those advertising dollars. Often, shop owners take their busy season as an opportunity to save money and cut their marketing. Take it from us. It's a bad idea and can cost your business more in the long run.
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The Importance of Reviews and Why They Matter Reviews sway customers' opinions of you and your business. They help decide which shop they trust to work on their vehicle. Your social approval, your rank, and your reputation depend on reviews. Good reviews can help you build trust and your business's credibility. Negative reviews can do the exact opposite. Having an informational, easy-to-navigate website in search engine results is the key to having customers find your business. And customers are one of the most significant assets for growing your business and making sure you have a positive impression.
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How Marketing Can Help You Find More Technicians! Finding new technicians can’t be that hard. Throw up an ad on a job board and see what sticks. Right? If that method of recruiting has you scratching your head, wondering why you can’t find good technicians, maybe it’s time to take a step back and utilize those marketing tools you’ve been cultivating to grow your business.
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Why You Shouldn't Google Your Business We have all done it. But have you ever thought about why you didn't show up? Wondering where we rank in search results and asking ourselves how to get to the top. We type our name in that navigation bar and wait. Thinking, what does it hurt?
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How to Get Business Booming Get Online For some of us, spring has sprung, and there’s not a better time to get new customers into your shop. Everywhere you turn these days, the internet takes every aspect of life by storm. If you own a business, this is even more true. If you don’t get online and set a presence for your business, it’s a good chance you’ll find yourself in a cloud of smoke in last place. A strong online reputation is the best start in the race to getting new customers into your auto shop.
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Why Landing Pages Should Target Specific Services Landing pages on your website help your name recognition and associate it with the services your shop offers. Did you know that if you don’t tell search engines like Google what services you provide, they won’t easily find you?
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