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Does Branding Matter? Large companies spend tremendous money on how they model their image and branding. Why? Because it works. And yours can, too! Model your business on companies that are bigger and better than you, and watch where it takes you.
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How to Use Your Social Media This Holiday Season Getting Your Auto Repair Shop in the Spirit It's that time of year to initiate a holiday social media campaign! Whether you want to go all out holiday, offer promotions, or simply spread cheer, we have what you need to help your shop get some attention and interact with customers. We have many ideas to share for your auto shop's holiday social media campaign, no matter what you have in mind.
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Why has Google been pushing the use of their Smart Campaigns as a way to utilize Google Maps? A Smart Campaign essentially gives Google resources and permissions to show your ads in places that are not only on the search engine. When you give Google this permission, you don’t really have much control over where your ads are seen or even sometimes what they say. Google explains that its algorithm picks and chooses only the best spots for your ads. While this may be true, their definition of the best spot usually means the best spot for Google, not your shop.
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Making a Mark—Collision Repair Websites We have said it before, and we will say it again. A powerful online reputation is the best start in the race to getting new customers into your shop. You may think you are a specialty collision repair shop, so you don't need to advertise or have a website. However, if customers can't find you online, chances are they can't find you at all. In this technological age, everyone is searching their mobile device for what they need, and it won't matter if you're just down the street if they don't see you. Autoshop Solutions specializes in automotive internet marketing and websites and specifically in the collision industry. We target every line of automotive repair, and the collision industry is running hot.
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Is Your Shop's Information Correct? Ignoring your business's web presence is a luxury that most automotive repair shop owners can't afford. When someone searches for auto repair and comes across your business, what if your phone number is wrong? What if your hours aren't accurate? You may lose out on a customer again and again. According to a Google/Critical Mix, U.S., Fixed Ops Study, search is the first place people turn to when they need auto maintenance information quickly. Why not make your shop the one they can easily find when they need that repair or service?
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Recruiting & Social Media If you're looking to fill a vacancy quickly and efficiently, posting a job on Facebook is a great way to do it. With over two billion active users, your job ad will reach a large audience quickly. And since Facebook is a social platform, candidates are likely already familiar with your company and its culture.
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Your website has been in production for a while, and finally, it's ready to go live. Now, you're thinking you can finally kick back, relax, and watch business take off. While we would like to say it goes pretty much like that, that simply isn't the case. The reality is that things are just getting started, and you have a lot to think about.
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The Essentials of Marketing Your Business Call tracking is an essential part of marketing a business. It allows you to track how many calls you are receiving, where those calls are coming from, and how callers found your business.
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Why It May Be Time for a Redesign — The Lifecycle of a Website Have you ever thought about the timeline of websites and how redesigning your website can put you ahead of your competition? It can not only benefit you and your users, but ultimately help the success of your business. When putting a website online, it can be easy to get to the end of the process and feel like the job is finished. The website is live, it has everything it needs to function correctly, and it's serving as a tool for your business.
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Written by: Sara Kerwin with WrenchWay Recruiting technicians keeps becoming a bigger challenge for shops. Less than five percent of technicians are actively looking for work. In simple terms, this means the majority of technicians are not looking at job boards. So, for shops whose recruiting strategy begins and ends with job boards, they’re missing out on the majority of technicians. But, if technicians aren’t looking at job boards, then how are shops supposed to be finding and recruiting them? Recruiting Has Changed—Shops Need to Focus on Employer Marketing Employer marketing tells the story of what it’s like to work at your organization to help attract and retain employees who will thrive there. Simply put, employer marketing uses story-telling, photos, and videos to show technicians why your shop is a great place to work. However, this is not a silver bullet solution. When it comes to recruiting technicians, there is no silver bullet. It takes time and a consistent, ongoing effort. Shops that embrace employer marketing now will see the payoffs as the technician shortage grows. Below are a few ways shops can embrace employer marketing and recruit more technicians online.
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Break Through the Noise on Social Platforms There’s one big social media dilemma that always stirs up some chatter, and at times we all find ourselves in the debate. How do you decide what to post on a social platform to stand out in the crowd? Your audience on Facebook is likely not the same as your audience on Instagram or TikTok, and each audience has different expectations. What social media platform does your target audience use? What do you post, and what’s the purpose? There’s a lot at stake, and a lot to consider. Check out our tips on what to say and where to say it.
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