Small businesses are faced with unique marketing challenges that bigger companies just don’t experience. With limited budgets, limited time, and big competitors ruling the marketplace, independently-owned shops have the ultimate trifecta to come up against. Deciding on a strategy to market your repair or body shop can be overwhelming, but one of the first decisions
Your time is valuable. We understand that. Why should you as a shop owner take time from your day to focus on creating video content to represent your brand? 1. It’s where your customers are. First of all, your existing and potential customers are online, watching countless videos daily. Creating video content meets your clientele
As an auto shop owner, when a customer leaves a negative review it can be hard to not take it personally. Your shop is your life and when anyone says something terrible about it the first reaction can be to get defensive. Our advice? Take a moment, count back from 10 and start to think
When you’re starting a marketing program and building a website, there are a lot of options. It can be difficult to figure out where to start and what you need to do. That is where we want to help! We are here to guide you through everything from website design, to choosing SEO keywords, to
Migration of your website to a new marketing agency – or building a new site altogether – requires careful planning and prioritization in order to be successful. Your existing website has built up authority and you don’t want to leave that behind. The objective is to pass that authority to your new website with minimal
“I searched for my business on Google and didn’t see an ad. Why isn’t my account running?” Trust us, we understand where you’re coming from! You’re paying for these ads, so it’s natural to want to make sure that potential new customers are seeing them. However, it’s a common misconception that searching for your own
Perhaps you’re a brand new shop, or a shop rebranding to align your brand with your business goals. Maybe you’re adding locations and need a domain that’s friendly to the growth and opportunity that comes with expanding. Choosing a domain can be challenging considering there are millions of registered or “taken” domain names. These 6
When a car breaks, over 90% of consumers are looking online to find where to bring it to. If you don’t have a website, the very minimum of online advertising, you are getting left out of the conversation. Many repair shops think that their word of mouth and long time standing in the community is
How to Make Your Content Sparkle What You Need to Keep in Mind Anyone can write content these days, as new blog posts, articles, and updates are being published daily. From gripping stories to boring breakdowns, you can probably find it all from just a few Google searches. But what does it take to create
With just one week left before Christmas, why not have a little fun at your shop! The holidays are a great time to show employee appreciation and remind your employees (and customers) why your shop is a great place to work (and get their car repaired!) We’ve gathered some great ways to bring in the