Automotive Marketing Insights | Autoshop Solutions

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The Importance of Reviews: Why You Should Be Getting Them and Why They Matter

The Importance of Reviews and Why They Matter Reviews sway customers' opinions of you and your business. They help decide which shop they trust to work on their vehicle. Your social approval, your rank, and your reputation depend on reviews. Good reviews can help you build trust and your business's credibility. Negative reviews can do the exact opposite. Having an informational, easy-to-navigate website in search engine results is the key to having... Continue Reading

Autoshop Solutions

Autoshop Solutions

Should I be Googling Myself?

Should I be Googling Myself?

Why You Shouldn't Google Your Business We have all done it. But have you ever thought about why you didn't show up? Wondering where we rank in search results and asking ourselves how to get to the top. We type our name in that navigation bar and wait. Thinking, what does it hurt?

Autoshop Solutions

Autoshop Solutions

Getting New Customers Into Your Auto Shop

Getting New Customers Into Your Auto Shop

How to Get Business Booming Get Online For some of us, spring has sprung, and there’s not a better time to get new customers into your shop. Everywhere you turn these days, the internet takes every aspect of life by storm. If you own a business, this is even more true. If you don’t get online and set a presence for your business, it’s a good chance you’ll find yourself in a cloud of smoke in last place. A strong online reputation is the best start in the race to getting new customers into your auto shop.

Autoshop Solutions

Autoshop Solutions

I have a website, so why do I need marketing?

I have a website, so why do I need marketing?

I have a website, so why do I need marketing? Now that your website is up and running, how can you consistently engage with your customers and always deliver a positive experience? Of course, we have the answer.

Autoshop Solutions

Autoshop Solutions

Why Landing Pages Should Target Specific Services

Why Landing Pages Should Target Specific Services

Why Landing Pages Should Target Specific Services Landing pages on your website help your name recognition and associate it with the services your shop offers. Did you know that if you don’t tell search engines like Google what services you provide, they won’t easily find you?

Autoshop Solutions

Autoshop Solutions

Understanding SEO Rankings

Understanding SEO Rankings

Understanding SEO Rankings How long before you see results? How often should you check your rankings? Why may rankings become stagnant or fluctuate? Why have your rankings gone down?

Autoshop Solutions

Autoshop Solutions

Why Do I Need to Be on Facebook?

Why Do I Need to Be on Facebook?

The Importance of a Facebook Presence Why You Also Need Social Media Posts

Autoshop Solutions

Autoshop Solutions

Should I Target All My Services with Google Ads?

Should I Target All My Services with Google Ads?

How many services should I target with Google Ads? Can I advertise all my services?

Autoshop Solutions

Autoshop Solutions

Your Website and PPC Marketing

Your Website and PPC Marketing

Your Website and PPC Marketing Why does your website matter when it comes to PPC? You may be asking yourself the following questions: "I am ready to start my Google ads, so why do I need to wait for my new website?" "I want new customers, not a new website. Why do I need to change my website?" "Why should I care how my shop looks online? I just need business."

Autoshop Solutions

Autoshop Solutions

How Do We Keep Good People?

How Do We Keep Good People?

How Do We Keep Good People? Overcoming the Hurdle With An Apprenticeship Program One piece of building a successful business is maintaining success. The climb is much easier than sustaining. You have established a hiring and onboarding process and found worthy people. How do you plan to keep them? You may want to ask yourself, “How am I using my young talent?”

Autoshop Solutions

Autoshop Solutions

How Do We Recruit Good People?

How Do We Recruit Good People?

How Do We Recruit Good People? A Look Into Recruiting the Right People With the automotive industry struggling to find good technicians, we find ourselves asking the question, “How do we recruit good people?”

Autoshop Solutions

Autoshop Solutions

A Plan for Finding Recruits

A Plan for Finding Recruits

A Plan for Finding Recruits What To Consider When Searching For Auto Industry Recruits Who has been busy in the shop this year? It may seem like an easy question, but when you start thinking about it, your thoughts probably become a little chaotic. Many might say they’ve been too busy, but is there such a thing?

Autoshop Solutions

Autoshop Solutions

Marketing Secrets of the Million Dollar Shop

Marketing Secrets of the Million Dollar Shop

Want a Million Dollar Shop? Marketing Secrets Every Auto Shop Owner Needs to Know When business is slow, and you feel the crunch, your first reaction may be to cut back on spending. While that may be the case within certain areas of your budget, don’t mistake cutting the engine that drives your marketing. Danny Sanchez, Founder of Autoshop Solutions, has been in the automotive aftermarket for 35 years and took his company to the Inc. Fast 5000 three years in a row. Danny says, “When times are good you should advertise. When times are bad you must advertise."

Autoshop Solutions

Autoshop Solutions