Back to Basics: Search Engine Optimization

What You Need to Know About SEO What is SEO? Search Engine Optimization (SEO) is the process in which we maximize the number of visitors to your website by ensuring that your site ranks as best as possible on search engines such as Google, Bing, DuckDuckGo, etc. These search engines use what’s called an algorithm

How Do Auto Repair Websites Perform?

Let’s take a second to create an image of your car in your head. Now think of the interior, paint color, engine, and ask yourself, how smooth would your car ride be if the tires were worn and balding?

How to Handle Your Difficult Customers in the Shop

Customer Service Techniques for Shop Employees All businesses have their fair share of demanding customers, and auto repair shops are no exception. Sometimes customers can be extremely difficult to talk with, especially when they are frustrated or angry. At first, you may want to kick the customer out, but with a calm mindset, anyone can

Marketing Your Automotive Business With Social Media in 2020

Your Shop’s Social Presence Matters. There’s no denying the power and presence of social media in our lives -- and it’s only become more important to staying connected in 2020! So it should come as no surprise that social media platforms are exactly the place to market your automotive business.

Automotive Marketing in 2020: Navigating a New Normal

What does the future look like for the automotive industry? What can auto shops expect, and what can they do for their marketing in the rest of 2020? Autoshop Solutions has identified some key trends and has actionable advice for automotive businesses. Our prediction: It’s time to shift into drive!

Don’t Panic, Pivot: Reallocate Your Marketing Budget

The Best Automotive Marketing Strategy in 2020 (So Far) 2020 has been a year of change, unlike what most of us imagined. While auto repair remains an essential service across the country, service providers are shifting gears and pivoting to provide continued convenience and service for vehicle owners. Now you need to do the same