Effective Content Marketing | Part 1

How Does Content Marketing Work? Content Marketing Boosts ROI Are you reaching customers with your internet marketing tactics? Make sure your efforts bring the returns you are looking for! Effective content marketing is the new tool to target consumers in a way that forges trust, relationships and repeat sales. Content Marketing is the New Way

How to Build Trust in Your Auto Shop: Part Two

In the long-awaited sequel to our first blog on building trust, we’re continuing the conversation on ways you can establish trust in your shop! By building a foundation of trust with your customers through education, you’re more likely to keep their business, increase your sales, and create a lasting happy customer. Trust Thrives on Customer

Building a Website: Finding the Right Balance

There are a lot of considerations that go into creating a new website. From identifying your audience to functionality needs to brand representation — a lot of little pieces start to add up. With so many options, how do you choose what takes priority? It is important to keep in mind that your website is

Google’s Updated Ad Formats – What They Mean For You

Google’s ads are now bigger and better than ever. While Google is always releasing new features and improvements, two recent updates to the Google Ads platform have us especially excited! Read below to learn more about these new ad formats, and how we’ll use them to increase the performance of your account: Expanded Text Ads

Mobile-First Index Is Officially Live!

Earlier this year, Google announced that they were officially rolling out the Mobile-First search index. Meaning, overall, that the mobile version of your website will take precedent in Google’s algorithms over the desktop version. While it’s now officially on the record as “started”, in reality, Google has been teasing this feature for some time. Being

Award-Winning Instructor to Teach Three Classes at NACE Automechanika

Autoshop Solutions CEO, Danny Sanchez, will present three brand-new classes in Atlanta APEX, N.C., August 6, 2018 – Autoshop Solutions’ CEO, Danny Sanchez, will be teaching three brand-new classes this year at NACE Automechanika in Atlanta, GA. Sanchez will be teaching Going Toe-to-Toe with Google & Yelp: How to Win in the Marketing Arena on

How to Build Trust in Your Auto Shop: Part One

Auto shops have the unfortunate luck of being in an industry that has major trust issues with its customers. Most other service providers don’t have a trust issue to this degree, so it’s been a constant sore spot in the industry for years. It has only gotten more challenging with the addition of things like

So Let’s Talk About RPM

What Is RPM, Anyways? Really Powerful Marketing. That’s all there is to it. Our RPM program is custom-built for the automotive industry, starting from the name itself down to each and every finely-tuned component. After considering several fancy, jargony names to dub the program, we decided to cut through the nonsense and call it what

Use Your Customers To Help Your Marketing!

We all know that marketing is important for your business – how else will people find out about you and your services? Having an informative and easy-to-navigate website, showing up in search engine results, being visible on social media, etc. all help potential customers find your shop. While a lot of these marketing pieces do