Automotive Marketing Insights | Autoshop Solutions

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A New Partnership with NCS

A Discussion About "All Things Collision" Autoshop Solutions is excited about our new partnership with National Coatings & Supplies (NCS) and helping collision repair shops get the best out of their marketing. According to its website, NCS supplies high-performing industrial paints and coatings across the contiguous United States. They service over 15,000 auto body shops, collision centers, manufacturers, maintenance companies, and restoration shops.... Continue Reading

Autoshop Solutions

Autoshop Solutions

Get More Qualified Technicians

Get More Qualified Technicians

Join BlueRecruit to Simplify the Hiring Process Our own Tony Mercury sat down with Rich Camacho, CEO of BlueRecruit, recently to talk about BlueRecruit and our new partnership, which helps shop owners find more technicians. BlueRecruit is an online platform that matches skilled tradespeople with companies looking for new employees. The platform matches job seekers and employers in 15 industries, including the automotive sector. Autoshop Solutions customers also receive 12 percent off on hiring credits for BlueRecruit!

Autoshop Solutions

Autoshop Solutions

Tech Stack of a Shop

Tech Stack of a Shop

Find the Right Software for Your Shop It can be a daunting task if you are new to finding the right software for your shop. There are several products on the market today with many different features. Your shop’s tech stack can be the difference between a well-oiled machine and a clunky fixer-upper. Whether or not you are a small shop or a large one, how people perceive you, your business, and your professionalism makes all the difference in the world regarding how much confidence people have in you and your business.

Autoshop Solutions

Autoshop Solutions

Spring Forward and Rev Up Your Marketing this Season

Spring Forward and Rev Up Your Marketing this Season

Use These Tips to Get Your Auto Repair Shop Spring Ready It's time to gear up for spring cleaning, sweep out those bays, and prepare for warmer months ahead. With warmer weather coming, all those elective maintenance and auto repairs your customers have been putting off until spring…well, the time has come. So what can you do to prepare, ramp up your marketing, and help your shop get ready for the spring season?

Autoshop Solutions

Autoshop Solutions

What Shop Owners Need to Know About SEO—Part 2

What Shop Owners Need to Know About SEO—Part 2

What is On-site and Off-site SEO and How to Improve It As we previously discussed, having relevant content that answers the questions people are asking is a key building block. Some shop owners think having a website with content is enough. Still, to maximize your online marketing efforts, you must also use your off-site SEO methods. Having a site that portrays a whole picture of your business and the brand you represent on and off the page is important. You need to engage within your community and show you are your brand's SME (Subject Matter Expert). Click here to watch the webinar!

Autoshop Solutions

Autoshop Solutions

What Shop Owners Need to Know About SEO—Part 1

What Shop Owners Need to Know About SEO—Part 1

Why It's Important to Your Marketing SEO is complex. Shop owners may think it's just about throwing some keywords on a page a bunch of times. However, it's more than just putting the right keywords on your website. Showing how complex it actually is, simply saying that's only a piece of SEO and not the whole story. Click here to watch the webinar!

Autoshop Solutions

Autoshop Solutions

The New Autoshop Solutions ROI Dashboard Integration

The New Autoshop Solutions ROI Dashboard Integration

Your Marketing Dollars at Work The Autoshop Solutions Dashboard is a tool for our clients to evaluate marketing results. Our new Return on Investment (ROI) Dashboard integration demonstrates the marketing funnel from leads to dollars. It breaks down the road traffic takes from beginning to end. We are handling the data from the shop management system and matching customer contact information to tracked calls and form submissions from their clients.

Autoshop Solutions

Autoshop Solutions

Autoshop Solutions partners with National Coatings & Supplies | Single Source, Inc. to provide a powerful resource for collision shops!

Autoshop Solutions partners with National Coatings & Supplies | Single Source, Inc. to provide a powerful resource for collision shops!

APEX, NORTH CAROLINA (February 28, 2023) – – Autoshop Solutions, a premier automotive services-based digital marketing agency, has partnered with National Coatings & Supplies | Single Source, Inc. (NCS | SSI), a National Industrial Coating and Paint Distributor, to provide collision and body shops with a powerful digital marketing package.

Autoshop Solutions

Autoshop Solutions

Why Your Website's Landing Page Matters

Why Your Website's Landing Page Matters

Landing Page Experience We have the answers if you’ve ever wondered about your website’s landing pages and why they matter. Landing pages are great for showing users what your business is or what products or services you provide. However, these pages are much more than that. They are great for educating the users who visit your site. Still, Search Engines like Google also use them to help deliver relevant search results to those searching for... Continue Reading

Autoshop Solutions

Autoshop Solutions

The New Autoshop Solutions ROI Dashboard Integration with AMS - Protractor

The New Autoshop Solutions ROI Dashboard Integration with AMS - Protractor

Your Marketing Dollars at Work The Autoshop Solutions Dashboard is a tool for our clients to evaluate marketing results. Our new Return on Investment (ROI) Dashboard integration demonstrates the marketing funnel from leads to dollars. It breaks down the road traffic takes from beginning to end. We are handling the data from the shop management system and matching customer contact information to tracked calls and form submissions from their clients.

Autoshop Solutions

Autoshop Solutions

The Importance of Brand Cohesiveness Part 3:  Choosing Color, Font, and Imagery

The Importance of Brand Cohesiveness Part 3: Choosing Color, Font, and Imagery

Colors, Fonts, and Imagery The third and final topic in our series is discussing how to choose color, font, and imagery for your branding. It may not seem like a big deal, but these ingredients can make a mark on recognition and showcase your brand to your customers.

Autoshop Solutions

Autoshop Solutions

The Importance of Brand Cohesiveness Part 2:  Creating an Eye-Catching Logo

The Importance of Brand Cohesiveness Part 2: Creating an Eye-Catching Logo

Success Begins with a Good Logo Brand cohesion for your business starts with an eye-catching logo representing your brand and company. Setting up your company's branding starts with a good logo. It is essential to your success and getting your business recognized to set the tone early on. Your logo represents who you are and makes you stand out from the competition. Having an effective logo helps your business's recognition and identifies you more easily.

Autoshop Solutions

Autoshop Solutions

Navigating Your Marketing’s Winter Blues

Navigating Your Marketing’s Winter Blues

Winter Seasonality The official winter season will be here before you know it. Many auto repair shops admit business slows down as the holiday season nears. Most people aren’t choosing to do elective repairs or maintenance on their vehicles but rather decide to put them off until after the new year.

Autoshop Solutions

Autoshop Solutions