Optimizing Paid Search While The World Is On Pause

Tips from the Experts at Autoshop Solutions We are all aware of the COVID-19 global pandemic that is putting a strain on the health of both our population and economy. Social distancing is keeping at-risk people safe but is requiring businesses to become more creative to stay open. These are roads we have yet to

Don’t Panic. Pivot: Steering Your Business Through COVID-19

Marketing Strategies for the Automotive Industry During the Coronavirus Outbreak We need to see the road ahead of us to steer in the right direction. That’s why Autoshop Solutions is staying on top of updates from the World Health Organization and Center for Disease Control. Based on the latest information and insights from our own

Easy Ways to Increase Customer Satisfaction – Part 1

As a shop owner, you’re not only in the business of providing auto parts and labor for your customers – you’re also in the business of customer service. Depending on your location, there are likely several competing shops within a few miles of your own. Your customers already expect repair results, so your level of

How to Increase Your Car Count with New & Returning Customers

Let’s Fill Your Service Bays! Before we dive in and spill our secrets on how to increase your shop’s car count, it’s important to determine your business goals first: Are you focusing on an increase in new customers? Do you need your one-time customers to become lifetime customers? Do you need your loyal customers to

How SEO & PPC Work Together

2+2=5: How SEO and PPC Work Together to Supercharge Your Auto Shop’s Marketing Making Magic For Your Business On average, there are 70,000,000 aftermarket automotive repair and service based searches happening on Google each and every month. That represents roughly 525,000 possible customers, of which THESE customers will personally refer another 100,000 customers. These drivers

The Importance of Online Reviews

It’s hard to know who you can trust when it comes to getting your car serviced. Fortunately, online reviews are a great way to get recommendations! That also makes them an important focus for auto repair shops. Reviews help potential customers know what to expect from your business. They are produced by real people that

Do You Need to Update Your Content?

Remember to Keep Your Website Current When was the last time you read over the content on your shop’s website? Is all the information still accurate to your shop’s story and offerings? Maybe you have a new team member that needs to be added to your “Meet the Team” page, or perhaps you need to

What Makes Your Shop Stand Out?

Do You Put Your Best Foot Forward In Front of Customers? There’s a lot of competition and customers are looking for a shop that is set apart from the others. Do you talk about what makes you stand above the rest? Get Ahead of the Competition There are so many choices for everything now. As

Changes to Facebook Employment Ads

What You Need to Know You may have heard that Facebook has made some changes to Facebook employment ads. Not to worry though! These changes simply help prevent discrimination and the power of Facebook employment ads will not be diminished. What does this change mean? Facebook made this change in September and stated that all