Category: Social Media

Difference & Importance Between Acquisition & Retention Marketing

April 27th, 2017 by

What is acquisition marketing? Quite simply, acquisition marketing is the process of gaining new customers. Acquisition marketing works to make the phone ring and get more new cars in your bays. What does acquisition marketing include? Acquisition marketing can be approached in many ways. Most importantly, your business needs a user-friendly, responsive website. With a

Measuring & Considering Your ROI

April 19th, 2017 by

It’s one of the most common questions, and simultaneously one of the hardest to answer: What’s my marketing ROI? There isn’t always a direct formula to measure your return from AdWords, Search Engine Optimization and Social Media services. However, there are a wealth of factors to take into consideration to begin putting value on your

Tips to Improve Your Online Communication

March 30th, 2017 by

Whether you’re responding to a customer review on Google or sending an email to your parts supplier, the way you portray yourself, as well as your business, online can directly impact the successfulness of your company’s future. No matter who you’re communicating with online, it is important to evaluate your tone of voice, punctuation, grammar,

New Facebook Post Options

March 22nd, 2017 by

If you’re an admin on your shop’s Facebook page, you may have noticed you now have some great new options for creating posts. These advanced options allow you to integrate Facebook call-to-actions (CTAs) into your posts via buttons or widgets. These CTAs are a great way to move your customers further down the path to

A Blog About Blogging: How To “Right” A Blog

March 1st, 2017 by

Which of these first sentences would make you read further? Let this be your first lesson: a key to your blog being successful is getting people to actually read it. Try to hook your reader with something catchy – maybe a pop culture reference, an interesting fact or a thought-provoking question. The next steps are

How to Plan & Create Your Digital Marketing Strategy: Part II

February 15th, 2017 by

It’s time for How to Create Your Digital Marketing Strategy, Part II! Last week, we posted the first part of a two-part blog with some tips on how you should develop and plan your digital marketing strategy. Missed out? Check out the first blog here. Why is this important? Having a planned set of goals

Are You Making These 6 Common Social Media Mistakes?

February 2nd, 2017 by

From staying in front of your customers to acquiring new ones, social media offers many opportunities in the automotive industry. Social platforms continually release new products and features to take advantage, so your social media presence can reach the next level. Unfortunately, with all the great things happening, we still see some very common mistakes

Spreading Holiday Cheer on Social Media

November 30th, 2016 by

We’re just a few weeks away from the biggest travel period of the year! Last year, AAA predicted that more than 100 million people hit the road during the holiday season, and that number is ever increasing. It’s the perfect time to ramp up your social media to help gain new customers and highlight your

Four Ways to Help Market Your Auto Repair Shop

November 14th, 2016 by

At one time or another, you may have thought to yourself: How can I help market my auto repair shop? Perhaps you have someone that is in charge of marketing, or you may have a company doing the marketing for your shop. However, there are few ways you can help in their efforts to make