Autoshop Academy, Search Engine Optimization
One of the most important aspects of setting up your website is choosing the right keywords to optimize your site for search engines. By doing so, you’ll improve your chances of ranking higher in search engine results pages (SERPs) and attracting more organic traffic to your website. Let’s discuss a few things to remember.
Identify your niche keywords — Choose specific phrases or words that customers will use to search for your specific services.
For example: If you offer transmission services you may use phrases like “automatic transmission repair” or “manual transmission repair.” If you provide A/C services be specific and use “auto A/C repair.”
Demographics and local SEO — Be sure to address your client base and address their needs. Use location-based keywords to optimize local searches.
For example: You may use “auto repair near me” or “auto maintenance in Apex, NC.”
It’s also important to target the right demographics and address what people are looking for. Be sure to know your client base.
Watch the competition — Know what keywords your competitors are targeting and how they rank.
When choosing keywords always consider relevance and your customer’s perspective. Be an authority on your services and let your keywords reflect your expertise and knowledge in the industry.
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