Marketing Secrets of the Million Dollar Shop
Want a Million Dollar Shop? Marketing Secrets Every Auto Shop Owner Needs to Know When business is slow, and you feel the crunch, your first reaction may be to cut back on spending. While that may be the case within certain areas of your budget, don’t mistake cutting the engine that drives your marketing. Danny Sanchez, Founder of Autoshop Solutions, has been in the automotive aftermarket for 35 years and took his company to the Inc. Fast 5000 three years in a row. Danny says, “When times are good you should advertise. When times are bad you must advertise."