Archive Posts: Autoshop Academy

The Importance of Brand Cohesiveness Part 2: Creating an Eye-Catching Logo

Success Begins with a Good Logo Brand cohesion for your business starts with an eye-catching logo representing your brand and company. Setting up your company's branding starts with a good logo. It is essential to your success and getting your business recognized to set the tone early on. Your logo represents who you are and makes you stand out from the competition. Having an effective logo helps your business's recognition and identifies you more easily.

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Navigating Your Marketing’s Winter Blues

Winter Seasonality The official winter season will be here before you know it. Many auto repair shops admit business slows down as the holiday season nears. Most people aren’t choosing to do elective repairs or maintenance on their vehicles but rather decide to put them off until after the new year.

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The Importance of Brand Cohesiveness—Why It Matters

Does Branding Matter? Large companies spend tremendous money on how they model their image and branding. Why? Because it works. And yours can, too! Model your business on companies that are bigger and better than you, and watch where it takes you.

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5 Ideas for a Successful Holiday Social Media Campaign for Auto Repair Shops

How to Use Your Social Media This Holiday Season Getting Your Auto Repair Shop in the Spirit It's that time of year to initiate a holiday social media campaign! Whether you want to go all out holiday, offer promotions, or simply spread cheer, we have what you need to help your shop get some attention and interact with customers. We have many ideas to share for your auto shop's holiday social media campaign, no matter what you have in mind.

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How to Run Google Map Ads in PPC Campaigns

Why has Google been pushing the use of their Smart Campaigns as a way to utilize Google Maps? A Smart Campaign essentially gives Google resources and permissions to show your ads in places that are not only on the search engine. When you give Google this permission, you don’t really have much control over where your ads are seen or even sometimes what they say. Google explains that its algorithm picks and chooses only the best spots for your ads. While this may be true, their definition of the best spot usually means the best spot for Google, not your shop.

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Industry-Specific Websites & Marketing

Making a Mark—Collision Repair Websites We have said it before, and we will say it again. A powerful online reputation is the best start in the race to getting new customers into your shop. You may think you are a specialty collision repair shop, so you don't need to advertise or have a website. However, if customers can't find you online, chances are they can't find you at all. In this technological age, everyone is searching their mobile device for what they need, and it won't matter if you're just down the street if they don't see you. Autoshop Solutions specializes in automotive internet marketing and websites and specifically in the collision industry. We target every line of automotive repair, and the collision industry is running hot.

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Is NAP/Citation Management Still Important?

Is Your Shop's Information Correct? Ignoring your business's web presence is a luxury that most automotive repair shop owners can't afford. When someone searches for auto repair and comes across your business, what if your phone number is wrong? What if your hours aren't accurate? You may lose out on a customer again and again. According to a Google/Critical Mix, U.S., Fixed Ops Study, search is the first place people turn to when they need auto maintenance information quickly. Why not make your shop the one they can easily find when they need that repair or service?

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Why You Should Post Your Job Listings on Facebook

Recruiting & Social Media If you're looking to fill a vacancy quickly and efficiently, posting a job on Facebook is a great way to do it. With over two billion active users, your job ad will reach a large audience quickly. And since Facebook is a social platform, candidates are likely already familiar with your company and its culture.

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Your Website is Live. What Happens Next?

Your website has been in production for a while, and finally, it's ready to go live. Now, you're thinking you can finally kick back, relax, and watch business take off. While we would like to say it goes pretty much like that, that simply isn't the case. The reality is that things are just getting started, and you have a lot to think about.

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The Importance of Brand Cohesiveness Part 2: Creating an Eye-Catching Logo

Navigating Your Marketing’s Winter Blues

The Importance of Brand Cohesiveness—Why It Matters

5 Ideas for a Successful Holiday Social Media Campaign for Auto Repair Shops

How to Run Google Map Ads in PPC Campaigns

Industry-Specific Websites & Marketing

Is NAP/Citation Management Still Important?

Why You Should Post Your Job Listings on Facebook

Your Website is Live. What Happens Next?

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