Archive Posts: Autoshop Academy

A Roadway to Increasing Customer Conversion Rates

A Roadway to Increasing Customer Conversion Rates - Operationalize Your Marketing Data In the latest 10MM, Tony Mercury takes a first look with Stan Stokes of Iron Fist Consultants on how to operationalize the marketing data from your marketing platform and increase your customer conversion rate. Stan points out that while Autoshop Solutions has a great platform to measure clicks, costs, spending dollars, and bring in the calls, the work does not stop there. Good marketing is simply driving the calls to your shop. Still, ultimately, your staff has to have the ability to land the customer and close the sale.

Autoshop Solutions

10/31/2023

How to Advertise an Auto Repair Shop

Are you wondering where to start when advertising your auto repair shop? Through omnichannel marketing, you can take your customers on an interactable journey using touchpoints that connect them with your shop.

Autoshop Solutions

10/04/2023

How to Market Your Auto Repair Shop

Being successful in your business sometimes comes down to staying ahead of the competition, and in the digital marketing era, getting found online is essential to attract and retain new customers. So buckle up, and let's get your business found online!

Autoshop Solutions

10/04/2023

How to Choose Keywords for Your Website

One of the most important aspects of setting up your website is choosing the right keywords to optimize your site for search engines. By doing so, you’ll improve your chances of ranking higher in search engine results pages (SERPs) and attracting more organic traffic to your website. Let’s discuss a few things to remember.

Autoshop Solutions

08/23/2023

A Deep Dive into Shop Management Software - What You Need to Know as a Shop Owner

In a recent episode of the 10MM with Tony Mercury, Tony takes a deep dive into the importance of Shop Management Software (SMS) with industry expert Cavan Robinson who works with ShopBoss and Protractor. The two uncover the differences in SMS programs, what to look for when shopping for an SMS, the different integrations with systems, and the current pulse on the industry.

Autoshop Solutions

08/07/2023

Creating Content with The Humble Mechanic

A Look into How Your Shop Can Benefit From Content Recently, Tony Mercury, VP of Revenue at Autoshop Solutions, sat down with Charles Sanville, aka The Humble Mechanic, to discuss "all things content" and how consistency is key. Sanville is a Master Certified Volkswagen Technician by trade who spent 20 years working at a dealership on Volkswagen and Audi vehicles. Around 2011, he started creating content-sharing videos as a way to connect with his customers. In 2017, he left the dealership he was working at to focus strictly on content. Now he operates The Humble Mechanic website, doing videos and podcasts, sharing information, and serving the automotive community.

Autoshop Solutions

07/13/2023

Put the Pedal to the Metal

Push Your Summer Marketing to Full Throttle Ah, the joys of summer! It's that time of the year to hit the beach, soak up some sunshine, and just enjoy life. But as an auto repair shop owner, summer can look a little different with a spike in business. The warmer temps increase the number of people on the road, bringing an ideal opportunity to put your marketing game at full throttle, connect with new customers, and boost your shop's business. With the competition getting tighter and tighter, we've got some ideas to put you full speed ahead.

Autoshop Solutions

06/13/2023

A New Partnership with NCS

A Discussion About "All Things Collision" Autoshop Solutions is excited about our new partnership with National Coatings & Supplies (NCS) and helping collision repair shops get the best out of their marketing. According to its website, NCS supplies high-performing industrial paints and coatings across the contiguous United States. They service over 15,000 auto body shops, collision centers, manufacturers, maintenance companies, and restoration shops. They carry a wide range of products from top coating manufacturers known for their advanced technology.

Autoshop Solutions

05/30/2023

Get More Qualified Technicians

Join BlueRecruit to Simplify the Hiring Process Our own Tony Mercury sat down with Rich Camacho, CEO of BlueRecruit, recently to talk about BlueRecruit and our new partnership, which helps shop owners find more technicians. BlueRecruit is an online platform that matches skilled tradespeople with companies looking for new employees. The platform matches job seekers and employers in 15 industries, including the automotive sector. Autoshop Solutions customers also receive 12 percent off on hiring credits for BlueRecruit!

Autoshop Solutions

05/16/2023

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A Roadway to Increasing Customer Conversion Rates

How to Advertise an Auto Repair Shop

How to Market Your Auto Repair Shop

How to Choose Keywords for Your Website

A Deep Dive into Shop Management Software - What You Need to Know as a Shop Owner

Creating Content with The Humble Mechanic

Put the Pedal to the Metal

A New Partnership with NCS

Get More Qualified Technicians

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