Category: Internet Marketing

5 Ways to Stay Active on Facebook

June 21st, 2017 by

Facebook and Google both really love when a Facebook page is active. An active Facebook page will lead to an increase of engagement and fans on the page. It’ll also help boost your SEO and increase your Google rankings. Being active on Facebook does not have to be stressful or time consuming. Here are a

Introducing: Reputation Management & Reputation Management Plus

June 20th, 2017 by

It’s no secret that reviews are vital to the success of your shop. In fact, over 90% of consumers read online reviews, and 88% of consumers trust reviews just as much as personal recommendations. That’s why we want to tell you all about our new Reputation Management services – Reputation Management and Reputation Management Plus!

Our Top 6 Favorite Blog Posts (Because We Just Couldn’t Stop at 5)

June 13th, 2017 by

When you’re busy running a business, it’s challenging to keep up with the hundreds upon hundreds of blogs floating around out there. We wanted to make it easy for you by sharing a favorite blog post from each of our teams! Check out these must-reads: Our Social Team’s Favorite: Between engaging content, powerful Facebook ads,

Make Sure You Copyright; Not CopyWRONG!

May 17th, 2017 by

As an auto shop, we understand that you may have the desire to use brand-specific content and photos in your marketing to help drive the right target audience into your shop. This is especially true if your shop is brand-specific and only services certain makes and models. Because of this, we’ve compiled a list of

Pick Up! Opportunity is Calling

May 3rd, 2017 by

4 Things You Can Do When a Customer Calls Looking for a Different Shop Have you ever received a call from a driver looking for a different shop? The answer is probably yes. Knowing how to engage these potential customers can turn a wrong number call into an opportunity for your shop!   We have

Difference & Importance Between Acquisition & Retention Marketing

April 27th, 2017 by

What is acquisition marketing? Quite simply, acquisition marketing is the process of gaining new customers. Acquisition marketing works to make the phone ring and get more new cars in your bays. What does acquisition marketing include? Acquisition marketing can be approached in many ways. Most importantly, your business needs a user-friendly, responsive website. With a

Measuring & Considering Your ROI

April 19th, 2017 by

It’s one of the most common questions, and simultaneously one of the hardest to answer: What’s my marketing ROI? There isn’t always a direct formula to measure your return from AdWords, Search Engine Optimization and Social Media services. However, there are a wealth of factors to take into consideration to begin putting value on your

Google Guaranteed – Coming To A Search Result Near You?

April 5th, 2017 by

What does Google’s “Google Guarantee” programs mean to auto shop owners? Not being one to go stale, Google is currently beta testing a brand new search product aimed, supposedly, at increasing conversions for mom-and-pop shops from the search engine result pages after you search for something locally. Following Google’s rollout of scheduling from search engine

Tips to Improve Your Online Communication

March 30th, 2017 by

Whether you’re responding to a customer review on Google or sending an email to your parts supplier, the way you portray yourself, as well as your business, online can directly impact the successfulness of your company’s future. No matter who you’re communicating with online, it is important to evaluate your tone of voice, punctuation, grammar,

New Facebook Post Options

March 22nd, 2017 by

If you’re an admin on your shop’s Facebook page, you may have noticed you now have some great new options for creating posts. These advanced options allow you to integrate Facebook call-to-actions (CTAs) into your posts via buttons or widgets. These CTAs are a great way to move your customers further down the path to