Put the Pedal to the Metal - Autoshop Solutions

Put the Pedal to the Metal

Put the Pedal to the Metal

Autoshop Academy, Internet Marketing, Video

Push Your Summer Marketing to Full Throttle

Ah, the joys of summer! It's that time of the year to hit the beach, soak up some sunshine, and just enjoy life. But as an auto repair shop owner, summer can look a little different with a spike in business. The warmer temps increase the number of people on the road, bringing an ideal opportunity to put your marketing game at full throttle, connect with new customers, and boost your shop's business. With the competition getting tighter and tighter, we've got some ideas to put you full speed ahead.

  1. Launch a Summer Service Campaign
  2. Offering summer service specials can help attract customers and boost your auto repair shop’s revenue. Consider developing a campaign that highlights your summer specials. You can create social media posts, email campaigns, and other marketing materials that showcase services such as air conditioning check-ups, oil changes, and brake checks. If you want to go one step further, consider collaborating with other local businesses to offer combined deals or discounts.

  3. Make Your Business Stand Out with Eye-Catching Signage
  4. Summer is the perfect time to give your auto repair shop a marketing boost by investing in some eye-catching signage. How about a wind banner that draws attention to your business, advertises offerings, and differentiates your business? Use bold colors and make your banner pop so everyone on the road will notice your shop. It draws attention to your shop and is an inexpensive way to advertise your business.

  5. Ramp Up Your Social Media Presence
  6. Summer is a prime time for vehicle owners to embark on long road trips and vacations. Utilize social media platforms such as Facebook, Twitter, and Instagram to showcase your auto repair shop’s services or highlight a summer contest. Share customer reviews, images, and videos to create attention-grabbing content. Consider running social media ads that target potential customers in your location to increase exposure and attract new leads to your business.

  7. Host a Community Event
  8. Hosting a community event during the summer season is a great way to promote your auto repair shop and build a rapport with potential customers. Partner with other local businesses, such as car washes, to make the event successful. Host giveaways and raffles, provide snacks and refreshments, and showcase your shop’s services. Slow months can adversely affect your business, so take advantage of the summer season to capture and promote your business in the community.

  9. Create Video Content
  10. Video content is a great way to showcase your auto repair shop’s services and expertise. Consider creating video content highlighting your technicians and their experience or providing valuable automotive tips to vehicle owners. Post your videos on social media platforms or your shop’s website to drive traffic to your business.

Take advantage of the summer season by developing a marketing campaign focusing on your services and offerings, increasing your auto repair shop’s visibility, and attracting new customers. Whether you ramp up your social media presence, host community events, or launch service specials, implementing these tips can result in a successful summer season. So, put the top down, put the pedal to the metal, let your hair blow in the wind, and push your marketing full throttle.

Want to learn more about our services? Or watch this blog in action. Please visit autoshopsolutions.com/academy or subscribe to our YouTube channel.

Autoshop Solutions

Autoshop Solutions