How We Use Google Ad Extensions To Help Your Business Everything You Need to Know about Ad Extensions What Makes Up A Paid Search Ad? There is so much more to your Google Ads campaign than simply the keywords you’re bidding on. It’s a given that your ads will display your URL, a headline and
Are You Maximizing Your Ads Budget? Perhaps this is your first venture spending money advertising on Google. It can be a big investment and we get it! You aren’t completely bought into the idea yet and don’t know if and how it’s going to yield results. If you are just starting a brand new digital
“I searched for my business on Google and didn’t see an ad. Why isn’t my account running?” Trust us, we understand where you’re coming from! You’re paying for these ads, so it’s natural to want to make sure that potential new customers are seeing them. However, it’s a common misconception that searching for your own
Google’s ads are now bigger and better than ever. While Google is always releasing new features and improvements, two recent updates to the Google Ads platform have us especially excited! Read below to learn more about these new ad formats, and how we’ll use them to increase the performance of your account: Expanded Text Ads
Adwords can be the secret weapon in your marketing toolbox. It helps kickstarts the traffic on your website and in your shop, it only needs a ramp up period of three months, and it can handle seasonal changes allowing you to optimize your campaign or change directions as your shop needs. So why would you
When it comes to Google AdWords, misinformation is everywhere. It stems from the friend you have running Google AdWords in-house, from a Google AdWords “expert” or the 50 million search results for “Google AdWords.” We know it’s out there, and we’re here to debunk some of the common AdWords myths marketers frequently hear from clients.
When you’re busy running a business, it’s challenging to keep up with the hundreds upon hundreds of blogs floating around out there. We wanted to make it easy for you by sharing a favorite blog post from each of our teams! Check out these must-reads: Our Social Team’s Favorite: Between engaging content, powerful Facebook ads,
What is acquisition marketing? Quite simply, acquisition marketing is the process of gaining new customers. Acquisition marketing works to make the phone ring and get more new cars in your bays. What does acquisition marketing include? Acquisition marketing can be approached in many ways. Most importantly, your business needs a user-friendly, responsive website. With a
It’s one of the most common questions, and simultaneously one of the hardest to answer: What’s my marketing ROI? There isn’t always a direct formula to measure your return from AdWords, Search Engine Optimization and Social Media services. However, there are a wealth of factors to take into consideration to begin putting value on your
It’s time for How to Create Your Digital Marketing Strategy, Part II! Last week, we posted the first part of a two-part blog with some tips on how you should develop and plan your digital marketing strategy. Missed out? Check out the first blog here. Why is this important? Having a planned set of goals