Archive Posts: Search Engine Optimization

What Shop Owners Need to Know About SEO—Part 2

What is On-site and Off-site SEO and How to Improve It As we previously discussed, having relevant content that answers the questions people are asking is a key building block. Some shop owners think having a website with content is enough. Still, to maximize your online marketing efforts, you must also use your off-site SEO methods. Having a site that portrays a whole picture of your business and the brand you represent on and off the page is important. You need to engage within your community and show you are your brand's SME (Subject Matter Expert). Click here to watch the webinar!

Autoshop Solutions

What Shop Owners Need to Know About SEO—Part 1

Why It's Important to Your Marketing SEO is complex. Shop owners may think it's just about throwing some keywords on a page a bunch of times. However, it's more than just putting the right keywords on your website. Showing how complex it actually is, simply saying that's only a piece of SEO and not the whole story. Click here to watch the webinar!

Autoshop Solutions

Is NAP/Citation Management Still Important?

Is Your Shop's Information Correct? Ignoring your business's web presence is a luxury that most automotive repair shop owners can't afford. When someone searches for auto repair and comes across your business, what if your phone number is wrong? What if your hours aren't accurate? You may lose out on a customer again and again. According to a Google/Critical Mix, U.S., Fixed Ops Study, search is the first place people turn to when they need auto maintenance information quickly. Why not make your shop the one they can easily find when they need that repair or service?

Autoshop Solutions

Your Website is Live. What Happens Next?

Your website has been in production for a while, and finally, it's ready to go live. Now, you're thinking you can finally kick back, relax, and watch business take off. While we would like to say it goes pretty much like that, that simply isn't the case. The reality is that things are just getting started, and you have a lot to think about.

Autoshop Solutions

Should I be Googling Myself?

Why You Shouldn't Google Your Business We have all done it. But have you ever thought about why you didn't show up? Wondering where we rank in search results and asking ourselves how to get to the top. We type our name in that navigation bar and wait. Thinking, what does it hurt?

Autoshop Solutions

Understanding SEO Rankings

Understanding SEO Rankings How long before you see results? How often should you check your rankings? Why may rankings become stagnant or fluctuate? Why have your rankings gone down?

Autoshop Solutions

Are You Going Far Enough With SEO?

Finding the Balance Between Users & Computers Optimizing your website for search engines is essential to get your brand in front of users. If search engines don’t recognize or approve of your website, it will be difficult for anyone to find it. But is it possible to go too far in trying to appease the search engine algorithm wizards? We have to remember that websites are for people to use. And in the cases of automotive businesses, websites should be turning those people into paying customers!

Autoshop Solutions

Marketing Buzzwords and Why They Are Important To Your Shop

Defining Common Marketing Terms If you’ve been involved with your auto shop’s digital marketing at any point, you may have heard a few confusing acronyms getting thrown around, like PPC, SEO, NAP, and GMB. There are other terms, too, like keywords, mobile-responsive, and social. What exactly do all these things mean? Here’s your guide to internet marketing terminology. Mobile Responsive Websites A mobile responsive website can be easily viewed on a mobile device, such as... Continue Reading

Autoshop Solutions

How Effective Marketing Can Grow Your Tire Shop’s Revenue

When it comes to marketing, many get caught in traps focusing on one thing or another. If you focus too much on one element or if you don’t pay attention to any part of your marketing, you’re leaving money on the table. Autoshop Solutions can help turn that money into revenue for tire shops by optimizing all four elements of an effective digital marketing campaign. Here are the ways we help tire shops get more... Continue Reading

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What Shop Owners Need to Know About SEO—Part 2

What Shop Owners Need to Know About SEO—Part 1

Is NAP/Citation Management Still Important?

Your Website is Live. What Happens Next?

Should I be Googling Myself?

Understanding SEO Rankings

Are You Going Far Enough With SEO?

Marketing Buzzwords and Why They Are Important To Your Shop

How Effective Marketing Can Grow Your Tire Shop’s Revenue

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