Category: SEO

Difference & Importance Between Acquisition & Retention Marketing

April 27th, 2017 by

What is acquisition marketing? Quite simply, acquisition marketing is the process of gaining new customers. Acquisition marketing works to make the phone ring and get more new cars in your bays. What does acquisition marketing include? Acquisition marketing can be approached in many ways. Most importantly, your business needs a user-friendly, responsive website. With a

Measuring & Considering Your ROI

April 19th, 2017 by

It’s one of the most common questions, and simultaneously one of the hardest to answer: What’s my marketing ROI? There isn’t always a direct formula to measure your return from AdWords, Search Engine Optimization and Social Media services. However, there are a wealth of factors to take into consideration to begin putting value on your

Google Guaranteed – Coming To A Search Result Near You?

April 5th, 2017 by

What does Google’s “Google Guarantee” programs mean to auto shop owners? Not being one to go stale, Google is currently beta testing a brand new search product aimed, supposedly, at increasing conversions for mom-and-pop shops from the search engine result pages after you search for something locally. Following Google’s rollout of scheduling from search engine

Google is Changing…Again!?

March 15th, 2017 by

Mobile First Index, What is it? Google is slowly evolving how it will be prioritizing search results within its index. Currently, Google’s algorithm uses two separate indexes: a desktop version and a mobile version. They are working towards using a single master index, which will be the mobile-first index. Google has stated more searches are

A Blog About Blogging: How To “Right” A Blog

March 1st, 2017 by

Which of these first sentences would make you read further? Let this be your first lesson: a key to your blog being successful is getting people to actually read it. Try to hook your reader with something catchy – maybe a pop culture reference, an interesting fact or a thought-provoking question. The next steps are

How to Plan & Create Your Digital Marketing Strategy: Part II

February 15th, 2017 by

It’s time for How to Create Your Digital Marketing Strategy, Part II! Last week, we posted the first part of a two-part blog with some tips on how you should develop and plan your digital marketing strategy. Missed out? Check out the first blog here. Why is this important? Having a planned set of goals

3 Ways to Supercharge Your Auto Repair Shop’s SEO

December 28th, 2016 by

Search engine optimization, at the most basic level, is the process of convincing Google and other search engines that your site is the most authoritative and relevant site for whatever phrase or keyword searched. People believe, largely because Google’s algorithm supports this, that if you rank number 1-3, you are of a higher relevancy and

Responsive Websites: What’s the Big Deal?

December 7th, 2016 by

By now, the importance of having a mobile website is pretty familiar, especially given that over 50% of searches take place on mobile devices. But what’s the difference between a mobile site and a responsive one? Maybe you’ve heard the term “responsive” being thrown around but are still left wondering what it’s all about. Have

Four Ways to Help Market Your Auto Repair Shop

November 14th, 2016 by

At one time or another, you may have thought to yourself: How can I help market my auto repair shop? Perhaps you have someone that is in charge of marketing, or you may have a company doing the marketing for your shop. However, there are few ways you can help in their efforts to make