Category: SEO

3 Ways to Supercharge Your Auto Repair Shop’s SEO

December 28th, 2016 by

Search engine optimization, at the most basic level, is the process of convincing Google and other search engines that your site is the most authoritative and relevant site for whatever phrase or keyword searched. People believe, largely because Google’s algorithm supports this, that if you rank number 1-3, you are of a higher relevancy and

Responsive Websites: What’s the Big Deal?

December 7th, 2016 by

By now, the importance of having a mobile website is pretty familiar, especially given that over 50% of searches take place on mobile devices. But what’s the difference between a mobile site and a responsive one? Maybe you’ve heard the term “responsive” being thrown around but are still left wondering what it’s all about. Have

Four Ways to Help Market Your Auto Repair Shop

November 14th, 2016 by

At one time or another, you may have thought to yourself: How can I help market my auto repair shop? Perhaps you have someone that is in charge of marketing, or you may have a company doing the marketing for your shop. However, there are few ways you can help in their efforts to make

Call Tracking & SEO: How You Can Utilize Both

October 13th, 2016 by

One of the most-used features in our Marketing Program is the Call Tracking Phone Number. If you are unfamiliar with it, this phone number allows us to track the conversions that come from calls on the website. The way it works is when the software detects your main shop number, it replaces it with your

Google Local Happenings: October 2016

October 3rd, 2016 by

How Google’s “Possum” algorithm change and other updates are shaking up local SEO Every single day, Google is making updates and tweaks to its algorithms to help improve its accuracy for the people using it. For the average searcher, these tweaks are so small and precise that the average person doesn’t even see it happening.

SEO and Social Media: “Can They Work Together?”

August 30th, 2016 by

If you are an auto shop in 2016 and you want more cars in your bays then it’s practically a guarantee that you’ve come across a lot of wild marketing acronyms, slang or other clever nomenclatures that essentially boil down to two things: search engine optimization and social media marketing. These two things are developed,

How Does Search Work?

July 29th, 2016 by

I get it; SEO is not an easy thing to understand. There are over 1 billion websites and over 60 trillion web pages, and these numbers are consistently growing. There are tons of questions, and maybe you never seem to get an answer you fully understand. Google does a decent job of explaining this with

Introducing Google+ Local Insights

June 17th, 2016 by

What it is, how to track it and much more! In the world of search engine marketing, there is one, single constant: change. Every month, every week, and in some instances, every single day, there is at least one to two changes made to Google’s Search Algorithm. Sometimes, they are major changes that completely shake

Why Do I Need a Properly Coded Website?

April 29th, 2016 by

Is a Well Coded Website Really THAT Important? As a web developer, I am often approached by acquaintances and friends to look at their websites and evaluate why its performance is subpar. Naturally, this is a double-edged sword because I want to be honest with people but also do not want to lead them astray

Google (How I Learned to Stop Worrying and Love the Bomb)

November 17th, 2015 by

How Artificial Intelligence Has Saved The Internet Google can make or break your business, and that is scary. It’s even scarier when you realize that it’s almost always something that you did (or did not do) that causes Google to react. Understanding this idea, Google didn’t need a propaganda machine to get the Internet to