Category: SEO

Why You Shouldn’t Ignore Yelp

July 11th, 2017 by

We know that Yelp is not always your favorite review platform, between the review filtering algorithm and negative reviews themselves. We don’t always love it either! But that doesn’t mean that you can ignore it. Yelp has become one of the most powerful and commonly used review-based directories. This is only reinforced by the fact

The 3 A’s For GUARANTEED Rankings

June 29th, 2017 by

On any given day, your SEO expert will be tinkering inside of ranking algorithms that consist of 300 to 600 individual ranking metrics in order to help you place better in search engines. With limited time, budget, person power, etc., how can we possibly prioritize all those metrics? With so many metrics, it’s incredibly easy

5 Ways to Stay Active on Facebook

June 21st, 2017 by

Facebook and Google both really love when a Facebook page is active. An active Facebook page will lead to an increase of engagement and fans on the page. It’ll also help boost your SEO and increase your Google rankings. Being active on Facebook does not have to be stressful or time consuming. Here are a

Google Local Business Listings & What’s New

May 24th, 2017 by

What’s that, you say? Google has added new Features? Google Business Listing’s are vital to all businesses. Not only do these listings help with N.A.P. (name, address, phone) citations, but they also provide basic information at a glance in Google’s search results, allowing customers to find the information they need quickly. As we all know,

Difference & Importance Between Acquisition & Retention Marketing

April 27th, 2017 by

What is acquisition marketing? Quite simply, acquisition marketing is the process of gaining new customers. Acquisition marketing works to make the phone ring and get more new cars in your bays. What does acquisition marketing include? Acquisition marketing can be approached in many ways. Most importantly, your business needs a user-friendly, responsive website. With a

Measuring & Considering Your ROI

April 19th, 2017 by

It’s one of the most common questions, and simultaneously one of the hardest to answer: What’s my marketing ROI? There isn’t always a direct formula to measure your return from AdWords, Search Engine Optimization and Social Media services. However, there are a wealth of factors to take into consideration to begin putting value on your

Google Guaranteed – Coming To A Search Result Near You?

April 5th, 2017 by

What does Google’s “Google Guarantee” programs mean to auto shop owners? Not being one to go stale, Google is currently beta testing a brand new search product aimed, supposedly, at increasing conversions for mom-and-pop shops from the search engine result pages after you search for something locally. Following Google’s rollout of scheduling from search engine

Google is Changing…Again!?

March 15th, 2017 by

Mobile First Index, What is it? Google is slowly evolving how it will be prioritizing search results within its index. Currently, Google’s algorithm uses two separate indexes: a desktop version and a mobile version. They are working towards using a single master index, which will be the mobile-first index. Google has stated more searches are

A Blog About Blogging: How To “Right” A Blog

March 1st, 2017 by

Which of these first sentences would make you read further? Let this be your first lesson: a key to your blog being successful is getting people to actually read it. Try to hook your reader with something catchy – maybe a pop culture reference, an interesting fact or a thought-provoking question. The next steps are