Category: SEO

Google is Changing…Again!?

March 15th, 2017 by

Mobile First Index, What is it? Google is slowly evolving how it will be prioritizing search results within its index. Currently, Google’s algorithm uses two separate indexes: a desktop version and a mobile version. They are working towards using a single master index, which will be the mobile-first index. Google has stated more searches are

A Blog About Blogging: How To “Right” A Blog

March 1st, 2017 by

Which of these first sentences would make you read further? Let this be your first lesson: a key to your blog being successful is getting people to actually read it. Try to hook your reader with something catchy – maybe a pop culture reference, an interesting fact or a thought-provoking question. The next steps are

How to Plan & Create Your Digital Marketing Strategy: Part II

February 15th, 2017 by

It’s time for How to Create Your Digital Marketing Strategy, Part II! Last week, we posted the first part of a two-part blog with some tips on how you should develop and plan your digital marketing strategy. Missed out? Check out the first blog here. Why is this important? Having a planned set of goals

3 Ways to Supercharge Your Auto Repair Shop’s SEO

December 28th, 2016 by

Search engine optimization, at the most basic level, is the process of convincing Google and other search engines that your site is the most authoritative and relevant site for whatever phrase or keyword searched. People believe, largely because Google’s algorithm supports this, that if you rank number 1-3, you are of a higher relevancy and

Responsive Websites: What’s the Big Deal?

December 7th, 2016 by

By now, the importance of having a mobile website is pretty familiar, especially given that over 50% of searches take place on mobile devices. But what’s the difference between a mobile site and a responsive one? Maybe you’ve heard the term “responsive” being thrown around but are still left wondering what it’s all about. Have

Four Ways to Help Market Your Auto Repair Shop

November 14th, 2016 by

At one time or another, you may have thought to yourself: How can I help market my auto repair shop? Perhaps you have someone that is in charge of marketing, or you may have a company doing the marketing for your shop. However, there are few ways you can help in their efforts to make

Call Tracking & SEO: How You Can Utilize Both

October 13th, 2016 by

One of the most-used features in our Marketing Program is the Call Tracking Phone Number. If you are unfamiliar with it, this phone number allows us to track the conversions that come from calls on the website. The way it works is when the software detects your main shop number, it replaces it with your

Google Local Happenings: October 2016

October 3rd, 2016 by

How Google’s “Possum” algorithm change and other updates are shaking up local SEO Every single day, Google is making updates and tweaks to its algorithms to help improve its accuracy for the people using it. For the average searcher, these tweaks are so small and precise that the average person doesn’t even see it happening.

SEO and Social Media: “Can They Work Together?”

August 30th, 2016 by

If you are an auto shop in 2016 and you want more cars in your bays then it’s practically a guarantee that you’ve come across a lot of wild marketing acronyms, slang or other clever nomenclatures that essentially boil down to two things: search engine optimization and social media marketing. These two things are developed,