
What Shop Owners Need to Know About SEO—Part 2
What is On-site and Off-site SEO and How to Improve It As we previously discussed, having relevant content that answers the questions people are asking is a key building block. Some shop owners think having a website with content is enough. Still, to maximize your online marketing efforts, you must also use your off-site SEO methods. Having a site that portrays a whole picture of your business and the brand you represent on and off the page is important. You need to engage within your community and show you are your brand's SME (Subject Matter Expert). Click here to watch the webinar!

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