Archive Posts: Social Media

Automotive Marketing Insights

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How to Build Trust in Your Auto Shop: Part One

Auto shops have the unfortunate luck of being in an industry that has major trust issues with its customers. Most other service providers don’t have a trust issue to this degree, so it’s been a constant sore spot in the industry for years. It has only gotten more challenging with the addition of things like social media, online reviews, and even just the ability to search for competitors more easily! We know that trust is... Continue Reading

Joel Fogleman

07/18/2018

Use Your Customers To Help Your Marketing!

We all know that marketing is important for your business – how else will people find out about you and your services? Having an informative and easy-to-navigate website, showing up in search engine results, being visible on social media, etc. all help potential customers find your shop. While a lot of these marketing pieces do have a cost, there are things you can do for free (or close to free) to help boost what you... Continue Reading

Jordan Wise

04/25/2018

Ways You Aren't Using Facebook... But Should

After your Facebook page is up and running, what’s next? Sometimes it’s easy to get stuck in a rut, but Facebook actually offers a ton of features that will help you connect with your customers in new ways. Check out these tips on FREE ways to do more with your shop’s page: 1. Messenger’s Response Assistant More and more, people are learning that they can talk to companies easily and conveniently via Facebook Messenger. The... Continue Reading

Joel Fogleman

04/04/2018

4 Ways You Might Be Scaring Customers Away

It Might Be Halloween, But Don’t Scare Customers Away! This time of year is perfect for all things spooky and scary, unless your shop is actually scaring the customers away. Make sure you are avoiding these tricks so that coming to your shop is always a real treat! 1. Responding to Bad Reviews… Badly ? ? ? ? Bad reviews can be scary enough, so keep it friendly with calm and professional responses. Your business... Continue Reading

Joel Fogleman

10/20/2017

How to Involve Yourself in Your Community

Giving back to the community around your shop is a great way to invest in those who support your business. Whether you host a car wash for a local youth group or teach a boy scout troop about the importance of automotive maintenance, there are plenty of ways to get your business involved in your community. Here are some tips on how you can step up to the plate, get involved and volunteer in your... Continue Reading

Autoshop Solutions

08/16/2017

Mythbusters: Debunking Social Media Myths

If you Google social media marketing, you will get back about 258 million results in .72 seconds. With all that information available, it can be hard to separate know what is true and what is not. Some of the information out there is outdated, improbable, or just simply not true. Today, we’re going to clear up 7 of the most common social media myths. Myth #1: A brand needs to be represented on each and... Continue Reading

Autoshop Solutions

07/27/2017

Why You Shouldn't Ignore Yelp

We know that Yelp is not always your favorite review platform, between the review filtering algorithm and negative reviews themselves. We don’t always love it either! But that doesn’t mean that you can ignore it. Yelp has become one of the most powerful and commonly used review-based directories. This is only reinforced by the fact that, in some markets, Google is showing your Yelp rating on your Google My Business page. On top of actually... Continue Reading

Autoshop Solutions

07/11/2017

5 Ways to Stay Active on Facebook

Facebook and Google both really love when a Facebook page is active. An active Facebook page will lead to an increase of engagement and fans on the page. It’ll also help boost your SEO and increase your Google rankings. Being active on Facebook does not have to be stressful or time consuming. Here are a few things you can do to stay active on your social media pages. 1. Post Pictures We all walk around... Continue Reading

Autoshop Solutions

06/21/2017

Our Top 6 Favorite Blog Posts (Because We Just Couldn’t Stop at 5)

When you’re busy running a business, it’s challenging to keep up with the hundreds upon hundreds of blogs floating around out there. We wanted to make it easy for you by sharing a favorite blog post from each of our teams! Check out these must-reads: Our Social Team’s Favorite: Between engaging content, powerful Facebook ads, and knowledge of industry trends, we have plenty of reasons to our social media team. So when they give us... Continue Reading

Joel Fogleman

06/13/2017

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Automotive Marketing Insights

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How to Build Trust in Your Auto Shop: Part One

Use Your Customers To Help Your Marketing!

Ways You Aren't Using Facebook... But Should

4 Ways You Might Be Scaring Customers Away

How to Involve Yourself in Your Community

Mythbusters: Debunking Social Media Myths

Why You Shouldn't Ignore Yelp

5 Ways to Stay Active on Facebook

Our Top 6 Favorite Blog Posts (Because We Just Couldn’t Stop at 5)

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