Track Customers with the Facebook Ad Pixel

Over the past year or so, Facebook ads have grown in ability both in their option for ads and, now, in their reporting methods. Traditionally, ad users have had to rely on Facebook’s ad insights to measure their results. The data there gave information about the ads performance on Facebook, but there was no easy way to see what customers were doing once they went to the website from Facebook. To help bridge this gap,... Continue Reading

Autoshop Solutions

03/23/2016

Our 3 Favorite Types of Facebook Ads (and Real Numbers to Show You Why)

Picture this: You’re scrolling through your Facebook News Feed, winding down from a hectic day, and you see the following image. Well-designed and accurately targeted Facebook ads seem so natural when you’re scrolling through your Facebook News Feed. At Autoshop Solutions, we use Facebook ads for a number of our clients and have seen much success with them. That’s why we want to tell you about our favorite three and show you some real examples... Continue Reading

Autoshop Solutions

02/26/2016

4 Changes to your Brand Google+ Page

Recently, Google has made some pretty substantial changes to their Google+ layout for both individuals and brand pages. It’s important to note that this is not the first, nor will it be the last, major update from Google. Over the past few years, Google+ has changed and branched out into several different sub-brands and it will continue to change over time. For individual Google+ users, the new layout is much simpler to use and pages... Continue Reading

Autoshop Solutions

11/25/2015

Social Media: If You’re Not Using, You’re Losing

Social media isn’t the next big thing in online marketing. It’s here. Small businesses across the country have been taking to social media to build relationships with their customers, and establish themselves as an expert in their fields. And it’s all for good reason – there’s a massive consumer base on social media that small businesses have the opportunity to capitalize on. The trick with social media marketing, however, is doing it right. Merely creating... Continue Reading

Autoshop Solutions

10/19/2015

3 Tips for Responding to Negative Business Reviews

Before a customer decides to pick your automotive shop to service their vehicle, chances are they are reading your online reviews to see what others have to say about their experiences. Negative reviews are pretty much inevitable – especially in the automotive industry – because, as the old saying goes: “You can’t please everyone.” Negative reviews present opportunities to both improve your business and show that although you realize you can’t please everyone, you will... Continue Reading

Autoshop Solutions

07/07/2015

Sightseeing from the Social Media Vehicle: 4 Major Benefits of Jumping Into Social Media Marketing

Did you know customers are more likely to trust and try out businesses that have an active social media presence? In fact, according to Erik Qualman in his video #Socialnomics, 93% of shoppers’ buying decisions are influenced by social media. Knowing how high that number is, how could you not want to dive into social media? Social media is something that has become incredibly integrated in our culture. Hashtags show up on the news and... Continue Reading

Autoshop Solutions

08/06/2014

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Automotive Marketing Insights

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Track Customers with the Facebook Ad Pixel

Our 3 Favorite Types of Facebook Ads (and Real Numbers to Show You Why)

4 Changes to your Brand Google+ Page

Social Media: If You’re Not Using, You’re Losing

3 Tips for Responding to Negative Business Reviews

Sightseeing from the Social Media Vehicle: 4 Major Benefits of Jumping Into Social Media Marketing

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