Archive Posts: Social Media

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Difference & Importance Between Acquisition & Retention Marketing

What is acquisition marketing? Quite simply, acquisition marketing is the process of gaining new customers. Acquisition marketing works to make the phone ring and get more new cars in your bays. What does acquisition marketing include? Acquisition marketing can be approached in many ways. Most importantly, your business needs a user-friendly, responsive website. With a responsive website, your customers can access your website on their desktop computers and on their phones or tablets. With over... Continue Reading

Abby Lancaster

04/27/2017

Measuring & Considering Your ROI

It’s one of the most common questions, and simultaneously one of the hardest to answer: What’s my marketing ROI? There isn’t always a direct formula to measure your return from AdWords, Search Engine Optimization and Social Media services. However, there are a wealth of factors to take into consideration to begin putting value on your marketing services and how much business they’re bringing to your shop. Here are just a few: Google AdWords Often the... Continue Reading

Joel Fogleman

04/19/2017

Tips to Improve Your Online Communication

Whether you’re responding to a customer review on Google or sending an email to your parts supplier, the way you portray yourself, as well as your business, online can directly impact the successfulness of your company’s future. No matter who you’re communicating with online, it is important to evaluate your tone of voice, punctuation, grammar, and overall clarification of your message. Here are some tips to avoid common online communication mistakes and some things to... Continue Reading

Autoshop Solutions

03/30/2017

New Facebook Post Options

If you’re an admin on your shop’s Facebook page, you may have noticed you now have some great new options for creating posts. These advanced options allow you to integrate Facebook call-to-actions (CTAs) into your posts via buttons or widgets. These CTAs are a great way to move your customers further down the path to purchase. Here are a few ways you can integrate these options into your Facebook posts. 1. Get Bookings/Get Phone Calls... Continue Reading

Autoshop Solutions

03/22/2017

A Blog About Blogging: How To "Right" A Blog

Which of these first sentences would make you read further? Let this be your first lesson: a key to your blog being successful is getting people to actually read it. Try to hook your reader with something catchy – maybe a pop culture reference, an interesting fact or a thought-provoking question. The next steps are to focus on the content you’re writing, why you’re writing it, and who you’re writing it for. Let’s start with... Continue Reading

Joel Fogleman

03/01/2017

How to Plan & Create Your Digital Marketing Strategy: Part II

It’s time for How to Create Your Digital Marketing Strategy, Part II! Last week, we posted the first part of a two-part blog with some tips on how you should develop and plan your digital marketing strategy. Missed out? Check out the first blog here. Why is this important? Having a planned set of goals and calendars can help your Marketing Specialist and Account Manager better optimize your marketing campaigns for your goals, especially if... Continue Reading

Autoshop Solutions

02/15/2017

How to Plan & Create Your Digital Marketing Strategy: Part I

The new year is upon us! 2016 was a long year, and 2017 is the year of change. This makes it a great time to pump up your marketing game with a digital marketing strategy. What is a digital marketing strategy, you ask? A digital marketing strategy is a plan of action that we can focus your marketing around to achieve a specific goal. As Account Managers, we love to talk to you about your... Continue Reading

Autoshop Solutions

02/09/2017

Are You Making These 6 Common Social Media Mistakes?

From staying in front of your customers to acquiring new ones, social media offers many opportunities in the automotive industry. Social platforms continually release new products and features to take advantage, so your social media presence can reach the next level. Unfortunately, with all the great things happening, we still see some very common mistakes being made. Read below to see the top six social media mistakes and some tips on how you can fix... Continue Reading

Autoshop Solutions

02/02/2017

Spreading Holiday Cheer on Social Media

We’re just a few weeks away from the biggest travel period of the year! Last year, AAA predicted that more than 100 million people hit the road during the holiday season, and that number is ever increasing. It’s the perfect time to ramp up your social media to help gain new customers and highlight your brand personality! Here are some things you could do to highlight this holiday season. Holiday Decor Does your shop decorate... Continue Reading

Autoshop Solutions

11/30/2016

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Automotive Marketing Insights

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Difference & Importance Between Acquisition & Retention Marketing

Measuring & Considering Your ROI

Tips to Improve Your Online Communication

New Facebook Post Options

A Blog About Blogging: How To "Right" A Blog

How to Plan & Create Your Digital Marketing Strategy: Part II

How to Plan & Create Your Digital Marketing Strategy: Part I

Are You Making These 6 Common Social Media Mistakes?

Spreading Holiday Cheer on Social Media

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