Archive Posts: Social Media

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4 Ways You Might Be Scaring Customers Away

It Might Be Halloween, But Don’t Scare Customers Away! This time of year is perfect for all things spooky and scary, unless your shop is actually scaring the customers away. Make sure you are avoiding these tricks so that coming to your shop is always a real treat! 1. Responding to Bad Reviews… Badly ? ? ? ? Bad reviews can be scary enough, so keep it friendly with calm and professional responses. Your business... Continue Reading

Joel Fogleman

10/20/2017

How to Involve Yourself in Your Community

Giving back to the community around your shop is a great way to invest in those who support your business. Whether you host a car wash for a local youth group or teach a boy scout troop about the importance of automotive maintenance, there are plenty of ways to get your business involved in your community. Here are some tips on how you can step up to the plate, get involved and volunteer in your... Continue Reading

Autoshop Solutions

08/16/2017

Mythbusters: Debunking Social Media Myths

If you Google social media marketing, you will get back about 258 million results in .72 seconds. With all that information available, it can be hard to separate know what is true and what is not. Some of the information out there is outdated, improbable, or just simply not true. Today, we’re going to clear up 7 of the most common social media myths. Myth #1: A brand needs to be represented on each and... Continue Reading

Autoshop Solutions

07/27/2017

Why You Shouldn't Ignore Yelp

We know that Yelp is not always your favorite review platform, between the review filtering algorithm and negative reviews themselves. We don’t always love it either! But that doesn’t mean that you can ignore it. Yelp has become one of the most powerful and commonly used review-based directories. This is only reinforced by the fact that, in some markets, Google is showing your Yelp rating on your Google My Business page. On top of actually... Continue Reading

Autoshop Solutions

07/11/2017

5 Ways to Stay Active on Facebook

Facebook and Google both really love when a Facebook page is active. An active Facebook page will lead to an increase of engagement and fans on the page. It’ll also help boost your SEO and increase your Google rankings. Being active on Facebook does not have to be stressful or time consuming. Here are a few things you can do to stay active on your social media pages. 1. Post Pictures We all walk around... Continue Reading

Autoshop Solutions

06/21/2017

Our Top 6 Favorite Blog Posts (Because We Just Couldn’t Stop at 5)

When you’re busy running a business, it’s challenging to keep up with the hundreds upon hundreds of blogs floating around out there. We wanted to make it easy for you by sharing a favorite blog post from each of our teams! Check out these must-reads: Our Social Team’s Favorite: Between engaging content, powerful Facebook ads, and knowledge of industry trends, we have plenty of reasons to our social media team. So when they give us... Continue Reading

Joel Fogleman

06/13/2017

Difference & Importance Between Acquisition & Retention Marketing

What is acquisition marketing? Quite simply, acquisition marketing is the process of gaining new customers. Acquisition marketing works to make the phone ring and get more new cars in your bays. What does acquisition marketing include? Acquisition marketing can be approached in many ways. Most importantly, your business needs a user-friendly, responsive website. With a responsive website, your customers can access your website on their desktop computers and on their phones or tablets. With over... Continue Reading

Abby Lancaster

04/27/2017

Measuring & Considering Your ROI

It’s one of the most common questions, and simultaneously one of the hardest to answer: What’s my marketing ROI? There isn’t always a direct formula to measure your return from AdWords, Search Engine Optimization and Social Media services. However, there are a wealth of factors to take into consideration to begin putting value on your marketing services and how much business they’re bringing to your shop. Here are just a few: Google AdWords Often the... Continue Reading

Joel Fogleman

04/19/2017

Tips to Improve Your Online Communication

Whether you’re responding to a customer review on Google or sending an email to your parts supplier, the way you portray yourself, as well as your business, online can directly impact the successfulness of your company’s future. No matter who you’re communicating with online, it is important to evaluate your tone of voice, punctuation, grammar, and overall clarification of your message. Here are some tips to avoid common online communication mistakes and some things to... Continue Reading

Autoshop Solutions

03/30/2017

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Automotive Marketing Insights

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4 Ways You Might Be Scaring Customers Away

How to Involve Yourself in Your Community

Mythbusters: Debunking Social Media Myths

Why You Shouldn't Ignore Yelp

5 Ways to Stay Active on Facebook

Our Top 6 Favorite Blog Posts (Because We Just Couldn’t Stop at 5)

Difference & Importance Between Acquisition & Retention Marketing

Measuring & Considering Your ROI

Tips to Improve Your Online Communication

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