The Importance of a Facebook Presence
Why You Also Need Social Media Posts
A business page on Facebook gives you a way to communicate directly with your audience. You can post shop updates, highlight new employees, and share funny photos—anything that’s going on in your day-to-day shop life. It’s a great way to get in front of customers and give life to your shop. It shows a personality and a few faces behind the name. This is how you connect with your clients—and potential clients—online. It’s also how you become memorable. If you really want to get into it, Facebook Insights also provides helpful information about your audience that can be instrumental with Facebook ads
Here’s another reason: Your most significant competition is already on Facebook. You don’t want to miss out on opportunities that they have, do you?
If none of those reasons sound good enough to be on Facebook, think of the SEO boost your social postings will give you. Facebook has a high domain authority. This means that Google and other search engines trust Facebook and rank it high on the search engine results page. If your business has a Facebook page, it will show up on the first search results page. That’s another landing page and an extra layer of validity for your business.
On top of that, the posts and links on your public Facebook page can give you an SEO boost if search engines index them.
How many times a week should you post on social media? Is there a minimum of Social posts needed?
Each social media channel is different. On Twitter, posting 2-3 times a day is best. We recommend posting at least once per week for auto shops on Instagram and posting stories when you can. Your main platform will most likely be Facebook, and for the auto industry, 2-4 times per week is standard. Studies have shown that businesses that posted 5+ times per week were no better off than those who posted five times or fewer per week on Facebook. Quality > Quantity.