We’re just a few weeks away from the biggest travel period of the year! Last year, AAA predicted that more than 100 million people hit the road during the holiday season, and that number is ever increasing. It’s the perfect time to ramp up your social media to help gain new customers and highlight your brand personality! Here are some things you could do to highlight this holiday season.
Does your shop decorate for the holidays or offer holiday themed snacks? Maybe your team has an ugly sweater contest or Santa stopping by for the kids. Share pictures and videos of your holiday-themed decor and invite people to come and see them.
Does your shop do free trip inspections? Do you have special promotions on specific services like brake repair or oil changes? It’s a great time of year to utilize Facebook ads to attract customers who are trying to get their vehicles ready for the travel season.
A great way to connect with your local community is to get involved in local service initiatives. If you’re adopting a family or collecting canned goods, let your social media audience know so they can help make your service a success.
Help Educate your Customers
Since families are busy shopping and preparing for the holidays, make sure you’re helping educate them on the importance of taking care of their cars. Provide information on frequently forgotten services or parts they should double check before hitting the road. Explain how important it is to have an emergency kit on hand. If you offer gift cards, promote these as well as the perfect gift for everyone.
Remember, social media is your chance to bring personality to your shop! Share, share, share and let your community know that you’re not just a business, you’re a true part of the local community. Have questions? Give us a call, our social media team is ready to help!