Three Reasons You Can’t Stop Advertising When Business is Booming!
People are gearing up for summer vacations and family trips, and you may find it's a busy time for your shop. If that's the case, don't think it's a green light to stop spending those advertising dollars. Often, shop owners take their busy season as an opportunity to save money and cut their marketing. Take it from us. It's a bad idea and can cost your business more in the long run.
Here are three reasons you should continue to advertise your shop even when business is booming.
- Don’t Lose Momentum
- Stay Ahead of Your Competition
- Trade Low Profit Services for High Profit Services
Contrary to popular belief, like most advertising platforms, Google Ads do not work instantly. When ads are launched, Google evaluates how well received they are by their audience. If you stop advertising it can take up to three months to get back up to speed after resuming your ads. Remember your momentum. If you stop your advertising today, your business may not decrease right away, but it will decrease over time. When you resume advertising, it will take even more money to reach the same level of success you had before.
We get it. You’re busy, so why do you need to spend money on advertising? Just as quickly as the rush came in, it could dissipate. The last thing you want to do is slam on the brakes. Most likely, your competitors are slowing down the outpour of advertising dollars, so use that as an opportunity to stay ahead of the competition. Keep advertising, and keep your shop on your customers’ minds. People have short-term memories, and it’s important to make certain that you stay at the forefront. It also ensures you maintain a steady flow of traffic when your business does slow down. If fewer shops are advertising, it will cost you less to get the business you want.
If you are not advertising, most likely, the majority of your traffic will be for basic maintenance services. In many cases, these are services like oil changes and inspections. But imagine you could turn all of those customers into your most profitable services instead. How much better would that be for your shop? Continuing to advertise on the high-profit services can result in your shop being flooded with higher-paying jobs rather than lower-profit services.
Use your advertising as an opportunity to grow your business. Your busy season can be a chance to speed up your momentum, get ahead of your competition, increase your revenue, and grow your business. Spend your marketing dollars wisely and smartly utilize your advertising, and you’re sure to find success.