Why You Shouldn't Google Your Business
We have all done it. But have you ever thought about why you didn't show up? Wondering where we rank in search results and asking ourselves how to get to the top. We type our name in that navigation bar and wait. Thinking, what does it hurt?
So, should you search for your business online? The answer may surprise you, but no, you should not!
The SEO Interpretation
From an SEO viewpoint, searching for yourself rarely produces accurate results since it involves several factors. Many people believe that using a different device, not logging into their Google account, and using a private browser, will produce real-world search results. It’s important to remember that your location, previous search behavior, and several other factors will inevitably skew search results. This might be why you are not seeing your business for the searches you’re making.
If you search for yourself or a service you provide, your website may or may not appear in search results. If it does appear and you choose not to click on your website, this tells Google that your website is not relevant to that search. On that note, don’t click on your website because it still has the same negative effect. Google only wants to show results that it feels are most relevant to a search query. The more times this occurs, the more Google remembers this. It effectively lowers your rankings in favor of your competitors that are gaining clicks from actual consumers.
The PPC Perspective
From a PPC view, this works very similarly for your Google ads. Google adjusts how it shows ads based on consumer behavior. Google only wants to show your ads to users who are most likely to click on them. If you search for your ads, you pretend to be a consumer, and you click on them, you have just charged yourself money. If you don’t click, it signals to Google that your ads are not very good or relevant for that search. This is the same as we mentioned before with SEO. It will be more difficult for your ads to show up the next time a real customer searches for your business.
Every Ad account in Google uses a daily budget set by the advertiser. If your customers click on your ads and spend all of your daily budgets, Google will stop showing your ads. Also, if you had searched for yourself before and never clicked on your ad, Google knows you are not likely to click, so it stops showing you the ads. Google makes money when people click on the ads. That’s why they are called pay per click. If you never click, they will never make money off of you, and they won’t show you your ads.