Business Tips Archives - Page 7 of 8 - Autoshop Solutions

Archive Posts: Business Tips

AdWords vs. SEO: What’s the Difference?

AdWords vs. SEO: What’s the Difference?

AdWords and Search Engine Optimization (SEO) are commonly agreed upon as two of the most important components of Search Engine Marketing (SEM) for most companies, and are two of the most valuable online resources for auto repair shops. It’s important for our customers to understand the similarities and differences between them, and why we recommend each of them to help achieve your business goals. What is Google AdWords? Google AdWords is an advertising platform that... Continue Reading

Autoshop Solutions

Autoshop Solutions

Why Tracking Phone Calls is Vital To Your Automotive Business

Why Tracking Phone Calls is Vital To Your Automotive Business

At some point in time, I’m sure you’ve been asked: “Have you been tracking and listening to your phone calls?” Unfortunately, for many of you, this task falls under the category of “not enough time,” but there’s good reason fit this into your daily, weekly or monthly routine. Tracking and listening to phone calls is a practice that can make or break your business. Why Tracking Phone Calls is Vital to Your Automotive Business 1.... Continue Reading

Autoshop Solutions

Autoshop Solutions

3 Tips for Responding to Negative Business Reviews

3 Tips for Responding to Negative Business Reviews

Before a customer decides to pick your automotive shop to service their vehicle, chances are they are reading your online reviews to see what others have to say about their experiences. Negative reviews are pretty much inevitable – especially in the automotive industry – because, as the old saying goes: “You can’t please everyone.” Negative reviews present opportunities to both improve your business and show that although you realize you can’t please everyone, you will... Continue Reading

Autoshop Solutions

Autoshop Solutions

4 Tips for Turning Phone Calls into Customers

4 Tips for Turning Phone Calls into Customers

You’re doing everything you can to to bring in customers; you have a website and a marketing agenda, your business has a good reputation in your community, and you’re priced competitively with other shops in the area. But you could still use a few more cars a week…so what’s missing? Often times, we look at how the external factors are affecting our business. But it’s also important to consider any internal factors that may be... Continue Reading

Autoshop Solutions

Autoshop Solutions

Google Says Your Website Must Be Mobile-Friendly ASAP

Google Says Your Website Must Be Mobile-Friendly ASAP

Google has announced it’s next big algorithm change, and it’s right around the corner. On April 21, 2015, Google “will be expanding our use of mobile-friendliness as a ranking signal.” Why is Google pushing mobile-friendly websites? According to comScore, the number of mobile Internet users officially passed desktop Internet users in 2014 – and the number mobile Internet users continues to grow at a rapid pace! Google has been closely following this rapid growth. Because... Continue Reading

Autoshop Solutions

Autoshop Solutions

5 Reasons a Marketing Budget Is Imperative to Your Success

5 Reasons a Marketing Budget Is Imperative to Your Success

Why Work on Making a Marketing Budget? Nine times out of ten, when we ask a shop owner, “What’s your annual budget for marketing?” we hear crickets on the other end of the phone. Very few small businesses have a formal marketing budget in place, because the truth is, few of them know how much to spend on marketing. And to make it even more complicated, there’s a revolving door of considerations to nail down... Continue Reading

Autoshop Solutions

Autoshop Solutions

The Basics of Branding Your Automotive Business

The Basics of Branding Your Automotive Business

The Basics of Branding Your Automotive Business Branding your company is one of the most efficient ways to tell a potential new customer who you are and what you do. First impressions do matter! Creating a good impression in the minds of your customers and prospects is vital in today’s market. It can help deliver a competitive advantage, a greater return on investment and long-term brand loyalty. It can help build a better business. It’s... Continue Reading

Autoshop Solutions

Autoshop Solutions

4 Easy Tips to Make Customer Reviews Work For Your Automotive Shop

4 Easy Tips to Make Customer Reviews Work For Your Automotive Shop

Why are customer reviews so important? Whether it’s a Google review, a Yelp review, a DemandForce review or more, what makes these online assessments so valuable? The answer is simple: reviews build trust. In fact, 73% of consumers say positive customer reviews make them trust a business more, and 79% of consumers trust online reviews as much as personal recommendations. It’s clear to see the power of good online reviews, but how do you go about... Continue Reading

Autoshop Solutions

Autoshop Solutions

10 Rules for Answering the Phone that All Auto Repair Shops Should Follow

10 Rules for Answering the Phone that All Auto Repair Shops Should Follow

You know that old saying, first impressions last a life time. This is especially true in the automotive aftermarket business, where we are already fighting to contradict the stereotype that auto repair shops are out to scam you. In this industry, a good amount of first impressions happen over the phone, so the importance of a friendly, helpful and professional phone presence is vital! Several times we’ve had our clients call us and ask why they... Continue Reading

Autoshop Solutions

Autoshop Solutions