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Automotive Marketing Insights

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3 Ways to Supercharge Your Auto Repair Shop’s SEO

Search engine optimization, at the most basic level, is the process of convincing Google and other search engines that your site is the most authoritative and relevant site for whatever phrase or keyword searched. People believe, largely because Google’s algorithm supports this, that if you rank number 1-3, you are of a higher relevancy and authority on the subject than people 4-10 and beyond. With that in mind, SEO quickly becomes a game of becoming... Continue Reading

Charlie Needham

12/28/2016

Four Ways to Help Market Your Auto Repair Shop

At one time or another, you may have thought to yourself: How can I help market my auto repair shop? Perhaps you have someone that is in charge of marketing, or you may have a company doing the marketing for your shop. However, there are few ways you can help in their efforts to make your customers’ experiences better, more memorable, and leave them more likely to review and/or refer. #1: Email Newsletters Email Newsletters... Continue Reading

Autoshop Solutions

11/14/2016

Call Tracking & SEO: How You Can Utilize Both

One of the most-used features in our Marketing Program is the Call Tracking Phone Number. If you are unfamiliar with it, this phone number allows us to track the conversions that come from calls on the website. The way it works is when the software detects your main shop number, it replaces it with your tracking phone number. We call this dynamic number swapping. Every website that is using a call tracking phone number has... Continue Reading

Autoshop Solutions

10/13/2016

4 Essentials to Promoting Facebook Events

Small businesses are the lifeblood of our local communities. That’s why it’s important to host and participate in community events. The best way to use your internet marketing to support your community event is to use social media to reach people where they are. For the past seven years, Dynamic Automotive has hosted a car show to bring the community together and support a local organization. This year, they wanted to use their monthly Facebook... Continue Reading

Autoshop Solutions

09/13/2016

SEO and Social Media: “Can They Work Together?”

If you are an auto shop in 2016 and you want more cars in your bays then it’s practically a guarantee that you’ve come across a lot of wild marketing acronyms, slang or other clever nomenclatures that essentially boil down to two things: search engine optimization and social media marketing. These two things are developed, specific and so distinct that any marketing company worth their salt will absolutely have to differentiate these departments. With that... Continue Reading

Charlie Needham

08/30/2016

How to use Call Tracking to Improve Your Phone Etiquette

Are you getting a lot of phone calls to your shop that are not converting to customers? Do the reviews people leave say that the customer was lost due to a poor first call? With digital marketing being the strongest source of new business leads today, it has become increasingly important to capture your customer when they call in. Whether they are calling for pricing, scheduling an appointment or determining what is wrong with their... Continue Reading

Autoshop Solutions

08/19/2016

6 Tips for Creating Share-Worthy Content

With the recent changes in Facebook’s News Feed algorithm, quality, share-worthy content is more important than ever. Here’s our list for creating the best content possible! 1. Know (and Talk to) Your Audience Doing your research and knowing your clients are very important when it comes to your content creation. Knowing how to talk to your audience is very important – are the content you choose and words you use relevant to your audience? Pick... Continue Reading

Autoshop Solutions

07/25/2016

3 Reasons You Should Focus on Building Your Brand Personality

How do businesses achieve an easily recognizable brand and attract and retain loyal customers? Through branding! Your brand personality is an incredibly important part of business that encompasses many components of your shop to establish a differentiated presence in your market. It can be shaped through a variety of things – from your logo to your community involvement. Why does having a brand personality matter? 1. Differentiates you from your competition. You know your shop... Continue Reading

Autoshop Solutions

05/24/2016

Social Media: If You’re Not Using, You’re Losing

Social media isn’t the next big thing in online marketing. It’s here. Small businesses across the country have been taking to social media to build relationships with their customers, and establish themselves as an expert in their fields. And it’s all for good reason – there’s a massive consumer base on social media that small businesses have the opportunity to capitalize on. The trick with social media marketing, however, is doing it right. Merely creating... Continue Reading

Autoshop Solutions

10/19/2015

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Automotive Marketing Insights

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3 Ways to Supercharge Your Auto Repair Shop’s SEO

Four Ways to Help Market Your Auto Repair Shop

Call Tracking & SEO: How You Can Utilize Both

4 Essentials to Promoting Facebook Events

SEO and Social Media: “Can They Work Together?”

How to use Call Tracking to Improve Your Phone Etiquette

6 Tips for Creating Share-Worthy Content

3 Reasons You Should Focus on Building Your Brand Personality

Social Media: If You’re Not Using, You’re Losing

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