Archive Posts: Business Tips

Automotive Marketing Insights

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Why You Shouldn't Ignore Yelp

We know that Yelp is not always your favorite review platform, between the review filtering algorithm and negative reviews themselves. We don’t always love it either! But that doesn’t mean that you can ignore it. Yelp has become one of the most powerful and commonly used review-based directories. This is only reinforced by the fact that, in some markets, Google is showing your Yelp rating on your Google My Business page. On top of actually... Continue Reading

Autoshop Solutions

07/11/2017

Introducing: Reputation Management & Reputation Management Plus

It’s no secret that reviews are vital to the success of your shop. In fact, over 90% of consumers read online reviews, and 88% of consumers trust reviews just as much as personal recommendations. That’s why we want to tell you all about our new Reputation Management services – Reputation Management and Reputation Management Plus! These products will help you manage your shop’s online reputation and reviews through an automated system. Through our program, we’re... Continue Reading

Autoshop Solutions

06/20/2017

Our Top 6 Favorite Blog Posts (Because We Just Couldn’t Stop at 5)

When you’re busy running a business, it’s challenging to keep up with the hundreds upon hundreds of blogs floating around out there. We wanted to make it easy for you by sharing a favorite blog post from each of our teams! Check out these must-reads: Our Social Team’s Favorite: Between engaging content, powerful Facebook ads, and knowledge of industry trends, we have plenty of reasons to our social media team. So when they give us... Continue Reading

Joel Fogleman

06/13/2017

Make Sure You Copyright; Not CopyWRONG!

As an auto shop, we understand that you may have the desire to use brand-specific content and photos in your marketing to help drive the right target audience into your shop. This is especially true if your shop is brand-specific and only services certain makes and models. Because of this, we’ve compiled a list of four ways to avoid copyright infringement on your site! 1. Don’t Add Their Logo to Your Site Vehicle brands are... Continue Reading

Autoshop Solutions

05/17/2017

Pick Up! Opportunity is Calling

4 Things You Can Do When a Customer Calls Looking for a Different Shop Have you ever received a call from a driver looking for a different shop? The answer is probably yes. Knowing how to engage these potential customers can turn a wrong number call into an opportunity for your shop! We have some tips you can use to make sure you’re taking advantage of this opportunity: 1. Be courteous. It seems like... Continue Reading

Autoshop Solutions

05/03/2017

Measuring & Considering Your ROI

It’s one of the most common questions, and simultaneously one of the hardest to answer: What’s my marketing ROI? There isn’t always a direct formula to measure your return from AdWords, Search Engine Optimization and Social Media services. However, there are a wealth of factors to take into consideration to begin putting value on your marketing services and how much business they’re bringing to your shop. Here are just a few: Google AdWords Often the... Continue Reading

Joel Fogleman

04/19/2017

Tips to Improve Your Online Communication

Whether you’re responding to a customer review on Google or sending an email to your parts supplier, the way you portray yourself, as well as your business, online can directly impact the successfulness of your company’s future. No matter who you’re communicating with online, it is important to evaluate your tone of voice, punctuation, grammar, and overall clarification of your message. Here are some tips to avoid common online communication mistakes and some things to... Continue Reading

Autoshop Solutions

03/30/2017

How to Plan & Create Your Digital Marketing Strategy: Part II

It’s time for How to Create Your Digital Marketing Strategy, Part II! Last week, we posted the first part of a two-part blog with some tips on how you should develop and plan your digital marketing strategy. Missed out? Check out the first blog here. Why is this important? Having a planned set of goals and calendars can help your Marketing Specialist and Account Manager better optimize your marketing campaigns for your goals, especially if... Continue Reading

Autoshop Solutions

02/15/2017

How to Plan & Create Your Digital Marketing Strategy: Part I

The new year is upon us! 2016 was a long year, and 2017 is the year of change. This makes it a great time to pump up your marketing game with a digital marketing strategy. What is a digital marketing strategy, you ask? A digital marketing strategy is a plan of action that we can focus your marketing around to achieve a specific goal. As Account Managers, we love to talk to you about your... Continue Reading

Autoshop Solutions

02/09/2017

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Automotive Marketing Insights

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Why You Shouldn't Ignore Yelp

Introducing: Reputation Management & Reputation Management Plus

Our Top 6 Favorite Blog Posts (Because We Just Couldn’t Stop at 5)

Make Sure You Copyright; Not CopyWRONG!

Pick Up! Opportunity is Calling

Measuring & Considering Your ROI

Tips to Improve Your Online Communication

How to Plan & Create Your Digital Marketing Strategy: Part II

How to Plan & Create Your Digital Marketing Strategy: Part I

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