Archive Posts: Business Tips

Automotive Marketing Insights

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How to Build Trust in Your Auto Shop: Part One

Auto shops have the unfortunate luck of being in an industry that has major trust issues with its customers. Most other service providers don’t have a trust issue to this degree, so it’s been a constant sore spot in the industry for years. It has only gotten more challenging with the addition of things like social media, online reviews, and even just the ability to search for competitors more easily! We know that trust is... Continue Reading

Joel Fogleman

07/18/2018

Use Your Customers To Help Your Marketing!

We all know that marketing is important for your business – how else will people find out about you and your services? Having an informative and easy-to-navigate website, showing up in search engine results, being visible on social media, etc. all help potential customers find your shop. While a lot of these marketing pieces do have a cost, there are things you can do for free (or close to free) to help boost what you... Continue Reading

Jordan Wise

04/25/2018

Ways You Aren't Using Facebook... But Should

After your Facebook page is up and running, what’s next? Sometimes it’s easy to get stuck in a rut, but Facebook actually offers a ton of features that will help you connect with your customers in new ways. Check out these tips on FREE ways to do more with your shop’s page: 1. Messenger’s Response Assistant More and more, people are learning that they can talk to companies easily and conveniently via Facebook Messenger. The... Continue Reading

Joel Fogleman

04/04/2018

4 Marketing Trends Your Shop Should Try In 2018

The New Year doesn’t mean everything has suddenly changed overnight, but it does serve as a reminder that digital marketing is constantly evolving and new trends are taking hold. This year, we anticipate some BIG changes as both new and existing trends continue to grow! Check out these 4 marketing trends you should start thinking about in 2018: 1. Follow the Route to Advertising on Maps With several map apps available these days, it’s only... Continue Reading

Joel Fogleman

01/30/2018

The Do's & Don'ts of Email Marketing

Think about how many emails you receive in a day. How many do you open? What type of content keeps your attention? How do you interact with emails? Email marketing has become a pervasive and effective tool over the last few years. In that time, marketers have begun to figure out how consumers interact with emails they receive and what makes some campaigns more successful than others. While each audience is difference, there are a... Continue Reading

Jordan Wise

01/17/2018

4 Ways You Might Be Scaring Customers Away

It Might Be Halloween, But Don’t Scare Customers Away! This time of year is perfect for all things spooky and scary, unless your shop is actually scaring the customers away. Make sure you are avoiding these tricks so that coming to your shop is always a real treat! 1. Responding to Bad Reviews… Badly ? ? ? ? Bad reviews can be scary enough, so keep it friendly with calm and professional responses. Your business... Continue Reading

Joel Fogleman

10/20/2017

Mythbusters: Debunking General Marketing Myths - Part II

Myth #6: Only big companies can afford marketing. False: Marketing can be expensive – we get it. But the great news is that it doesn’t have to break the bank! When it comes to marketing, you always have a full range of options available, from the bare minimum all the way to a full-scale strategy. If you’re not ready for something full-scale, don’t be afraid to ask whether there are any less expensive options available.... Continue Reading

Joel Fogleman

09/20/2017

Mythbusters: Debunking General Marketing Myths - Part I

Myth #1: More website traffic means more customers. ½ True: When it comes to your overall website traffic, it boils down to quality over quantity. While you should always strive to get more traffic to your website, it’s crucial that the traffic you get is high quality. This means that all of your marketing efforts should be working together to drive customers to your website, but only customers who are actually in need of your... Continue Reading

Joel Fogleman

09/13/2017

How to Involve Yourself in Your Community

Giving back to the community around your shop is a great way to invest in those who support your business. Whether you host a car wash for a local youth group or teach a boy scout troop about the importance of automotive maintenance, there are plenty of ways to get your business involved in your community. Here are some tips on how you can step up to the plate, get involved and volunteer in your... Continue Reading

Autoshop Solutions

08/16/2017

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Automotive Marketing Insights

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How to Build Trust in Your Auto Shop: Part One

Use Your Customers To Help Your Marketing!

Ways You Aren't Using Facebook... But Should

4 Marketing Trends Your Shop Should Try In 2018

The Do's & Don'ts of Email Marketing

4 Ways You Might Be Scaring Customers Away

Mythbusters: Debunking General Marketing Myths - Part II

Mythbusters: Debunking General Marketing Myths - Part I

How to Involve Yourself in Your Community

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