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Automotive Marketing Insights

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Social Media: If You’re Not Using, You’re Losing

Social media isn’t the next big thing in online marketing. It’s here. Small businesses across the country have been taking to social media to build relationships with their customers, and establish themselves as an expert in their fields. And it’s all for good reason – there’s a massive consumer base on social media that small businesses have the opportunity to capitalize on. The trick with social media marketing, however, is doing it right. Merely creating... Continue Reading

Autoshop Solutions

10/19/2015

AdWords vs. SEO: What’s the Difference?

AdWords and Search Engine Optimization (SEO) are commonly agreed upon as two of the most important components of Search Engine Marketing (SEM) for most companies, and are two of the most valuable online resources for auto repair shops. It’s important for our customers to understand the similarities and differences between them, and why we recommend each of them to help achieve your business goals. What is Google AdWords? Google AdWords is an advertising platform that... Continue Reading

Autoshop Solutions

09/18/2015

Why Tracking Phone Calls is Vital To Your Automotive Business

At some point in time, I’m sure you’ve been asked: “Have you been tracking and listening to your phone calls?” Unfortunately, for many of you, this task falls under the category of “not enough time,” but there’s good reason fit this into your daily, weekly or monthly routine. Tracking and listening to phone calls is a practice that can make or break your business. Why Tracking Phone Calls is Vital to Your Automotive Business 1.... Continue Reading

Autoshop Solutions

08/19/2015

3 Tips for Responding to Negative Business Reviews

Before a customer decides to pick your automotive shop to service their vehicle, chances are they are reading your online reviews to see what others have to say about their experiences. Negative reviews are pretty much inevitable – especially in the automotive industry – because, as the old saying goes: “You can’t please everyone.” Negative reviews present opportunities to both improve your business and show that although you realize you can’t please everyone, you will... Continue Reading

Autoshop Solutions

07/07/2015

4 Tips for Turning Phone Calls into Customers

You’re doing everything you can to to bring in customers; you have a website and a marketing agenda, your business has a good reputation in your community, and you’re priced competitively with other shops in the area. But you could still use a few more cars a week…so what’s missing? Often times, we look at how the external factors are affecting our business. But it’s also important to consider any internal factors that may be... Continue Reading

Autoshop Solutions

05/06/2015

Google Says Your Website Must Be Mobile-Friendly ASAP

Google has announced it’s next big algorithm change, and it’s right around the corner. On April 21, 2015, Google “will be expanding our use of mobile-friendliness as a ranking signal.” Why is Google pushing mobile-friendly websites? According to comScore, the number of mobile Internet users officially passed desktop Internet users in 2014 – and the number mobile Internet users continues to grow at a rapid pace! Google has been closely following this rapid growth. Because... Continue Reading

Autoshop Solutions

04/10/2015

5 Reasons a Marketing Budget Is Imperative to Your Success

Why Work on Making a Digital Marketing Budget? Nine times out of ten, when we ask a shop owner, “What’s your annual budget for automotive marketing?” we hear crickets on the other end of the phone. Very few small businesses have a formal marketing budget in place, because the truth is, few of them know how much to spend on digital marketing. And to make it even more complicated, there’s a revolving door of considerations... Continue Reading

Autoshop Solutions

02/11/2015

The Basics of Branding Your Automotive Business

The Basics of Branding Your Automotive Business Branding your company is one of the most efficient ways to tell a potential new customer who you are and what you do. First impressions do matter! Creating a good impression in the minds of your customers and prospects is vital in today’s market. It can help deliver a competitive advantage, a greater return on investment and long-term brand loyalty. It can help build a better business. It’s... Continue Reading

Autoshop Solutions

11/19/2014

4 Easy Tips to Make Customer Reviews Work For Your Automotive Shop

Why are customer reviews so important? Whether it’s a Google review, a Yelp review, a DemandForce review or more, what makes these online assessments so valuable? The answer is simple: reviews build trust. In fact, 73% of consumers say positive customer reviews make them trust a business more, and 79% of consumers trust online reviews as much as personal recommendations. It’s clear to see the power of good online reviews, but how do you go about... Continue Reading

Autoshop Solutions

10/21/2014

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Automotive Marketing Insights

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Social Media: If You’re Not Using, You’re Losing

AdWords vs. SEO: What’s the Difference?

Why Tracking Phone Calls is Vital To Your Automotive Business

3 Tips for Responding to Negative Business Reviews

4 Tips for Turning Phone Calls into Customers

Google Says Your Website Must Be Mobile-Friendly ASAP

5 Reasons a Marketing Budget Is Imperative to Your Success

The Basics of Branding Your Automotive Business

4 Easy Tips to Make Customer Reviews Work For Your Automotive Shop

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