How do I know if my Adwords are working?

How do I know if my Adwords are working? Each month, our Marketing team reviews and optimizes your Google Adwords account. Decisions are made based on the number of clicks and the quality of traffic that you’re receiving, which we can determine by looking at the paid search data within your Google Analytics account. You can also track this information on your end, via the Autoshop Lab. We have benchmarks that tell us whether your... Continue Reading

Autoshop Solutions

02/25/2014

How will my overall ROI increase, by increasing my budget in Google?

How will my overall ROI increase, by increasing my budget in Google? Scenario #1: If you’re averaging an average cost per click (CPC) of $2.40, and running a $5/day budget, you will receive about 2 clicks per day – or 60 clicks per month. With an average of 1 in 5 clicks resulting in a call to your shop, you’ll receive about 12 calls to the shop every month. If you can convert just half... Continue Reading

Autoshop Solutions

02/25/2014

What type of ROI should I expect from my Google Adwords Program?

What type of ROI should I expect from my Google Adwords Program? From our research, on the automotive industry specifically, 20% of clicks turn into a phone call to the shop (1 out of every 5 clicks). You can track this information along with us by logging into your call tracking portal at any time. The call tracking feature is incorporated in most of our marketing packages.

Autoshop Solutions

02/25/2014

How does a limited Adwords budget affect my daily presence in Google, and the number of clicks I receive?

How does a limited Adwords budget affect my daily presence in Google, and the number of clicks I receive? Google will not allow you to spend more than your daily budget limit that you set directly in your Adwords campaign. Let’s say you’re running a $5/day budget in Google – this means that $5 is the maximum amount you’re allowing Google to allocate to clicks every day. Now let’s say that your average cost per... Continue Reading

Autoshop Solutions

02/25/2014

What is the importance of setting a proper Adwords budget?

What is the importance of setting a proper Adwords budget? Having a proper budget allows you to capture as much of the search volume that is available for your campaigns. For example, if your competitor has a $20/day budget, when yours is only $5/day, they can more easily outbid you, and capture your potential clicks once your budget expires.

Autoshop Solutions

02/25/2014

Why don’t I see my ads when I search in Google?

Your Adwords are set to run in a way that will maximize your daily budget. The standard setting in Adwords will run your ads evenly throughout the day, to give you the best opportunity to reach users throughout the day, every day. It’s important to keep in mind that part of the equation in ranking your ads is based on your average ‘CTR’, or click-through-rate. This percentage is calculated by taking the number of clicks... Continue Reading

Autoshop Solutions

02/25/2014

What is the benefit of running a Google Adwords campaign?

What is the benefit of running a Google Adwords campaign? Google Adwords allows us to bid on a large range of keywords that are relative to your business, and control the ad content that someone sees based on what keywords they’re searching. Being that your website can only rank organically for basic keyword searches relative to your business (“auto repair”, “auto body shop”, etc.), Adwords allows you to have a presence for all of the... Continue Reading

Autoshop Solutions

02/25/2014

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Automotive Marketing Insights

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How do I know if my Adwords are working?

How will my overall ROI increase, by increasing my budget in Google?

What type of ROI should I expect from my Google Adwords Program?

How does a limited Adwords budget affect my daily presence in Google, and the number of clicks I receive?

What is the importance of setting a proper Adwords budget?

Why don’t I see my ads when I search in Google?

What is the benefit of running a Google Adwords campaign?

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