How do I know if my Adwords are working?
Each month, our Marketing team reviews and optimizes your Google Adwords account. Decisions are made based on the number of clicks and the quality of traffic that you’re receiving, which we can determine by looking at the paid search data within your Google Analytics account. You can also track this information on your end, via the Autoshop Lab. We have benchmarks that tell us whether your keywords, ads, mile radius, etc, are resulting in quality traffic. If we see a lapse in quality, we make changes to your account to ensure better quality traffic.
We then reference your call tracking data to be sure that these website visits are converting into calls to the shop, which of course is the ultimate goal.