What is the importance of setting a proper Adwords budget? - Autoshop Solutions

What is the importance of setting a proper Adwords budget?

Having a proper budget allows you to capture as much of the search volume that is available for your campaigns. For example, if your competitor has a $20/day budget, when yours is only $5/day, they can more easily outbid you, and capture your potential clicks once your budget expires.

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