Archive Posts: Pay-Per-Click

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How to Plan & Create Your Digital Marketing Strategy: Part II

It’s time for How to Create Your Digital Marketing Strategy, Part II! Last week, we posted the first part of a two-part blog with some tips on how you should develop and plan your digital marketing strategy. Missed out? Check out the first blog here. Why is this important? Having a planned set of goals and calendars can help your Marketing Specialist and Account Manager better optimize your marketing campaigns for your goals, especially if... Continue Reading

Autoshop Solutions

02/15/2017

How to Plan & Create Your Digital Marketing Strategy: Part I

The new year is upon us! 2016 was a long year, and 2017 is the year of change. This makes it a great time to pump up your marketing game with a digital marketing strategy. What is a digital marketing strategy, you ask? A digital marketing strategy is a plan of action that we can focus your marketing around to achieve a specific goal. As Account Managers, we love to talk to you about your... Continue Reading

Autoshop Solutions

02/09/2017

What’s New in AdWords?

At the Google I/O Keynote in May, Google announced several new features being tested and expected to roll out later this year. Expanded text ads Earlier this year, Google announced that it would roll out expanded text ads, allowing advertisers to use more characters in traditional text ads. Now, advertisers are limited to one 25-character headline and two 35-character description lines, but later this year we’ll be able to use two 30-character headlines and one... Continue Reading

Abby Lancaster

06/30/2016

Google's Search Results Page Looks a Lot Different Now

The Layout of the Page is Different Have you done a Google search on a desktop computer within the last week? Did you notice a change in your recent Google search results? The results themselves may look the same, but the layout of the page is different. Text ads—aka AdWords Ads— have been removed from the right-hand side of the page, and now that space is solely reserved for product listing ads (those little pictures... Continue Reading

Abby Lancaster

03/09/2016

5 Tips for Effective Google AdWords Ads

Research has shown that 41% of clicks in search results are at the top three paid ad spots on Google. So, you don’t want to miss the opportunity to use Google AdWords marketing to drive customers to your website to make an appointment. But how do you make sure your Google Ads convert clicks to customers? Here are 5 tips to ensure you have successful ads: 1. Be Concise Don’t include words that sound too... Continue Reading

Abby Lancaster

02/12/2016

Stay Top-of-Mind With Google Remarketing!

Google Remarketing What it is: We’re sure you’ve heard the term “remarketing” – sometimes also referred to as “retargeting” – but what, exactly, is it? Google Remarketing is a feature managed through Google Adwords that lets you reach people who have previously visited your website. How it works: To start, we set up a Google Remarketing campaign with a set daily budget of your choosing. We’ll then connect your Google Remarketing campaign to your website... Continue Reading

Autoshop Solutions

12/16/2015

AdWords vs. SEO: What’s the Difference?

AdWords and Search Engine Optimization (SEO) are commonly agreed upon as two of the most important components of Search Engine Marketing (SEM) for most companies, and are two of the most valuable online resources for auto repair shops. It’s important for our customers to understand the similarities and differences between them, and why we recommend each of them to help achieve your business goals. What is Google AdWords? Google AdWords is an advertising platform that... Continue Reading

Autoshop Solutions

09/18/2015

What to Expect When You’re Expecting Google AdWords Results

A Guide to the First 6 Weeks of an AdWords Campaign “Why isn’t my AdWords working yet?” This is a question we hear on a frequent basis from new auto repair shop clients who have just come on board with our Google AdWords Internet marketing program. You’re excited and eager to get your pay-per-click (PPC) marketing moving and your phones ringing, and we completely understand. While it makes sense that turning on a Google AdWords campaign... Continue Reading

Autoshop Solutions

08/13/2014

Understanding the Autoshop Lab & Your Google Analytics Data

Looking for some guidance on how to read and understand the Autoshop Lab and your Google Analytics data? As part of our Monthly Marketing packages, we offer access to the Autoshop Lab, where you can see how your website is working. The Autoshop Lab pulls directly from your Google Analytics data, and simply puts all of your Google Analytics numbers into a form that is easier to read, understand and monitor. These numbers allow you... Continue Reading

Autoshop Solutions

06/13/2014

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Automotive Marketing Insights

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How to Plan & Create Your Digital Marketing Strategy: Part II

How to Plan & Create Your Digital Marketing Strategy: Part I

What’s New in AdWords?

Google's Search Results Page Looks a Lot Different Now

5 Tips for Effective Google AdWords Ads

Stay Top-of-Mind With Google Remarketing!

AdWords vs. SEO: What’s the Difference?

What to Expect When You’re Expecting Google AdWords Results

Understanding the Autoshop Lab & Your Google Analytics Data

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