Archive Posts: Internet Marketing
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It’s a new year with new goals and new resolutions! We’d like to add a quick and easy resolution to check off your list – to become an email boss! From receiving appointment requests to ordering parts, sending and receiving emails can become part of your daily routine while at the shop. Why not enhance your email productivity by gaining access to all of the tools and resources provided to you through Google’s G Suite?!... Continue Reading
Autoshop Solutions
01/11/2017
As 2016 comes to an end, we thought we’d revisit some of the highlights from the year. Enjoy taking a little drive down memory lane with us (and make sure to check out our awesome infographic with the highlights)! Winter Winter Storm Jonas kept us working at home for a few days early in the year, but after the 2015’s Snowmageddon, we were prepared to continue serving our customers, even though we couldn’t get into... Continue Reading
Autoshop Solutions
12/22/2016
While the phrase “domain-based emails” may be common in the digital industry, it’s not as commonplace in the automotive industry. Domain-based emails are emails that have your website domain in them. For example, info@autoshop.com is a domain-based email, but autoshop@gmail.com is not. Domain-based emails can often require an additional cost, but they are well worth it because they help build your business’s professionalism and credibility, and they help you to be easily remembered. Domain-based emails... Continue Reading
Autoshop Solutions
11/21/2016
Our clients ask us this question all the time. What can we do to improve our organic rankings? Unfortunately, the answer to this question isn’t a checklist of 10 items that you can complete and rank #1. There are many, many factors a marketing company will consider and try to improve organic rankings for a client. While many of these factors require a bit of technical knack and SEO know-how, there are a few things... Continue Reading
Abby Lancaster
09/23/2016
How do businesses achieve an easily recognizable brand and attract and retain loyal customers? Through branding! Your brand personality is an incredibly important part of business that encompasses many components of your shop to establish a differentiated presence in your market. It can be shaped through a variety of things – from your logo to your community involvement. Why does having a brand personality matter? 1. Differentiates you from your competition. You know your shop... Continue Reading
Autoshop Solutions
05/24/2016
When it comes to marketing, the options you have are endless. Internet marketing lets you express your brand through a website and Social Media while promoting yourself through the complicated algorithms of search engine optimization (SEO) and Google Adwords. Omnichannel marketing helps connect all your different aspects of internet marketing and create a seamless experience for your customer. What is Omnichannel Marketing? First, let’s talk about internet marketing. The base of any internet marketing strategy... Continue Reading
Autoshop Solutions
05/12/2016
Simply put, mobile has completely changed the game. Mobile came out of nowhere and has completely transformed the “web” in only a few short years. There are now disciplines, programs, and businesses popping up that are dedicated specifically to understanding and gaming mobile Internet opportunities. Frankly, we’re at the point where mobile simply cannot be ignored. It’s impossible to ignore how this ever-growing mobile search trend has directly impacted search engine behavior. The days of... Continue Reading
Charlie Needham
01/05/2016
Search smarter. We say it all the time, and for various reasons: searching for your business online not only skews the results you’re seeing, but you can be single-handedly hurting your own Google AdWords performance. Here’s some insight into how your search behavior can affect your organic results and paid ad performance, and some tips on how to search smarter. You’re skewing the results. Google’s mission is to serve up the most relevant results for... Continue Reading
Autoshop Solutions
11/12/2015
Fraud in online advertising is a part of the Internet underworld that’s no secret. Everyday, millions of website visits are served by robots and non-legitimate traffic, and it’s become a widely known issue amongst ad tech companies across the globe. There are all sorts of malware programs available to generate fraudulent online traffic, and there are also brokers who sell it. What you may not know, is that there are also Internet marketing “agencies” who... Continue Reading
Autoshop Solutions
10/30/2015
