Social Media: If You’re Not Using, You’re Losing

Social media isn’t the next big thing in online marketing. It’s here. Small businesses across the country have been taking to social media to build relationships with their customers, and establish themselves as an expert in their fields. And it’s all for good reason – there’s a massive consumer base on social media that small businesses have the opportunity to capitalize on. The trick with social media marketing, however, is doing it right. Merely creating... Continue Reading

Autoshop Solutions

10/19/2015

What ‘Ghost’ Referral Spam Means for Your Website's Analtyics

A few months back, we began seeing a sizeable spike in referral traffic across our customers’ Analytics accounts. As we began to dig deeper, we saw that most of the referral traffic was not authentic referral traffic but rather, a form of spam known as ‘ghost referral’ traffic. So what is ‘ghost referral’ spam, and how does it affect you? We’ll get to all of that, but first, let’s cover the basics of what normal... Continue Reading

Autoshop Solutions

04/20/2015

5 Reasons a Marketing Budget Is Imperative to Your Success

Why Work on Making a Digital Marketing Budget? Nine times out of ten, when we ask a shop owner, “What’s your annual budget for automotive marketing?” we hear crickets on the other end of the phone. Very few small businesses have a formal marketing budget in place, because the truth is, few of them know how much to spend on digital marketing. And to make it even more complicated, there’s a revolving door of considerations... Continue Reading

Autoshop Solutions

02/11/2015

10 Tips for Getting the Most Out of Your Direct Mail Marketing Campaign

Direct mail marketing can be a very valuable form of marketing for auto repair shops if it is done correctly. If done incorrectly, however, it can lead to a lot of wasted money and effort! If you’re considering doing a direct marketing campaign for your automotive shop, make sure you follow these 10 tips that our marketing experts have discovered. 10 Tips for Getting the Most Out of Your Direct Mail Marketing Campaign Plan ahead.... Continue Reading

Erica Slesinger

09/15/2014

What is "Google My Business?"

From one central dashboard, businesses will now be able to manage their Google business listing, Google+ page, YouTube account, access insights and more. This is Google’s attempt to streamline (and make more coherent) the process of managing your local business data, reviews and social interactions across its many sites. From your Google My Business dashboard, you’ll have the ability to easily: Keep business information updated (hours, phone numbers, website, etc) on Google Manage Google+ page... Continue Reading

Autoshop Solutions

06/26/2014

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Automotive Marketing Insights

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Social Media: If You’re Not Using, You’re Losing

What ‘Ghost’ Referral Spam Means for Your Website's Analtyics

5 Reasons a Marketing Budget Is Imperative to Your Success

10 Tips for Getting the Most Out of Your Direct Mail Marketing Campaign

What is "Google My Business?"

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