Simply put, mobile has completely changed the game.
Mobile came out of nowhere and has completely transformed the “web” in only a few short years. There are now disciplines, programs, and businesses popping up that are dedicated specifically to understanding and gaming mobile Internet opportunities. Frankly, we’re at the point where mobile simply cannot be ignored.
It’s impossible to ignore how this ever-growing mobile search trend has directly impacted search engine behavior. The days of a simple search results have passed. Today, following major advances of artificial intelligence, Google can now serve up highly accurate, highly personalized results for exactly what we’re looking for – even targeting the location we’re searching from/for. Your search results will be organized based on proximity to your location at the time of searching, total review score, and the entirety of Google’s organic and mobile algorithms. Quite frankly, it’s a lot to digest.
Google made these updates as they realized that they could no longer ignore the growing percentages of mobile phone searches. As the web started changing, so did we, and we now find ourselves catering to mobile users in every way possible. How?:
- We build our NAPs and citations to make sure local users find our information as quickly and accurately as possible.
- We optimize and change the way we build our websites; to be viewable and aesthetically pleasing at every possible screen-size.
- We jump at new technologies to speed up our sites.
- And so much more – all to cater to the ever-growing number of mobile users.
Where are we going and how will we get there? No one knows the future, but we all can safely assume that the importance of mobile compatibility isn’t going anywhere. Google has always had one goal when it comes to search: to show the most relevant results possible, to provide a pleasant and helpful search experience and ensure their users come back. Since the beginning of time, they have catered their algorithms to what they expected would give people the best possible experience. Bringing in reviews, local relevancy, and other community-based metrics is a clear sign that they are wanting to give people the best “real-life” experience possible.
So, what’s the future key to good Google rankings? It’s simple: practice good business, stay active and current with changing marketing strategy and web technology, and have an up-to-date, mobile-friendly, easy-to-use website.
Are your website and marketing strategies competitive in the mobile environment? Contact us today for your free consultation!