Archive Posts: Google Ads

3 Reasons You Aren’t Spending Enough on Paid Search

Are You Maximizing Your Ads Budget? Perhaps this is your first venture spending money advertising on Google. It can be a big investment and we get it! You aren’t completely bought into the idea yet and don’t know if and how it’s going to yield results. If you are just starting a brand new digital marketing campaign, this additional cost can seem excessive. If you looked at other business verticals and saw what they are... Continue Reading

Tony Mercury

Google Ads: Please Don’t Search For Yourself!

“I searched for my business on Google and didn’t see an ad. Why isn’t my account running?” Trust us, we understand where you’re coming from! You’re paying for these ads, so it’s natural to want to make sure that potential new customers are seeing them. However, it’s a common misconception that searching for your own ads is the best way to judge the success of your campaigns. It’s not only a very inaccurate way of... Continue Reading

Erica Slesinger

Google’s Updated Ad Formats - What They Mean For You

Google’s ads are now bigger and better than ever. While Google is always releasing new features and improvements, two recent updates to the Google Ads platform have us especially excited! Read below to learn more about these new ad formats, and how we’ll use them to increase the performance of your account: Expanded Text Ads You’ve probably heard of Expanded Text Ads, so what’s changed? For the past several years, Google has only allowed two... Continue Reading

Erica Slesinger

Adwords Errors to Avoid

Adwords can be the secret weapon in your marketing toolbox. It helps kickstarts the traffic on your website and in your shop, it only needs a ramp up period of three months, and it can handle seasonal changes allowing you to optimize your campaign or change directions as your shop needs. So why would you hold back your secret weapon if you didn’t need to? Google Adwords has several different types of violations that can... Continue Reading

Autoshop Solutions

Mythbusters: Debunking Google AdWords Myths

When it comes to Google AdWords, misinformation is everywhere. It stems from the friend you have running Google AdWords in-house, from a Google AdWords “expert” or the 50 million search results for “Google AdWords.” We know it’s out there, and we’re here to debunk some of the common AdWords myths marketers frequently hear from clients. Myth #1: People don’t click on AdWords Ads. Fact: Consumers in all markets click on Google AdWords ads. Take a... Continue Reading

Abby Lancaster

Our Top 6 Favorite Blog Posts (Because We Just Couldn’t Stop at 5)

When you’re busy running a business, it’s challenging to keep up with the hundreds upon hundreds of blogs floating around out there. We wanted to make it easy for you by sharing a favorite blog post from each of our teams! Check out these must-reads: Our Social Team’s Favorite: Between engaging content, powerful Facebook ads, and knowledge of industry trends, we have plenty of reasons to our social media team. So when they give us... Continue Reading

Joel Fogleman

Difference & Importance Between Acquisition & Retention Marketing

What is acquisition marketing? Quite simply, acquisition marketing is the process of gaining new customers. Acquisition marketing works to make the phone ring and get more new cars in your bays. What does acquisition marketing include? Acquisition marketing can be approached in many ways. Most importantly, your business needs a user-friendly, responsive website. With a responsive website, your customers can access your website on their desktop computers and on their phones or tablets. With over... Continue Reading

Abby Lancaster

Measuring & Considering Your ROI

It’s one of the most common questions, and simultaneously one of the hardest to answer: What’s my marketing ROI? There isn’t always a direct formula to measure your return from AdWords, Search Engine Optimization and Social Media services. However, there are a wealth of factors to take into consideration to begin putting value on your marketing services and how much business they’re bringing to your shop. Here are just a few: Google AdWords Often the... Continue Reading