Google (How I Learned to Stop Worrying and Love the Bomb)

How Artificial Intelligence Has Saved The Internet Google can make or break your business, and that is scary. It’s even scarier when you realize that it’s almost always something that you did (or did not do) that causes Google to react. Understanding this idea, Google didn’t need a propaganda machine to get the Internet to fall in line exactly the way they wanted. The fear of not being ranked among your competitors, and not being... Continue Reading

Charlie Needham

11/17/2015

AdWords vs. SEO: What’s the Difference?

AdWords and Search Engine Optimization (SEO) are commonly agreed upon as two of the most important components of Search Engine Marketing (SEM) for most companies, and are two of the most valuable online resources for auto repair shops. It’s important for our customers to understand the similarities and differences between them, and why we recommend each of them to help achieve your business goals. What is Google AdWords? Google AdWords is an advertising platform that... Continue Reading

Autoshop Solutions

09/18/2015

Google Now Displaying Your Most Popular Times

Coming in hot from last week’s Google update that allowed you to set appointments straight from the search results, the mighty search engine has once again made an attempt at making our customers’ lives easier. Around the end of July, we noticed Google rolling out a brand new feature entitled “Popular Times”. Seeing this feature appear in other verticals, we knew it would only be a matter of time before the automotive industry also received... Continue Reading

Charlie Needham

09/08/2015

Google Now Taking Appointments for Auto Repair Shops

Google has a reputation when it comes to rolling out updates. It seems with each new roll out, Google takes two-steps-forward and one major step backwards. For that reason whenever the Internet lights up with news of a new Google update, we tend to take it with a grain – really a boulder – of salt. Fortunately for everyone, this new Google update seems mostly positive. Google Now Taking Appointments for Auto Repair Shops As... Continue Reading

Charlie Needham

08/25/2015

Mobilegeddon: The Results

On April 21, 2015, something truly magical happened. If you haven’t been following along, Google released a brand new mobile-friendly algorithm update for their search engine result pages. What’s even more amazing about this algorithm change was that it was deemed so major that Google actually told us about before hand — looks like there is a first time for everything! So how was it? Did it turn out to be the ominous “Mobilegeddon” algorithm... Continue Reading

Charlie Needham

06/01/2015

Google Says Your Website Must Be Mobile-Friendly ASAP

Google has announced it’s next big algorithm change, and it’s right around the corner. On April 21, 2015, Google “will be expanding our use of mobile-friendliness as a ranking signal.” Why is Google pushing mobile-friendly websites? According to comScore, the number of mobile Internet users officially passed desktop Internet users in 2014 – and the number mobile Internet users continues to grow at a rapid pace! Google has been closely following this rapid growth. Because... Continue Reading

Autoshop Solutions

04/10/2015

4 Ways Search Engine Marketing & SEO Can Boost Your Brand

Ignoring your business’ web presence is no longer a luxury that most automotive repair shop owners can afford. According to recent Google Internal Data figures, searches involving automotive maintenance have grown 66% over the past three years. An even more impressive statistic, and arguably more telling of the what’s happening with the industry as a whole, is that Smartphone-based search queries for automotive specific services increased a whopping 74% in January and February 2013 over the... Continue Reading

Charlie Needham

07/21/2014

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Google (How I Learned to Stop Worrying and Love the Bomb)

AdWords vs. SEO: What’s the Difference?

Google Now Displaying Your Most Popular Times

Google Now Taking Appointments for Auto Repair Shops

Mobilegeddon: The Results

Google Says Your Website Must Be Mobile-Friendly ASAP

4 Ways Search Engine Marketing & SEO Can Boost Your Brand

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