Archive Posts: Search Engine Optimization

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6 Tips for Creating Share-Worthy Content

With the recent changes in Facebook’s News Feed algorithm, quality, share-worthy content is more important than ever. Here’s our list for creating the best content possible! 1. Know (and Talk to) Your Audience Doing your research and knowing your clients are very important when it comes to your content creation. Knowing how to talk to your audience is very important – are the content you choose and words you use relevant to your audience? Pick... Continue Reading

Autoshop Solutions

07/25/2016

Introducing Google+ Local Insights

What it is, how to track it and much more! In the world of search engine marketing, there is one, single constant: change. Every month, every week, and in some instances, every single day, there is at least one to two changes made to Google’s Search Algorithm. Sometimes, they are major changes that completely shake up the search results; however, the average change is simply a tweak to the existing algorithm that makes its results... Continue Reading

Charlie Needham

06/17/2016

Why Do I Need a Properly Coded Website?

Is a Well Coded Website Really THAT Important? As a web developer, I am often approached by acquaintances and friends to look at their websites and evaluate why its performance is subpar. Naturally, this is a double-edged sword because I want to be honest with people but also do not want to lead them astray when I find their site is poorly designed, coded or just plain outdated. More often than not I find their... Continue Reading

Autoshop Solutions

04/29/2016

An Official Warning Goes Out to Site Owners

When Google Issues A Warning, We Listen. The Next Google Mobile Algorithm update is set for May Google recently put out a warning to site owners if their page wasn’t mobile ready. Generally speaking, when Google makes these types of moves, it means they are about to update their algorithm. This time, it is all about being mobile friendly. About a year ago, Jessica warned of this as well with her blog post, Google Says... Continue Reading

Autoshop Solutions

04/22/2016

The Mobile Web: Where We're Going

Simply put, mobile has completely changed the game. Mobile came out of nowhere and has completely transformed the “web” in only a few short years. There are now disciplines, programs, and businesses popping up that are dedicated specifically to understanding and gaming mobile Internet opportunities. Frankly, we’re at the point where mobile simply cannot be ignored. It’s impossible to ignore how this ever-growing mobile search trend has directly impacted search engine behavior. The days of... Continue Reading

Charlie Needham

01/05/2016

Google (How I Learned to Stop Worrying and Love the Bomb)

How Artificial Intelligence Has Saved The Internet Google can make or break your business, and that is scary. It’s even scarier when you realize that it’s almost always something that you did (or did not do) that causes Google to react. Understanding this idea, Google didn’t need a propaganda machine to get the Internet to fall in line exactly the way they wanted. The fear of not being ranked among your competitors, and not being... Continue Reading

Charlie Needham

11/17/2015

AdWords vs. SEO: What’s the Difference?

AdWords and Search Engine Optimization (SEO) are commonly agreed upon as two of the most important components of Search Engine Marketing (SEM) for most companies, and are two of the most valuable online resources for auto repair shops. It’s important for our customers to understand the similarities and differences between them, and why we recommend each of them to help achieve your business goals. What is Google AdWords? Google AdWords is an advertising platform that... Continue Reading

Autoshop Solutions

09/18/2015

Google Now Displaying Your Most Popular Times

Coming in hot from last week’s Google update that allowed you to set appointments straight from the search results, the mighty search engine has once again made an attempt at making our customers’ lives easier. Around the end of July, we noticed Google rolling out a brand new feature entitled “Popular Times”. Seeing this feature appear in other verticals, we knew it would only be a matter of time before the automotive industry also received... Continue Reading

Charlie Needham

09/08/2015

Google Now Taking Appointments for Auto Repair Shops

Google has a reputation when it comes to rolling out updates. It seems with each new roll out, Google takes two-steps-forward and one major step backwards. For that reason whenever the Internet lights up with news of a new Google update, we tend to take it with a grain – really a boulder – of salt. Fortunately for everyone, this new Google update seems mostly positive. Google Now Taking Appointments for Auto Repair Shops As... Continue Reading

Charlie Needham

08/25/2015

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Automotive Marketing Insights

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6 Tips for Creating Share-Worthy Content

Introducing Google+ Local Insights

Why Do I Need a Properly Coded Website?

An Official Warning Goes Out to Site Owners

The Mobile Web: Where We're Going

Google (How I Learned to Stop Worrying and Love the Bomb)

AdWords vs. SEO: What’s the Difference?

Google Now Displaying Your Most Popular Times

Google Now Taking Appointments for Auto Repair Shops

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