Archive Posts: Search Engine Optimization

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Why You Shouldn't Ignore Yelp

We know that Yelp is not always your favorite review platform, between the review filtering algorithm and negative reviews themselves. We don’t always love it either! But that doesn’t mean that you can ignore it. Yelp has become one of the most powerful and commonly used review-based directories. This is only reinforced by the fact that, in some markets, Google is showing your Yelp rating on your Google My Business page. On top of actually... Continue Reading

Autoshop Solutions

07/11/2017

The 3 A’s For GUARANTEED Rankings

On any given day, your search engine optimization expert will be tinkering inside of ranking algorithms that consist of 300 to 600 individual ranking metrics in order to help you place better in search engines. With limited time, budget, person power, etc., how can we possibly prioritize all those metrics? With so many metrics, it’s incredibly easy to get tunnel-vision and lock yourself into a pattern of chasing one-off tricks to manipulate your ranking. It... Continue Reading

Charlie Needham

06/29/2017

Our Top 6 Favorite Blog Posts (Because We Just Couldn’t Stop at 5)

When you’re busy running a business, it’s challenging to keep up with the hundreds upon hundreds of blogs floating around out there. We wanted to make it easy for you by sharing a favorite blog post from each of our teams! Check out these must-reads: Our Social Team’s Favorite: Between engaging content, powerful Facebook ads, and knowledge of industry trends, we have plenty of reasons to our social media team. So when they give us... Continue Reading

Joel Fogleman

06/13/2017

Google Local Business Listings & What’s New

What’s that, you say? Google has added new Features? Google Business Listing’s are vital to all businesses. Not only do these listings help with N.A.P. (name, address, phone) citations, but they also provide basic information at a glance in Google’s search results, allowing customers to find the information they need quickly. As we all know, Google is constantly updating, testing and trying to improve how and what information is presented. Some of the recent updates... Continue Reading

Autoshop Solutions

05/24/2017

Difference & Importance Between Acquisition & Retention Marketing

What is acquisition marketing? Quite simply, acquisition marketing is the process of gaining new customers. Acquisition marketing works to make the phone ring and get more new cars in your bays. What does acquisition marketing include? Acquisition marketing can be approached in many ways. Most importantly, your business needs a user-friendly, responsive website. With a responsive website, your customers can access your website on their desktop computers and on their phones or tablets. With over... Continue Reading

Abby Lancaster

04/27/2017

Measuring & Considering Your ROI

It’s one of the most common questions, and simultaneously one of the hardest to answer: What’s my marketing ROI? There isn’t always a direct formula to measure your return from AdWords, Search Engine Optimization and Social Media services. However, there are a wealth of factors to take into consideration to begin putting value on your marketing services and how much business they’re bringing to your shop. Here are just a few: Google AdWords Often the... Continue Reading

Joel Fogleman

04/19/2017

Google Guaranteed - Coming To A Search Result Near You?

What does Google’s “Google Guarantee” programs mean to auto shop owners? Not being one to go stale, Google is currently beta testing a brand new search product aimed, supposedly, at increasing conversions for mom-and-pop shops from the search engine result pages after you search for something locally. Following Google’s rollout of scheduling from search engine result pages, it only makes sense they would seek to bolster that in the future. With that said, let’s take... Continue Reading

Charlie Needham

04/05/2017

Google is Changing...Again!?

Mobile First Index, What is it? Google is slowly evolving how it will be prioritizing search results within its index. Currently, Google’s algorithm uses two separate indexes: a desktop version and a mobile version. They are working towards using a single master index, which will be the mobile-first index. Google has stated more searches are being conducted on mobile devices than on desktops. Therefore, because of this change, it started to adjust how its algorithm... Continue Reading

Autoshop Solutions

03/15/2017

A Blog About Blogging: How To "Right" A Blog

Which of these first sentences would make you read further? Let this be your first lesson: a key to your blog being successful is getting people to actually read it. Try to hook your reader with something catchy – maybe a pop culture reference, an interesting fact or a thought-provoking question. The next steps are to focus on the content you’re writing, why you’re writing it, and who you’re writing it for. Let’s start with... Continue Reading

Joel Fogleman

03/01/2017

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Automotive Marketing Insights

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Why You Shouldn't Ignore Yelp

The 3 A’s For GUARANTEED Rankings

Our Top 6 Favorite Blog Posts (Because We Just Couldn’t Stop at 5)

Google Local Business Listings & What’s New

Difference & Importance Between Acquisition & Retention Marketing

Measuring & Considering Your ROI

Google Guaranteed - Coming To A Search Result Near You?

Google is Changing...Again!?

A Blog About Blogging: How To "Right" A Blog

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