Archive Posts: Internet Marketing

Automotive Marketing Insights

Subscribe to get our newsletters and latest news sent right to your inbox.

"*" indicates required fields

Instagram

This field is for validation purposes and should be left unchanged.

Name*

First Last

CAPTCHA

Omnichannel Marketing

When it comes to marketing, the options you have are endless. Internet marketing lets you express your brand through a website and Social Media while promoting yourself through the complicated algorithms of search engine optimization (SEO) and Google Adwords. Omnichannel marketing helps connect all your different aspects of internet marketing and create a seamless experience for your customer. What is Omnichannel Marketing? First, let’s talk about internet marketing. The base of any internet marketing strategy... Continue Reading

Autoshop Solutions

05/12/2016

The Mobile Web: Where We're Going

Simply put, mobile has completely changed the game. Mobile came out of nowhere and has completely transformed the “web” in only a few short years. There are now disciplines, programs, and businesses popping up that are dedicated specifically to understanding and gaming mobile Internet opportunities. Frankly, we’re at the point where mobile simply cannot be ignored. It’s impossible to ignore how this ever-growing mobile search trend has directly impacted search engine behavior. The days of... Continue Reading

Charlie Needham

01/05/2016

Search Smarter

Search smarter. We say it all the time, and for various reasons: searching for your business online not only skews the results you’re seeing, but you can be single-handedly hurting your own Google AdWords performance. Here’s some insight into how your search behavior can affect your organic results and paid ad performance, and some tips on how to search smarter. You’re skewing the results. Google’s mission is to serve up the most relevant results for... Continue Reading

Autoshop Solutions

11/12/2015

The Dark Side of the Net: The Scary Truth Behind Fake Online Traffic

Fraud in online advertising is a part of the Internet underworld that’s no secret. Everyday, millions of website visits are served by robots and non-legitimate traffic, and it’s become a widely known issue amongst ad tech companies across the globe. There are all sorts of malware programs available to generate fraudulent online traffic, and there are also brokers who sell it. What you may not know, is that there are also Internet marketing “agencies” who... Continue Reading

Autoshop Solutions

10/30/2015

Social Media: If You’re Not Using, You’re Losing

Social media isn’t the next big thing in online marketing. It’s here. Small businesses across the country have been taking to social media to build relationships with their customers, and establish themselves as an expert in their fields. And it’s all for good reason – there’s a massive consumer base on social media that small businesses have the opportunity to capitalize on. The trick with social media marketing, however, is doing it right. Merely creating... Continue Reading

Autoshop Solutions

10/19/2015

What ‘Ghost’ Referral Spam Means for Your Website's Analtyics

A few months back, we began seeing a sizeable spike in referral traffic across our customers’ Analytics accounts. As we began to dig deeper, we saw that most of the referral traffic was not authentic referral traffic but rather, a form of spam known as ‘ghost referral’ traffic. So what is ‘ghost referral’ spam, and how does it affect you? We’ll get to all of that, but first, let’s cover the basics of what normal... Continue Reading

Autoshop Solutions

04/20/2015

5 Reasons a Marketing Budget Is Imperative to Your Success

Why Work on Making a Digital Marketing Budget? Nine times out of ten, when we ask a shop owner, “What’s your annual budget for automotive marketing?” we hear crickets on the other end of the phone. Very few small businesses have a formal marketing budget in place, because the truth is, few of them know how much to spend on digital marketing. And to make it even more complicated, there’s a revolving door of considerations... Continue Reading

Autoshop Solutions

02/11/2015

10 Tips for Getting the Most Out of Your Direct Mail Marketing Campaign

Direct mail marketing can be a very valuable form of marketing for auto repair shops if it is done correctly. If done incorrectly, however, it can lead to a lot of wasted money and effort! If you’re considering doing a direct marketing campaign for your automotive shop, make sure you follow these 10 tips that our marketing experts have discovered. 10 Tips for Getting the Most Out of Your Direct Mail Marketing Campaign Plan ahead.... Continue Reading

Erica Slesinger

09/15/2014

What is "Google My Business?"

From one central dashboard, businesses will now be able to manage their Google business listing, Google+ page, YouTube account, access insights and more. This is Google’s attempt to streamline (and make more coherent) the process of managing your local business data, reviews and social interactions across its many sites. From your Google My Business dashboard, you’ll have the ability to easily: Keep business information updated (hours, phone numbers, website, etc) on Google Manage Google+ page... Continue Reading

Autoshop Solutions

06/26/2014

« Previous 1 … 9 10 11

Automotive Marketing Insights

Subscribe

Omnichannel Marketing

The Mobile Web: Where We're Going

Search Smarter

The Dark Side of the Net: The Scary Truth Behind Fake Online Traffic

Social Media: If You’re Not Using, You’re Losing

What ‘Ghost’ Referral Spam Means for Your Website's Analtyics

5 Reasons a Marketing Budget Is Imperative to Your Success

10 Tips for Getting the Most Out of Your Direct Mail Marketing Campaign

What is "Google My Business?"

Archives