Automotive Marketing Insights

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Google Now Taking Appointments for Auto Repair Shops

Google has a reputation when it comes to rolling out updates. It seems with each new roll out, Google takes two-steps-forward and one major step backwards. For that reason whenever the Internet lights up with news of a new Google update, we tend to take it with a grain – really a boulder – of salt. Fortunately for everyone, this new Google update seems mostly positive. Google Now Taking Appointments for Auto Repair Shops As... Continue Reading

Charlie Needham

08/25/2015

Why Tracking Phone Calls is Vital To Your Automotive Business

At some point in time, I’m sure you’ve been asked: “Have you been tracking and listening to your phone calls?” Unfortunately, for many of you, this task falls under the category of “not enough time,” but there’s good reason fit this into your daily, weekly or monthly routine. Tracking and listening to phone calls is a practice that can make or break your business. Why Tracking Phone Calls is Vital to Your Automotive Business 1.... Continue Reading

Autoshop Solutions

08/19/2015

3 Tips for Responding to Negative Business Reviews

Before a customer decides to pick your automotive shop to service their vehicle, chances are they are reading your online reviews to see what others have to say about their experiences. Negative reviews are pretty much inevitable – especially in the automotive industry – because, as the old saying goes: “You can’t please everyone.” Negative reviews present opportunities to both improve your business and show that although you realize you can’t please everyone, you will... Continue Reading

Autoshop Solutions

07/07/2015

Mobilegeddon: The Results

On April 21, 2015, something truly magical happened. If you haven’t been following along, Google released a brand new mobile-friendly algorithm update for their search engine result pages. What’s even more amazing about this algorithm change was that it was deemed so major that Google actually told us about before hand — looks like there is a first time for everything! So how was it? Did it turn out to be the ominous “Mobilegeddon” algorithm... Continue Reading

Charlie Needham

06/01/2015

What ‘Ghost’ Referral Spam Means for Your Website's Analtyics

A few months back, we began seeing a sizeable spike in referral traffic across our customers’ Analytics accounts. As we began to dig deeper, we saw that most of the referral traffic was not authentic referral traffic but rather, a form of spam known as ‘ghost referral’ traffic. So what is ‘ghost referral’ spam, and how does it affect you? We’ll get to all of that, but first, let’s cover the basics of what normal... Continue Reading

Autoshop Solutions

04/20/2015

Google Says Your Website Must Be Mobile-Friendly ASAP

Google has announced it’s next big algorithm change, and it’s right around the corner. On April 21, 2015, Google “will be expanding our use of mobile-friendliness as a ranking signal.” Why is Google pushing mobile-friendly websites? According to comScore, the number of mobile Internet users officially passed desktop Internet users in 2014 – and the number mobile Internet users continues to grow at a rapid pace! Google has been closely following this rapid growth. Because... Continue Reading

Autoshop Solutions

04/10/2015

5 Reasons a Marketing Budget Is Imperative to Your Success

Why Work on Making a Digital Marketing Budget? Nine times out of ten, when we ask a shop owner, “What’s your annual budget for automotive marketing?” we hear crickets on the other end of the phone. Very few small businesses have a formal marketing budget in place, because the truth is, few of them know how much to spend on digital marketing. And to make it even more complicated, there’s a revolving door of considerations... Continue Reading

Autoshop Solutions

02/11/2015

The Basics of Branding Your Automotive Business

The Basics of Branding Your Automotive Business Branding your company is one of the most efficient ways to tell a potential new customer who you are and what you do. First impressions do matter! Creating a good impression in the minds of your customers and prospects is vital in today’s market. It can help deliver a competitive advantage, a greater return on investment and long-term brand loyalty. It can help build a better business. It’s... Continue Reading

Autoshop Solutions

11/19/2014

Autoshop Solutions’ CEO, Danny Sanchez, to Emcee at 2014 Internet Summit

Danny Sanchez, Autoshop Solutions’ CEO, has been asked to emcee at the 2014 Internet Summit for the second year in a row. RALEIGH, NC, November 11, 2014 – Autoshop Solutions’ CEO, Danny Sanchez, will be emceeing at the 2014 Internet Summit this week. The Internet Summit is the largest Internet marketing conference and digital gathering in the Southeast. Notable speakers at this year’s conference include Steve Wozniak, who co-founded Apple with Steve Jobs, Eric Morrow,... Continue Reading

Autoshop Solutions

11/11/2014

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Automotive Marketing Insights

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Google Now Taking Appointments for Auto Repair Shops

Why Tracking Phone Calls is Vital To Your Automotive Business

3 Tips for Responding to Negative Business Reviews

Mobilegeddon: The Results

What ‘Ghost’ Referral Spam Means for Your Website's Analtyics

Google Says Your Website Must Be Mobile-Friendly ASAP

5 Reasons a Marketing Budget Is Imperative to Your Success

The Basics of Branding Your Automotive Business

Autoshop Solutions’ CEO, Danny Sanchez, to Emcee at 2014 Internet Summit

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