Autoshop Solutions, Author at Autoshop Solutions

3 Ways to Improve Technician Recruiting Online

3 Ways to Improve Technician Recruiting Online

Written by: Sara Kerwin with WrenchWay Recruiting technicians keeps becoming a bigger challenge for shops. Less than five percent of technicians are actively looking for work. In simple terms, this means the majority of technicians are not looking at job boards. So, for shops whose recruiting strategy begins and ends with job boards, they’re missing out on the majority of technicians. But, if technicians aren’t looking at job boards, then how are shops supposed to be finding and recruiting them? Recruiting Has Changed—Shops Need to Focus on Employer Marketing Employer marketing tells the story of what it’s like to work at your organization to help attract and retain employees who will thrive there. Simply put, employer marketing uses story-telling, photos, and videos to show technicians why your shop is a great place to work. However, this is not a silver bullet solution. When it comes to recruiting technicians, there is no silver bullet. It takes time and a consistent, ongoing effort. Shops that embrace employer marketing now will see the payoffs as the technician shortage grows. Below are a few ways shops can embrace employer marketing and recruit more technicians online.

Autoshop Solutions

Autoshop Solutions

Social Media Platforms—What Stands Out in the Crowd

Social Media Platforms—What Stands Out in the Crowd

Break Through the Noise on Social Platforms There’s one big social media dilemma that always stirs up some chatter, and at times we all find ourselves in the debate. How do you decide what to post on a social platform to stand out in the crowd? Your audience on Facebook is likely not the same as your audience on Instagram or TikTok, and each audience has different expectations. What social media platform does your target audience use? What do you post, and what’s the purpose? There’s a lot at stake, and a lot to consider. Check out our tips on what to say and where to say it.

Autoshop Solutions

Autoshop Solutions

Three Reasons You Can’t Stop Advertising When Business is Booming!

Three Reasons You Can’t Stop Advertising When Business is Booming!

Three Reasons You Can’t Stop Advertising When Business is Booming! People are gearing up for summer vacations and family trips, and you may find it's a busy time for your shop. If that's the case, don't think it's a green light to stop spending those advertising dollars. Often, shop owners take their busy season as an opportunity to save money and cut their marketing. Take it from us. It's a bad idea and can cost your business more in the long run.

Autoshop Solutions

Autoshop Solutions

The Importance of Reviews:  Why You Should Be Getting Them and Why They Matter

The Importance of Reviews: Why You Should Be Getting Them and Why They Matter

The Importance of Reviews and Why They Matter Reviews sway customers' opinions of you and your business. They help decide which shop they trust to work on their vehicle. Your social approval, your rank, and your reputation depend on reviews. Good reviews can help you build trust and your business's credibility. Negative reviews can do the exact opposite. Having an informational, easy-to-navigate website in search engine results is the key to having customers find your business. And customers are one of the most significant assets for growing your business and making sure you have a positive impression.

Autoshop Solutions

Autoshop Solutions

AUTOSHOP SOLUTIONS RECEIVES 2022 HERMES GOLD AWARD FOR THE REDESIGN OF CARMINE'S WEBSITE

AUTOSHOP SOLUTIONS RECEIVES 2022 HERMES GOLD AWARD FOR THE REDESIGN OF CARMINE'S WEBSITE

AUTOSHOP SOLUTIONS WINNER OF THE 2022 HERMES GOLD AWARD FOR THE REDESIGN OF CARMINE’S WEBSITE! APEX, NORTH CAROLINA (April 26, 2022) – Autoshop Solutions, a premier automotive services-based digital marketing agency, is honored to be the recipient of the 2022 Hermes Gold Award for the redesign of Carmine’s Import Service’s website. “We are very excited to take home the 2022 Hermes Gold Award for Carmine’s redesign this year,” said Sarah Duff, Director of Marketing for... Continue Reading

Autoshop Solutions

Autoshop Solutions

How Marketing Can Help You Find More Technicians!

How Marketing Can Help You Find More Technicians!

How Marketing Can Help You Find More Technicians! Finding new technicians can’t be that hard. Throw up an ad on a job board and see what sticks. Right? If that method of recruiting has you scratching your head, wondering why you can’t find good technicians, maybe it’s time to take a step back and utilize those marketing tools you’ve been cultivating to grow your business.

Autoshop Solutions

Autoshop Solutions

Should I be Googling Myself?

Should I be Googling Myself?

Why You Shouldn't Google Your Business We have all done it. But have you ever thought about why you didn't show up? Wondering where we rank in search results and asking ourselves how to get to the top. We type our name in that navigation bar and wait. Thinking, what does it hurt?

Autoshop Solutions

Autoshop Solutions

Getting New Customers Into Your Auto Shop

Getting New Customers Into Your Auto Shop

How to Get Business Booming Get Online For some of us, spring has sprung, and there’s not a better time to get new customers into your shop. Everywhere you turn these days, the internet takes every aspect of life by storm. If you own a business, this is even more true. If you don’t get online and set a presence for your business, it’s a good chance you’ll find yourself in a cloud of smoke in last place. A strong online reputation is the best start in the race to getting new customers into your auto shop.

Autoshop Solutions

Autoshop Solutions

DYNAMIC AUTOMOTIVE WINS VISION’S BEST WEBSITE AWARD!

DYNAMIC AUTOMOTIVE WINS VISION’S BEST WEBSITE AWARD!

DYNAMIC AUTOMOTIVE WINS VISION’S BEST WEBSITE AWARD! APEX, NORTH CAROLINA (March 23, 2022) – Dynamic Automotive, a leader in automotive repair, is honored to be the recipient of the 2022 VISION Best Website Award. Since 1995, Dynamic Automotive has served Frederick County residents and has established a coveted reputation as an honest, responsive, and competitive automotive repair company. They now have five full-service repair shops throughout Maryland. Dynamic Automotive undoubtedly understands the importance of digital... Continue Reading

Autoshop Solutions

Autoshop Solutions