Autoshop Solutions, Author at Autoshop Solutions

Autoshop Solutions and Mechanic Advisor to Present at ASTE

Autoshop Solutions and Mechanic Advisor to Present at ASTE

Autoshop Solutions and Mechanic Advisor to Present at ASTE APEX, NORTH CAROLINA (September 21, 2022) – Autoshop Solutions, a premier automotive services based digital marketing agency, today announced that Autoshop Solutions’ Vice President of Revenue, Tony Mercury, and Mechanic Advisor’s Chief Revenue Officer, Gregg Rainville, will be presenting at ASTE (Automotive Service and Technology Expo) 2022 in Cary, NC, on October 1, 2022 at 2:30pm. Their class titled: Understanding the Marketing Life Cycle, will cover... Continue Reading

Autoshop Solutions

Autoshop Solutions

Autoshop Solutions and Mechanic Advisor to Present at ASCCA

Autoshop Solutions and Mechanic Advisor to Present at ASCCA

Autoshop Solutions and Mechanic Advisor to Present at ASCCA APEX, NORTH CAROLINA (September 13, 2022) – Autoshop Solutions, a premier automotive services based digital marketing agency, today announced that Autoshop Solutions’ Vice President of Revenue, Tony Mercury, and Mechanic Advisor’s Chief Revenue Officer, Gregg Rainville, will be presenting at the ASCCA (Automotive Service Councils of California) Educational Conference in Ontario California, on September 17, 2022 at 1:30pm. Their class titled: Understanding the Marketing Lifecycle of... Continue Reading

Autoshop Solutions

Autoshop Solutions

Your Website is Live. What Happens Next?

Your Website is Live. What Happens Next?

Your website has been in production for a while, and finally, it's ready to go live. Now, you're thinking you can finally kick back, relax, and watch business take off. While we would like to say it goes pretty much like that, that simply isn't the case. The reality is that things are just getting started, and you have a lot to think about.

Autoshop Solutions

Autoshop Solutions

The Importance of Writing Custom Content for Your Website

The Importance of Writing Custom Content for Your Website

Custom Content is Your Key to Success Your website's design can enhance your message. An attractive design will dazzle your audience. And, Custom Content—it can deliver the payday!

Autoshop Solutions

Autoshop Solutions

The Importance of Call Tracking and How It Works For You

The Importance of Call Tracking and How It Works For You

The Essentials of Marketing Your Business Call tracking is an essential part of marketing a business. It allows you to track how many calls you are receiving, where those calls are coming from, and how callers found your business.

Autoshop Solutions

Autoshop Solutions

Is It Time to Redesign Your Website?

Is It Time to Redesign Your Website?

Why It May Be Time for a Redesign — The Lifecycle of a Website Have you ever thought about the timeline of websites and how redesigning your website can put you ahead of your competition? It can not only benefit you and your users, but ultimately help the success of your business. When putting a website online, it can be easy to get to the end of the process and feel like the job is finished. The website is live, it has everything it needs to function correctly, and it's serving as a tool for your business.

Autoshop Solutions

Autoshop Solutions

3 Ways to Improve Technician Recruiting Online

3 Ways to Improve Technician Recruiting Online

Written by: Sara Kerwin with WrenchWay Recruiting technicians keeps becoming a bigger challenge for shops. Less than five percent of technicians are actively looking for work. In simple terms, this means the majority of technicians are not looking at job boards. So, for shops whose recruiting strategy begins and ends with job boards, they’re missing out on the majority of technicians. But, if technicians aren’t looking at job boards, then how are shops supposed to be finding and recruiting them? Recruiting Has Changed—Shops Need to Focus on Employer Marketing Employer marketing tells the story of what it’s like to work at your organization to help attract and retain employees who will thrive there. Simply put, employer marketing uses story-telling, photos, and videos to show technicians why your shop is a great place to work. However, this is not a silver bullet solution. When it comes to recruiting technicians, there is no silver bullet. It takes time and a consistent, ongoing effort. Shops that embrace employer marketing now will see the payoffs as the technician shortage grows. Below are a few ways shops can embrace employer marketing and recruit more technicians online.

Autoshop Solutions

Autoshop Solutions

Social Media Platforms—What Stands Out in the Crowd

Social Media Platforms—What Stands Out in the Crowd

Break Through the Noise on Social Platforms There’s one big social media dilemma that always stirs up some chatter, and at times we all find ourselves in the debate. How do you decide what to post on a social platform to stand out in the crowd? Your audience on Facebook is likely not the same as your audience on Instagram or TikTok, and each audience has different expectations. What social media platform does your target audience use? What do you post, and what’s the purpose? There’s a lot at stake, and a lot to consider. Check out our tips on what to say and where to say it.

Autoshop Solutions

Autoshop Solutions

Three Reasons You Can’t Stop Advertising When Business is Booming!

Three Reasons You Can’t Stop Advertising When Business is Booming!

Three Reasons You Can’t Stop Advertising When Business is Booming! People are gearing up for summer vacations and family trips, and you may find it's a busy time for your shop. If that's the case, don't think it's a green light to stop spending those advertising dollars. Often, shop owners take their busy season as an opportunity to save money and cut their marketing. Take it from us. It's a bad idea and can cost your business more in the long run.

Autoshop Solutions

Autoshop Solutions