Back to Basics: Search Engine Optimization

What You Need to Know About SEO

What is SEO?

Search Engine Optimization (SEO) is the process in which we maximize the number of visitors to your website by ensuring that your site ranks as best as possible on search engines such as Google, Bing, DuckDuckGo, etc. These search engines use what’s called an algorithm to determine how well a site will rank according to hundreds of ranking factors. These algorithms are kept secret, so it takes an experienced SEO Specialist to figure out what is necessary to convince search engines that your website is the most relevant and authoritative site for auto services being searched for in your local area.

What Does SEO Mean For Your Shop?

Quality search engine optimization means your website will appear more often and be listed higher up in the search engine result pages (SERPs), which leads to more clicks, phone calls, scheduled appointments, and ultimately more cars in your shop bays. So how do we achieve that? First, it starts by choosing a set of keywords you want your shop to be found for. We suggest that these keyphrases represent the repairs you want to perform and that give you the highest return on investment. From there, we create content that’s optimized to target those phrases. Additional off-site optimization is also performed to ensure your other online assets are optimized to target those keywords.

What Makes SEO at Autoshop Solutions Different?

It all starts with a great auto repair website that delivers an awesome experience no matter if it’s a smartphone, tablet, or desktop computer. The content found on your website is 100% unique to your shop and is tailored to tell your story, provide value to the searcher, and target the keywords that you chose. Those keywords are then tracked to verify that your placement in SERPs improve over the life of your campaign. We also manage and optimize your Google My Business listing, create, update and maintain your entry on citation sites and aggregators, as well as continuously analyze traffic to your website to make certain we’re maximizing conversions and generating quality leads for your shop.

Search engine optimization is an ongoing process and never a set-it-and-forget-it service. That’s why it’s important to constantly monitor your progress and respond to any changes to search engine algorithms or search behavior. By doing so, you’ll stay ahead of your competition and keep your shop bays full with the kind of car repairs you really want to be doing.

Written by Pete

Pete is a Search Engine Optimization Specialist at Autoshop Solutions. His background may be in computer networking, but his attention to detail and understanding of how the Internet works on a technical level enables him to excel in his role as an SEO Specialist. In addition, he’s been a lifelong “car guy” and worked in an auto repair shop for several years which allows him to relate to our clients’ needs. When Pete is not on the job, he enjoys hanging out with his kids, tackling projects around the house, watching hockey, and modifying his car.

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