Writing for SEO

How to Optimize Your Content

Providing Value to the Searcher

Many of us love to create quality content, but that can all go to waste if your audience can’t find it! When writing content, it’s crucial that you keep Google in mind, as that is key to having your content found. Before, writers would try to stuff their content with a specific key phrases. Although that worked (for a short time many years ago), it wasn’t quality content and their audience would suffer. With Google continuing to refine their search algorithms, it’s important that your content is crafted for both the search engine and your audience. Whether you’re looking for new methods or refining your current ones, here are a few things you can do to ensure your content is fully SEO optimized!

Discuss The Keyword

When writing about a key phrase, it isn’t good enough to stuff it into the content haphazardly. As Google’s search engine has developed, it’s been able to detect when a piece of content is using this method. This approach to SEO optimization will only drop your rankings because Google knows it’s not valuable to the searcher. To properly rank on Google, you must expand on the key phrase with organic content that provides value to the searcher. Instead of just mentioning the keyword, discuss the background behind it. By expanding on the keyword, you’ll be providing value to your readers and Google will recognize that!

Covariances are Important

Not only should you be expanding on the keyword, but you need to utilize the different usages of that keyword as well. Covariances play a huge role in crafting content and make it easier when you noticed you’ve used the same keyword a handful of times. Some examples of this include “auto repair” and “auto services;” both can be interpreted in the same way but can also be used in completely different concepts.

But covariants don’t just stop there. Keywords can have covariants that are completely different than the word itself if the word falls within the same overall umbrella. Words like “repair & maintenance” and “certified technicians” are perfect examples of this concept.

Write For Your Audience

Although all these tips are great, it all goes to waste if you aren’t writing for your audience. Make sure you take the time to understand who you’re writing for and optimize your content for just that. Ultimately the goal is to provide the searcher high quality content that’s worth reading. If it’s not value to the human eyes, it isn’t valuable to Google’s either. Looking for some quick tips on how to improve your content? Read through our blog post that provides simple steps to better content!

Written by Michael Avila

Michael Avila is a Content Specialist at Autoshop Solutions. Michael is responsible for managing and creating content that resonates the style, persona, and message of the client. Well versed in SEO best practices and AP Style Writing, Michael aims to make his content come to life (after finishing 16oz of coffee, of course). When not writing pages of content, you’ll find Michael playing/coaching Ultimate Frisbee, enjoying the latest video game release, or listening to theories on how the Avengers will defeat *insert latest MCU villain here.*

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