Grow Your Shop, Connect with Customers
Social media isn’t just a trend—it’s one of the most powerful tools your auto repair shop can use to connect with customers, handle support, and stand out from the competition. At Autoshop Solutions, we’ve seen firsthand how effective social media can be in helping shops grow, build relationships, and create long-lasting loyalty.
Connection is Everything
Whether it’s Facebook, Instagram, YouTube, or TikTok, the foundation of social media is connection. People want to interact, share their experiences, and feel like they’re part of a community. That applies to your shop, too. Auto repair customers—especially younger ones—aren’t just looking for a service. They’re looking for a shop they can trust.
Sharing updates, shop culture, customer stories, or even a funny technician moment gives your audience a real look into who you are and why your shop differs from the rest.
Social Media as a Customer Support Tool
Social media isn’t just for promotions. It’s also a great way to provide support and build trust with your customers. When someone leaves feedback—whether it’s positive or negative—responding quickly shows that your team cares and is paying attention.
In fact, 69% of customers expect a response on social media the same business day (Sprout Social, 2023). When you respond promptly and professionally, you show transparency and a willingness to improve—two things that help build loyalty.
Negative feedback doesn’t have to be the end of the world. Studies show that 88% of people are willing to look past bad reviews if a business responds quickly and appropriately. By staying active on your social channels, you can turn a complaint into an opportunity to show your shop’s integrity.
Why It Matters: The Numbers
If your shop isn’t active on social media, you’re missing a major opportunity to reach—and support—today’s customers.
Choose the Right Platform
Each platform reaches a different audience. TikTok and Instagram are key if you’re trying to build a base of younger customers. But don’t ignore Facebook and YouTube, which still dominate when it comes to buying decisions and video content.
Pro tip: Getting in front of a customer’s entire family—especially parents and young drivers—helps build long-term relationships.
Real-Life Example
One repair shop turned technician notes into a TikTok-style video where the team joked around about repairs and car issues. The result? 189,000 views, 14.5k likes, and over 140 comments. People connected with the shop’s personality—and many became loyal fans.
Even simple content like behind-the-scenes shop footage, tech tips, or walkarounds of repairs can go a long way.
Start Small, But Start Now
It might feel overwhelming to dive into social media, especially when platforms are constantly changing. But the good news is that you don’t need to do it all simultaneously.
Pick one platform. Focus your time and energy on creating content that reflects your shop’s values, strengths, and personality. Consistency matters more than perfection.
Set aside a few minutes daily to check your shop’s reviews and social feedback. This small habit helps you stay connected, catch issues early, and build trust with your audience.
Want More Help?
Autoshop Solutions supports you with everything from custom websites to expert digital marketing strategies tailored for the automotive industry. Want to learn more about our services? Please visit autoshopsolutions.com/academy or subscribe to our YouTube channel.
Autoshop Solutions is an award-winning website design and internet marketing agency based in Apex, N.C. Since 2005, we have been helping the automotive industry with custom-designed websites and internet marketing solutions. Let’s grow your shop—one post at a time.
Autoshop Solutions