Implement These Tools Today!
Are you looking to improve your writing and how you engage with your customers? Newsletters, blogs, and other forms of content are important to establish relationships and draw your customers back to your business, but sometimes all of the work can be overwhelming. Even if you aren’t a professional writer, there are a couple of easy tips you can start using right now to improve the quality of your content and speed up the writing process, so you can get back to focusing on other aspects of your business. Here are two quick tips to improve your writing skills!
When you sit down to start writing, don’t just let your thoughts take your writing in any direction. You’ll end up with mismatched ideas that aren’t easy to follow and don’t inspire action from your readers. Stay focused and intentional with your writing by asking, “what do I want my readers to walk away with?” Is there an action you want them to take after reading? Maybe you want your customers to schedule an appointment for a return service or visit your shop for a new service you are offering. Whatever your motivation, engineer your work to drive those results. Walk your readers exactly where you want them with direct and intentional writing.
Try This Now: Use a call-to-action in your next content piece to directly invite customers into your business. Even something simple like, “reserve your appointment with one click” can do the trick!
Keep it Short!
Good content doesn’t have to be pages long. In fact, writing too much is the best way to lose your customer’s attention before they make it through the information you want them to know. Don’t force your reader to sort through the fluff, repeated ideas, or a block of text — chances are they will leave the page at the first glance of a wall of words! Instead, organize your writing with what is most important and highlight that information. Build a short and sweet newsletter, email, or blog around those key points so your reader knows exactly what you want them to know.
Try This Now: Use bulleted or numbered lists for an organized and simple way to display information. It can help your readers better remember what you are trying to say!
If you want to improve your writing, take it one step at a time. Use these two quick tips to create meaningful and powerful content! If you have questions about how written content can help your business, reach out to our experts for more information. We are here to help you succeed!