Why Landing Pages Should Target Specific Services
Landing pages on your website help your name recognition and associate it with the services your shop offers. Did you know that if you don’t tell search engines like Google what services you provide, they won’t easily find you?
It’s essential to have dedicated landing pages describing the services you offer. Suppose you have a landing page for a specific service such as “brake repair,” and someone searches for that service locally. In that case, Google will have a page to include in search engine results that answers that question. Exact targeted keywords will always be found more effortless than several keywords. The more specific you can be with your service keywords, the better.
Your homepage introduces your business, while service landing pages promote specific services you provide. It is crucial to create not only visibility but also effective landing pages. To achieve this, you must prioritize researching the competition to see what they do. Then, you do it better. Make sure your page is unique, stands out, and tells your audience what sets you apart from your competition. A Call to Action is always a good idea to help convert your page visits to customers.
From a PPC perspective, specific keyword pages are primarily related to a quality score. Google grades your website to evaluate the cost of your ads depending on how well your landing page relates to the keyword you choose. Landing pages associated with that particular keyword and easy to follow will rate higher on Google. Therefore, Google will charge less to advertise that keyword since your page is easy to find.
Most often, auto shops want a services page that covers every service they provide; however, Google’s point of view doesn’t see this in a good way. They don’t want to see a conglomerate of keywords on one page. The more specific you are to a particular keyword, the less you will pay to advertise that keyword.
Landing pages can help increase your business’s recognition, improve client connections, and exhibit your skills and knowledge. Service landing pages also help searchers grasp that you know and understand the services you are offering. It helps convince customers that you have the solution to their problems or needs. The more places you are and show up, the more likely your customers will remember you. It’s essential in converting your site’s visitors to customers.
Just a reminder, it’s a good idea to include other attention grabbers on your pages:
- Engaging Photos
- Catchy Headings
- Clear Calls to Action