Why Reviews are Critical for Your Shop’s Growth
As an auto repair shop owner, you may think reviews of your business don’t impact your shop’s growth, or you may believe only negative reviews affect your business. However, all customer reviews affect your online search rankings as well as the decisions of other potential customers. A customer’s opinion of a repair shop determines their trust level of that shop, so it’s essential to care about what people say or think.
How Reviews Impact Your Online Visibility
Frequent and consistent reviews will impact how Google ranks your shop because Google prioritizes businesses with strong ratings. It is important to ask for customer reviews, and it’s essential to your success to respond to them, whether bad or good.
Reviews influence a customer’s decision to utilize your shop’s services or look elsewhere. High ratings drive clicks to your site, while negative reviews can deter traffic. A positive customer review can build trust, show your authority in the automotive industry, and help customers decide to visit your shop.
Getting More Reviews
Getting more online reviews can help your business, but what’s the best route to get them?
First, make it easy! Making it easy for customers to leave feedback is key to boosting business. Here are some ways to encourage your customers to share their feedback and show you are invested in getting their business:
- Ask customers at checkout – Asking customers face-to-face is one of the most effective ways to get feedback.
- Share an invite – Add review reminders to customer receipts or follow-up emails. Place a QR code on invoices for a direct link to Google reviews.
- Reply to customer reviews – Always respond to positive and negative reviews, to assure your customers that your business cares about their experience. Engaging with reviews helps maintain a positive reputation and build trust.
Online Visibility = Success
Improving your shop’s online visibility is the hallmark of achieving success. Getting consistent and positive reviews will enhance visibility and bring more cars into your bays.
Your marketing plan should always include keeping your auto repair shop at the top of Google’s search engine. A user-friendly website, strong SEO, PPC advertising, and customer reviews can help you manage your shop’s reputation and drive cars into your bays. Let us help improve your online presence and reputation. Autoshop Solutions can help you with your marketing goals, generate reviews, and increase your car count.
Since 2005, Autoshop Solutions, an award-winning website design and internet marketing agency, has been helping the automotive industry with custom-designed websites and internet marketing solutions. It’s no secret that our success helps increase car counts in your bays with our SEO-optimized websites and custom PPC campaigns.
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