Google Remarketing

What it is:

We’re sure you’ve heard the term “remarketing” – sometimes also referred to as “retargeting” – but what, exactly, is it? Google Remarketing is a feature managed through Google Adwords that lets you reach people who have previously visited your website.

How it works:

To start, we set up a Google Remarketing campaign with a set daily budget of your choosing.
We’ll then connect your Google Remarketing campaign to your website by installing a cookie on your website.
When a visitor reaches your website, your browser will store this cookie for a set period of time.
Once this cookie is stored, a person is eligible to see your Remarketing ads appear around the web for a set number of days.
Google will charge you directly only when these ads are clicked and someone directs to your website.
These ads can appear on any one of the thousands of Google partner websites, including YouTube, Forbes, CNN.com, Pandora, and so on.

remarketing example

Why it works:

These ads reach people when they most need you, as they work to reconnect with people who are shopping around for an auto repair facility.
Much like traditional Google Adwords, we have the ability to target these ads to a specific geographic area, so they’re only displaying to a relevant audience.
Since the value of these ads is in the impressions, click volume is generally low. Low click volume = low cost to you.

Get started!

We’ll create and manage a Google Remarketing campaign free of charge for any of our customers currently on one of our Marketing Success Packages, and for a small fee otherwise. Not sure if you’re taking advantage of this service? Let us know!

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