On social media, people don’t want to see your ads.
They don’t open Facebook and think, “Oh, great. My local auto repair shop offers oil changes.”
No, they’re on Facebook to unwind. They scroll until there’s a relatable meme or a photo of their friend’s 3-year-old covered in birthday cake.
Let’s lean into that. But first…
Why Should Auto Repair Shops Be Involved in Their Social Media?
It’s easy to just let a marketing agency take over your social and run on auto pilot, and that would be FINE. You would be present on social media and that’s a huge plus. But if you want to grow your social and establish a brand voice online, you’ve got to put a little effort in. Your marketing agency isn’t there every day, but your employees are. You are.
More people will know you exist
The best thing you can do for your social media is actually be a part of it. Engage with your followers by posting personal content from your shop. This can increase your shop’s visibility in your local community and beyond. Sharing posts about your services, customer testimonials, and special offers can help you reach more people. The more people know about your shop, the more likely they will choose you.
Direct line of communication with customers
Social media provides a platform for direct communication with current and potential customers. As a social media manager that oversees 500+ Facebook accounts, you may be surprised to find out how many people send Facebook messages to auto shops. You want to have a presence there and keep notifications on so you know to respond. Responding to comments, messages, and reviews creates personal interactions, showing that you care about your customers. Also, if something happens at your shop (like an unexpected closure) social is the perfect place for real-time updates and information.
It’s cost-effective marketing!
Social media is a free tool that allows you to promote your services without breaking the bank. Sharing customer reviews and highlighting special offers or events can drive traffic to your shop. If you want to throw money at it, social media ads can target extremely specific demographics that can get your message out to exactly who you want to see it.
Show off your expertise
By sharing valuable content like maintenance tips and industry news, you can position your shop as a trusted and valuable resource. This not only showcases your expertise but also builds credibility and trust with your audience. When people see you as an expert, they’re more likely to choose your services.
Helpful data
Social media gives your customers a platform to give you valuable feedback from your audience. You can use this information to improve your services. Understanding what your customers want and need can help you make better business decisions!
Now here’s what to do:
Add a personal touch
A personal touch is crucial in social media, especially in 2025. Authenticity is IN. Give your shop a memorable personality by sharing behind-the-scenes content, introducing your team, and showing the human side of your business. People connect with people and giving your brand a personality can create a rapport with your customer base that makes them connect with you. That is what social media is all about!
Share customer testimonials
Customer reviews add credibility to your brand and reinforce the effectiveness of your services. Share stories of satisfied customers and their positive experiences with your shop. Screenshot Google reviews, crop them neatly, and post them to your page. Build trust and encourage potential customers to choose your shop!
Focus on what you can do for them
If you’re not posting about your tech’s birthday or your shop dog or National Donut Day, focus on the benefits of your services rather than just listing what you can do. Explain how your services can solve their problems and make your customers’ lives easier.
Include a clear call-to-action (sometimes)
I know at the beginning of this blog, we said they don’t want ads. But you are a business, and while posting fun things will get the most engagement, at the end of the day you want potential customers to book an appointment. Sway your audience to contact you or visit your shop. A strong call-to-action encourages your audience to take the next step.
Autoshop Solutions