Don’t Panic. Take Advantage of Social Media!
Don’t Stop Marketing Now!
Are you actively posting on Facebook, Instagram, TikTok, and other social media outlets? While millions of Americans are working from home, they are spending more time on social media. Now is the time to start or continue marketing to interact with potential customers where they are. Autoshop Solutions has some quick, actionable ideas to help your business with social media marketing.
QUICK TIP Post a picture of your team and remind your customers that you are still open and ready for their automotive needs! Let them know what extra steps you’re taking to keep them safe and healthy.
Don’t Be Afraid to Try Something New
In a time of so much uncertainty, it can be hard to feel confident about what steps to take next. But when it comes to marketing, now isn’t a time to shy away from trying something new. Times have changed, which means your marketing strategy might have to change a little bit, too.
QUICK TIP With more people staying home, cars are sitting idle. Your shop can be the resource guiding them on how to keep it in top condition. Try recording or photographing tutorial content that teaches people how to maintain healthy vehicles, such as running the engine every couple of days. Check out how our client, Precision Auto, is using this strategy!
Don’t Do Nothing
If there are fewer cars in your shop, you might feel less productive. If you have free time, use it to take solid action that will pay off for your business once normalcy returns. A good way to start is by doing something to show your customers that you care about their well being — not just their wallets.
QUICK TIP Use social media outlets to share what you and your team are doing while at home with family. It could be pictures or videos showing how they’re handling homeschooling or maybe video updates on the work they’re doing on cars at home. Customers will appreciate that your business is prioritizing family and safety during social distancing and also providing entertaining content. Check out how our client, Integrity Automotive, is using this strategy!
Don’t Let the Communication Drop
Just because you can’t see your customers in person doesn’t mean you can’t still communicate with them! If you have information you want to share — such as updates to your business operations or hours — share them on social media!
QUICK TIP Facebook Live is a great tool to give updates to customers on what’s going on with your shop. Ask anyone to submit questions and continue the engagement after the stream is over! Check out how our client, Union Line Garage, is using this strategy!
Don’t be afraid to step outside of the box during unusual circumstances. From recording your own videos to writing engaging copy, you have the power to bring your brand to life on social media! While communities across the country do their part to #flattenthecurve, use the trending hashtag on social sites to show what your business is doing! Your customers will be grateful for your efforts and will reward you with their service when they need repairs or maintenance. And as always, if you have questions about social media marketing, don’t hesitate to reach out to our experts!