Making Ads that Convert Click to Customers
Research shows that 41% of clicks in search results are for the top three paid ad spots on Google. Do you want to capture any part of that traffic? If so, you need to use Google Ads marketing to drive customers to your automotive website! Autoshop Solutions helps our customers make sure their Google Ads convert clicks to customers. Here are our 5 top tips to ensure you have successful ads:
1. Be Relevant
Include the keywords you are targeting while writing the ads. This will make your ads show with the most relevant searches. Using keywords in the ad copy will improve the ad’s quality score, thereby improving its performance. This practice will also save you money in the long run since a better quality score means a lower Cost-Per-Click.
For example, if you want to use “brake repair” as a keyword, you need to use “brake repair” in a headline and/or description.
2. Be Concise
You have a short time span to capture the user’s attention, so it is important not to waste characters on unnecessary information. With only 30 characters available for your headlines and 90 characters available for your ad copy descriptions, make sure every character counts.
If you are a transmission specialist in Atlanta, an example headline could read “Atlanta Transmission Expert.” This shows where you are and what you do quickly and efficiently.
3. Be Believable
Ads should prove your expertise to potential customers. Mention your certifications or affiliations to demonstrate your credibility in your ads. Establish your specialties and knowledge early on to show why your shop is the best option.
If your community has voted your shop “the best in Seattle,” be sure to include that in your copy.
4. Be Unique
Take a look at your competitors’ ads and see how you can make your copy stand out. Highlight what makes your shop different and don’t fear trying new things. Use ad extensions, test out new ad copy, feature promotions, do whatever you can to be noticed without losing the focus of answering the search query.
Try different combinations of your headlines and descriptions to see what performs the best and rotate your ad copy accordingly.
5. Be the Solution
Almost every search online is done by a person trying to find a solution. Be the answer to their problems! Your ads should immediately address the problem and explain why your shop is the best to fix it. Are you running a promotion? Are you the best in the area? Let the users know why they need to pick you. When you have convinced a potential customer to choose your business, don’t forget to let them know how to contact you.
Include a strong call-to-action such as “Call Us” or “Schedule Now” to prompt action to be taken.
As with many online marketing services, sometimes things are best left to the professionals. If you’ve tried setting up a Paid Search ad campaign through Google Ads and are not seeing the results you like, it may be time to reach out to the experts. At Autoshop Solutions, trained Google Ads certified specialists manage your ads and campaigns to ensure that the proper settings and keywords are optimized to help your business gain the greatest return on investment from your Ads budget. Contact us today to get started!
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