Autoshop Academy, Business Tips, Referral Partners
Team Up With Us to Drive Your Marketing
Marketing is essential for any business, and auto repair shops are no exception. However, many shop owners find it challenging to balance their daily operations and market their shop to drive more business. Turnkey Marketing helps take some of those marketing tasks off the plate of shop owners, enabling them to focus on their core job. Recently, Joe Flammer of Turnkey Marketing visited AutoShop Solutions in Apex, North Carolina, and sat down with Tony Mercury for another session of 10MM.
Many people think Turnkey Marketing and AutoShop Solutions are competitors. Still, we each take different approaches to what we do. Turnkey Marketing provides an outsourced director for marketing programs. They focus on taking marketing tasks off of the owner’s plate so they can concentrate on other duties. Joe said Turnkey works with partners, like Autoshop Solutions, to get the results the shop owner wants. Autoshop Solutions targets digital marketing solutions such as a shop’s website, SEO, PPC, and social media to drive their business. There’s no overlap in what the two companies do, and the account managers with each company stay in close contact.
A Hands-On Approach
Turnkey Marketing takes a hands-on approach in how they help auto repair shops. They understand that shop owners may not have a clear strategy in mind or look at their marketing from the same viewpoints. Therefore, Joe said he physically visits the shops, learns about their business and customers, and builds a plan to help them reach their goals. They also bring new ideas to grow their business. Often, a fresh set of eyes can make marketing more effective and efficient based on marketing best practices. Turnkey Marketing acts as a fractional CMO (Chief Marketing Officer), which allows them to give more personalized attention to the shops they work with.
Joe said they can help shops set the tone of voice. As a marketing company, they understand that messaging is crucial to a marketing campaign’s success. They want to ensure each client has a unique and recognizable voice that resonates with its target audience. That being said, Turnkey Marketing also recognizes the importance of clear communication.
“One thing that I would say all the time to shop owners is talk to your vendors,” Joe says.
All vendors want to do a good job and help clients win, so the more information they are getting, the better. Joe stresses to communicate what is going on in your business, call your vendors, and they will do a good job for you.
Communication is Key
Both Turnkey and Autoshop Solutions agree on the importance of having good communication with shop owners. Both companies strive to set up monthly calls with their clients to discuss their marketing plans, monitor progress, and address any concerns. They also work towards building a super relational partnership with their clients, visiting them regularly, seeing them at shows, and always trying to communicate clearly.
Want to learn more about Autoshop’s services? Or watch this blog in action. Please visit autoshopsolutions.com/academy or subscribe to our YouTube channel. You can learn more about Turnkey Marketing by visiting their website.
Autoshop Solutions is an award-winning website design and internet marketing agency based in Apex, N.C. Since 2005, we have been helping the automotive industry with custom-designed websites and internet marketing solutions.
Autoshop Solutions