Not all of Google’s updates can be forecasted. This has been made clear by the recent introduction of the new “Google My Business Messaging” tool. Seemingly out of left field, this update allows business owners to communicate directly with their customers (and potential customers) using their Google My Business listing via text messaging.
Not much is known about this new tool, as the best practices are currently being written as we speak, but here is everything we do know now:
At this time, we have no reason to believe that it will have any impact on organic rankings. We do believe that this is temporary, however, as it’s clear why these sort of metrics could be incredibly beneficial for helping Google decide which results provide the best customer experience. The question is not if, but when.
The great news is we are rolling this feature out to all of our SEO clients, new and old, over the coming weeks. Of course, we understand that this feature requires more from auto shops in terms of resources and time (someone’s got to be able to text back, etc.), so this isn’t for every shop, so feel free to opt-out at any time, and there is no obligation to participate.